Well, my story began in Detroit, Michigan, in September of 1944. That's where I was born and lived until I was three years of age, at which point my mother and I joined my father who was working in Germany after World War Two. And in 1951, we moved to Israel. After high school, I attended the Hebrew University of Jerusalem, where I did my undergraduate work in a dual major in Psychology and Sociology. After that, I joined the Israeli Army. I was a junior research officer in the manpower branch; we did surveys, sociometric studies of soldiers, and so on. And that was excellent training for what later became my graduate studies. I chose Michigan State and I'll explain a little bit later how I got to Michigan State of all places. At the time professor Gerry Miller was the chair of graduate studies. And when I got the acceptance letter, it said, "Welcome to the knowledge generation program at Michigan State." And I wonder what is knowledge generation? Is it the age of generation? Or is it a verb where we generate knowledge? To this very day, I don't know the answer to what he meant. I spent three years there; got my Masters within a year, got my PhD at the end of the third year. Fortunately, I was hired by the Hebrew University to come back as a lecturer. I was at Hebrew University from 1973 until 1995, during which time I was the first head of the Smart Family Foundation Communications Institute. And I also served as Chair of the department for three years. But in 1995, Tel Aviv University invited me to come and establish a Department of Communication. I should mention that Jerusalem was the first university that had a Department of Communication. So I moved to Tel Aviv and I became the founding chair, and I served this chair for five years. In 2012, I retired because in Israel, there is mandatory retirement, you have to retire at age 68. Doesn't mean you have to quit working. So, that's the basic history.