Yeah, oh my gosh, okay, it is a winding road I'm going to try to be as concise as possible while still hitting all of the important elements. So I graduated from college, I moved to New York started working in the fashion industry immediately I was doing you know a mix of all digital all e commerce but operations marketing strategy, especially, you know, 10 years ago. Digital departments were not what they are today, it was like one or two people do 60 job functions. Whereas now you know, a social media team might have 15 people. My first job, there were two of us like SEO one day photo shoot production another day, I learned so much, none of this is going to be shade on any of this to be clear up front. But you know, I worked my way up the ladder worked for all of these brands in fashion. And it was always this really interesting point of resistance and itchiness for me, because I was getting such external validation for doing what I did, you know, working in fashion, it's so glamorous, free samples, like I tell people at a anywhere at a networking event at a wedding, what I did, and I got so much validation. But on the inside, I felt like something was wrong, something was missing, there was just this eternal sense of kind of just discomfort. And so I just kind of was like, Well, I guess everyone feels this way. You know, maybe this is just this is just how it is. I'd push it down, push it down. And after working in fashion for almost 10 years, I ended up leaving and going to work in the food world. I worked at chobani corporate headquarters in New York, that was my last corporate job managing their digital platforms. And I thought because I love food, I'm such a foodie, I was like, Oh, I figured it out. I'm gonna leave fashion and go to the food world. And that is gonna solve all of this kind of like internal roiling I feel this, this this prickliness in a way, which in hindsight was so clearly my intuition that I was ignoring. But I was at chobani for a year. And I just at that point, was starting to question everything. For the first time, you know, my beliefs, my desires, my relationship, my job, I was like, nothing feels good, nothing feels good. It has to be more there has to be more depth, there has to be more something I don't know what it is. So I ended up quitting my job breaking up with my long term boyfriend moving out of my apartment, leaving the corporate world altogether, kind of burned everything to the ground. And I was kind of like, well, Now's my time to figure this out. Let's see, like, let's just kind of feel into and see what comes next. I started a consulting business I was doing, you know, brand strategy, social media, strategy, ecommerce, email, a little bit of all of that pulled together, because that was really my past life, I essentially replicated what I was doing in corporate consulting for brands, and I loved the entrepreneurial just the environment, I was able to create, and being really thoughtful about dictating how I wanted to set up my life and create my days what that flow felt like. But I also had a feeling that this wasn't the end stop on the journey. I was like, we're getting somewhere, I'm meeting all these people, like it feels juicy. But this isn't the thing, I'm not gonna be doing this five years from now, when, of course, I had a pandemic, realization slash pivot, which I feel like is so basic, now.