That's right. Although if done correctly, you know, they should stop at a certain point. Right? So I think some people say oh, you mean those ads that follow me around for three months after I already bought the thing, right. And so for the record that is poorly executed ad retargeting, so you can set a condition that would be after somebody comes back and donates, stop fooling around with that, so it gives them a break for X amount of time you can, after they've seen an ad for a few weeks, you can give up on them after you know, 14 times or whatever might be so you can and all this stuff, you can set this level of precision. And hopefully that doesn't crosses come across as intimidating but rather how cost efficient this can be right you could choose to only spend money on the very specific people who have been to your website who've been to a specific page. And you know just didn't follow through on the donation season madness an example here so ad retargeting. You can do this through display ads, which certainly a banner ads is the classic, you know, banners that show up on many different websites and will follow someone around the web with a goal to bring them back. You can also do this through social ads. So through something like the meta ads manager onto Facebook and Instagram, or Twitter for that matter, or LinkedIn, where you can use those tools to target ads, same idea to people who have visited your website, visit specific pages. Another nice thing you can do here is you can test different messaging very quickly. So digital advertising is very cost efficient way to find out different copy and taglines and imagery that might work that you might want to consider using in your broader campaigns. You can test it first and cheaply through digital advertising before deciding to maybe do some some print of if you're doing a direct mail campaign, or if you're doing some other types of physical brochures are might be so digital advertising, because it's so cost efficient is a great way to quickly test, different messaging. And again, you can also test different segments. So the people who have been at this page website but not that page, another good place to start when we're talking about digital advertising is just think about warm audiences. So people have been to your website, that's a warm audience, but also people on your email list. So you can run a CRM retargeting campaign, also called Email mapping, custom audiences, these are all phrases for the same idea, which is using your email lists or your CRM data. That could be previous donors, it could be volunteers, it could be people who attended your events over the last two years, maybe it's people who attended multiple years ago, but not this year, whatever it might be. And those are just ideas for how you can segment the data you already have. And then same thing, you can target a digital ad campaign to a specific email list. And that doesn't require actually sending emails that's just using the data of the email list to find them or on the web. And then they'll be followed around with those same types of ads essentially, like a drip campaign, that drip campaign through advertising. And that being said, you can do this in conjunction with email, that's like a one two punch, where you're sending emails maybe over four weeks, where you have one email a week for four weeks. And in parallel to that, that same email list, you do a list match, and then you're running a retargeting campaign to that same email list over the same four week period. And that type of multi channel approach both it will increase the efficacy of the email campaign, as well as of the ad campaigns, because again, it's just how do you not shout into the void or shot into the wind, but actually try to have a sustained, methodical, and measurable approach.