Hivemapper <> Messari

    6:07PM Aug 11, 2023

    Speakers:

    Jack Purdy

    Keywords:

    data

    coverage

    protocol

    crypto

    team

    world

    map

    customers

    rewards

    q4

    native

    reports

    analytics

    demand

    supply

    enterprise

    bear market

    good

    q3

    partnerships

    So this autopilots is my little note taker that join. But you got to think about masari. Right is more or less functionally kind of like two separate entities, right, where it's like we have the majority enterprise side, which is more or less the Bloomberg of crypto esque model, so like paywalled research market intelligence platform, so on and so forth. And then that kind of operates independently, right? It's it's very similar to just a traditional SAS mode. And then where we're sort of Joel and I sit on the protocol services. This is more of a crypto native like truth services business, where we work closely with project teams protocols douse Aslan outsourced like data analytics research even bordering call it like investor relations, like function where we can do a lot of open source data infrastructure work, and then all the way up to freely available reports. That's, you know, we can release as kind of like a public good for the community. So none of them none of them like the entirety of the work we do kind of freely available. It's all kind of sustained through like project grants like we've worked with or like foundations, grant programs, sometimes just like development teams themselves, you know, if they identify different opportunities to just get better high quality information, research, and then also sort of like distribution, just like through sorry, native channels. And then we've also been working with a number of like, third party distribution partners I can get into

    Yeah, tell me more about that. Yeah, so

    right. It's one of the things where and I guess even stepping back, have you seen any of our like state of, you know, Solana, filecoin. Any of those quarterly reports? Yeah. Joel

    shared, shared the filecoin one, and yeah, it was great.

    Perfect. So that's kind of like the crux of, you know, the offering where we can sort of like standardize KPI, fundamental metrics, and then put these reports together. And, you know, we send these out to the entirety of the stories. subscriber base, which sounds like 350k mostly like crypto native investors, builders, but, you know, in thinking through how to make this the most value, kind of a creative service for the teams we work with. We're like, how can we get outside just the little crypto native bubble we have to like the broader world that's starting to more actively kind of allocate like time, money, human capital. To web three initiatives. So we've been working closely with Bloomberg to get all the quarterly reports pretty stupid on the terminal, s&p global on on their cap IQ platform, and then refinitiv as well. So kind of formally, like Thomson Reuters platform, so more or less right? The three biggest like tracked by research platforms are now redistributing the quarterly reports to, you know, get high quality, crypto information to, you know, chat bioworld, large corporates, enterprises, et cetera, that I think are starting to take this space more seriously. And you know, presenting it into a format that makes sense, right, having a structured kind of like protocol level income statement where they can actually look at the line items of, you know, the on chain data that matters.

    Got it that makes a lot of sense. And tell me tell me a little bit about the the collaboration with those companies like like filecoin or whoever. What what is your team responsible for and these partnerships and what are they responsible for?

    So it's a very light lift on the protocol team, right? The kind of thinking being like right leverage our data science, our analyst resources as a service. So you know, more often than not, we'd like to have a technical point of contact in case you have questions about, you know, how can we pick an archival node to get all the data we need, so on and so forth, but right, more or less, it's pretty hands off, we can put together like a scope of how the reports are going, you can send it your way, right? Spend as much time on it as you like, whether it's just looking over looks good. Or if you have input on you know, we actually have this upcoming protocol upgrade that might be interesting to delve into. Cuz like it fits into the narrative this way or just like different constructive points to make the reports more valuable. Well, the IRS but, you know, once we're sort of aligned on that, it's kind of hey, we can be heads down, go put together these reports. And then once we're ready for release, you know, we can sync on marketing distribution around them, obviously got to come like take a look, make sure there's no actual misstatements, or errors or anything, and then I can get it out to the wild.

    Did that makes a lot of sense. And I think this fear, fear context on our organization, you know, we're we're still very, very small and lean. And I think especially given the fact that we've been scaling over the past year or so during the, during the bear market, and, you know, we're around 25 people total mostly mostly technical and our analytics resources within the team are quite light. You know, I know enough to be dangerous. We've got a couple other people who do as well, but, you know, typically to produce the kinds of analyses that I've seen you do for someone like Matt filecoin That would mean bothering engineers who are closest to the to the you know, the the honey protocols and pulling them away from building and so I think we certainly we certainly see see a need for greater analytics resources in someone who and like kind of folks who are very blockchain native, you know, I have personally a fair bit of analytics experience but but less so in web three, then I think, you know, probably someone like your team does. So, yeah, definitely, definitely intriguing. Tell me a little bit about the economics of your of your partnerships. Is it mostly Fiat, is it mostly token grants like what do you typically do?

    So we've worked with a mix of different structures. You know, I'd say we prefer kind of stable coins just because it's the easiest. We've, you know, in certain circumstances, where it's like, if there is like a grant program that just solely allocates native tokens or you know, if teams do have a very strong preference, like we're amenable. I think the one caveat being it has to be custody on Coinbase. Just because that's what we use, right? We don't want to be holding any legends or anything.

    Got it. Okay. That's helpful to understand. Great, so what, what what questions do you have for us? What can we help you understand to evaluate whether this is a good fit for you and something that you're interested in?

    Yeah, so I think it'd be helpful to know like, you know, from your guys perspective, like, you know, as you think about the just overall, like growth of the protocol, you know, is it mostly okay, hey, we're still looking to build up the supply side and just getting more of like, the devices themselves and users, you know, is it hey, we actually want to get in front of more, you know, enterprises that would actually be the demand side of this to just like, understand and get comfortable with like some of the crypto aspects. Just love to hear a little bit more about that in general.

    Yeah, I mean, we obviously have to grow both the supply and the demand side. I'm going to share screen if that's okay. Just for just for a second. So looking here at our explore the coverage the the trajectory of the coverage is extremely strong. You know, we've we've mapped total of 38 million kilometers 4.3 million unique kilometers, that's like six or 7% of the world's roads. And so we're on a very strong trajectory that you can see this nice kind of acceleration. And this is before we really fulfilled the second model, the Hivemapper dash cam s where the shipping is kind of ramping up over the next few weeks, actually. And so I think we think the supply side is on a really nice trajectory. And I mean, there are some parts of the world where, where the coverage, you know, is obviously quite light, I mean, the global south we need to be able to reduce the cost of a dashcam in order to make it more accessible and dashcam ownership tends to be quite high in many of these parts of the world, but they're, you know, that more of $100 price point rather than you know, a $279 price point where we are right now so we've got some work to do to get down there. But you know, you look at you look at where we have the fastest adoption rate, you know, big cities in the US. Many parts of Europe like the UK, the Netherlands, Portugal, and of course, the kind of the early adopters in Korea, Japan, Taiwan, we're just ramping up really, really nicely. And so I think we have work to do on the supply side, but the supply side is in a really healthy place. And, you know, we are we're investing I'd say a little bit less resources in in the supply side, then we are on the demand side and on the kind of processing that allows us to transform all of this, you know, this incredible amount of raw data into useful products for end map customers. And so there's a few things that we're focused on there. And one is building an improving the pipeline that allows us to like extract map features from raw imagery. So building machine learning models, building what we call AI trainer tools that allow members of the community to help perform QA and establish exactly what we're seeing in all this imagery, as well as doing a number of validations and proofs of concept with pretty big consumers of, of raw map data, that they can validate that this, that this pipeline generates the kind of thing that they need and it'll be something that they would be able to scale it and so that's where the bulk of the kind of engineering resources are going at this moment in time. And I think when I think about data analytics and what's important, I think, one thing that has been kind of always important to us, is having good reliable transparent information for the public about the trajectory of rewards. Because by the you know, we we've been very thoughtful with how we designed our rewards that it's, it's based on the value you're creating for the map. It's not just like a flat you drive you earn kind of mentality because that that that's prone to gaming, it doesn't necessarily align properly. And so people's rewards naturally fluctuate from week to week based on did they map things that needed to be mapped that are fresh, right, and regions will will will go up and down over time as well. And so there's always the question of like, you know, have our regions tanking anytime that one person or one region sees a dip in a week, it's like, well, has there been some shift and having kind of credible public data that's aggregated up to the network level to the region level to the you know, to the contributor level. That's really, really important for the community to have that like trust and transparency around the the awards that are being issued for the work that they're doing. I think that's that's important. And I think as we as we ramp up the demand side of the network, and we start to see more and more customers coming online, that's going to be an really critical story for us to show the world that, you know, this isn't just a this isn't just, you know, this isn't just a toy or a gimmick like this is an incredibly valuable map product and all of what we're doing is focused on building a valuable product for end customers. And I think that's a story that we're gonna want to be able to tell very, very effectively to the world. I think we're probably still a little ways away from the kind of being in the heart of that narrative. But of course, it gives us time to plan for it and discuss whether this is something that might make sense as a way to get it out there.

    Okay, super, super helpful. Quick follow up for the raw math data providers. Is there any specific data points or stories that are kind of interesting to tell to them, compared to like the community and more like the supply side with like the rewards?

    I mean, are there are there stories that we would want to tell to the to the consumers of

    prepping for the demand side?

    Yeah, well, I mean, I think I think the what's unexplored today does a pretty good job of showing the way that coverage is evolving. Kind of like there's anything else that we that is a real it's a real opportunity there. I think the nature of that is all those customers care about different things and so it's it's required some more like bespoke validation and proof of concept work. I don't know that we all dashboard we can show them that proves that proves that the product will work for them.

    Okay. Can you give examples of who some of these personas that would be consuming the data would be

    Yeah, so I mean, I think when you think about the evolution of the Hivemapper map products, you have a much more valuable product when you get to you know, full 100% coverage in entire regions or, you know, let alone the entire world and then you can sell to anyone but in the earliest stages where you know, you have kind of more regional coverage or maybe not even 100% coverage. I mean, in some parts of Korea, it's close getting close to 100% and others it's more you know, 4050 60% that the most attractive customers are going to be those that have an existing database that they're using you to augment to provide fresher data than they have and make sure that theirs is up to date. So that includes mapping companies that includes logistics companies that want fresh data to improve what they already have. And so, if you think of, if you think of, you know, a big a big mapping company like that's, that's a very clear persona, like, instead of having to wait two years to send around dedicated mapping vehicles all around the world, here's a way that you can collect a bunch of that in a very kind of low cost efficient and very fresh way. I think when you get to you know, closer to 100% coverage in discrete areas, you know, think of Seoul for instance, that's when you can start to target kind of more regional businesses maybe you know, real estate construction, municipal government, that care only about like a specific geographic area and if you have very high levels of coverage in those areas, then you're very strongly positioned. And then kind of the next the next phase is once you have you know, full country and close to full world coverage of any customer is wide open. You know, you there are there are millions of of enterprise customers using the Google Maps API's and ultimately, we will be going after those customers when we have kind of national level and global level coverage.

    Got it? Makes sense? Yeah.

    So hope that helps. Yeah, so yeah. Any other any other things you need to to know from us?

    So I think you've kind of covered this early on, but so in terms of existing data providers that came in kind of late so you're saying that there's an independent analyst that's done much doing that Ford's obviously the explorers like gotten a pretty pretty solid information, like anything else out there, that could be helpful in terms of even just like public API's or stuff we could use to kind of get some on chain data.

    Um I mean, we have so the the API's that we have available, we have our map features and map images API, but I don't think they'd be as useful for the kind of work that you do. If you look at the I'll show you the so like, the the main dashboard that's out there right now I'm going to put a link in the chat. To be honest with you. I'm like a little bit frustrated right now because it's it's a few weeks out of date. And you know, they're they're an independent analyst. And so, you know, if they have competing priorities, they can't get to updating it. And so I think basically replicating an equivalent of this in a more reliable and kind of professional way would probably be something that would be attractive to Hivemapper. And I think the demand side is something that there really there really isn't a good way to for the public to see right now. I think there we will start to see that occur. As honey is being burned to generate map credits and then those map credits are being consumed to use map data but I think we're still a couple months away from that being a story that we that we want to focus on out in the world. Okay, yeah, there are like some there are some some really kind of big things in the pipeline, but things that aren't ready to announce yet. And so I think we're still that that's probably more of like a q4 kind of story to be telling, but it's something that makes sense for us to get ahead of.

    Okay. Makes sense? Awesome. I think, yeah. I got most of what I was looking to get to really back to the team. Again, I know Samsung, some of our data scientists are super, super keen to dig into it a little more. So I can, I'm sure they've already been seen as the dashboard, but I would be curious to get their heads together to like piece together kind of what more you know, professional grade data analytics reporting can look like so I can actually even have them just like document that put something together if we want to. If you guys wouldn't mind looking over that and then can add in more details about the offering as a whole what it could look like, and then a follow up or just chat async on that if that works for you guys.

    Yeah, that sounds great. I think. Yeah, they can kind of give it some thought. I think if we're, if we're talking about like what's most useful in q3 I think like potentially up leveling the equivalent of this dashboard to share kind of rewards data to the supply side of the network. That's probably the most pressing q3 project like q4 was in more demand sides kind of showing the, the consumption and market demand for map data would be would be a higher priority in q4. I think for like, we just you just you may you may have kind of intuited this or noticed this but we we tend to run very, very lean in terms of partnerships, you know, we don't rely a lot on agencies, consultants, you know, we don't have you know, a PR agency, a comms agency anything like that right now. And you know, we're trying to kind of you know, have that that that camel approach to kind of make it through the the bear market in the best position possible and you know, can't really come out blazing as the as the market turns. So, you know, just we we we may, we may find ourselves having a hard path toward toward economics that work mutually. But if you thought to like what you could see working on your end, we can have that conversation and evaluate whether this is something that has enough of an ROI for us to focus on like now. Now, it may be, you know, we talked about, you know, three, six months down the line or as the market starts to turn and we really see an opportunity to kind of do a step change growth on the supply side of the network. You know, right now as you know, it's a it's a it's a tougher it's a tougher market when there's a when there's an upfront cost as there is with our dash cam and so, you know, we have to be careful about like, you know, what's the ROI on doing something like this, but I but like I said earlier on, like we have a ton of respect for you and your team and the quality of work that you that you put out, and I hope that we can find a way toward towards something that works mutually

    Yeah, that's really not I think that all makes sense and yeah, we can even think about okay, what's just like the lowest hanging fruit to pay let's get better rewards data out there all the way up to you know, what does like the full suite institutional grade reporting that you know, we want up on the Bloomberg terminal look like and then can find some middle ground can think through a timeline that makes sense.

    Yeah. Yeah, let's think through it. i i I'm definitely excited to continue this conversation and and see what we what we might be able to do I mean, I, I love the one I saw about the file the state of file coin reports, I would love to have an equivalent of that for us. And I would love for that to be out there. Going beyond the kind of a web three audience and out into more legacy media and you know, enterprise reader hands. I mean, it's, it would be really exciting and I think you guys would be a great partner for

    that. Yeah, absolutely. You know, as I said, we're super stoked about possibly something here too. So yeah, I'd say give us you know, a couple days to throw something together and then I figure we can probably send someone over like mid late next week at the latest. Okay,

    that sounds great. Yeah.

    Awesome. Well, really appreciate you taking the time. Yeah, absolutely.

    You too. Jack. Thanks for your time and looking forward to continuing the conversation.

    Absolutely. Have a good weekend. Thanks, guys. Bye