and craft products to makers? And you asked Do you sell them to consumers like customers as well? Like if they want to buy your stuff that you've made? Yes. Through paint sales? Oh, you make money? Oh, does that make sense? Because yeah, we're all the sockets, this is the sockets for the, for the pink. Okay, then you need to have some type of thing at the top of your website that tells you what you do. So I would say something like, create gorgeous, fabulous paint for or like easy to use paint or some type of verb that is going to make sense to your customers, easy to use paint for your creative projects. Or like, good, beautiful paint for your creative projects. Make your next product, something that you're proud of, or something like that. That's not quite exactly true, I would want to workshop it a little bit more, I think. But something like give them a promise for what the result is. So you're selling the paint to them. So you're actually selling, you're not just selling paint, you're selling the result that they get from the paint, which is a beautiful piece of furniture or a beautiful object that they've created or art that they have made. Is it mostly for furnishings that they're putting it on? Okay, I get the drift. Great. Yeah. So sell them the promise or tell them the promise. And then have a big button that says shop now. And then that shop now button can scroll down to the different brands, or actually, okay, so your page, the collections page, your catalog, it's your website.com/collections that's where you need the Shop Now button to go. So you need to say your next project from start to finish or something like that. Beautiful paint for your next project. Shop Now big button, and then boom. Because yeah, I didn't know what you were until I scroll down. I thought that you were selling me furniture. If you're selling paint, then you need to tell me that you're selling paint right from we're getting and then a big button. Okay. All right. So that Number one is optimizing your hero section. So someone needs to be able to go right onto your website and know exactly what you're selling and how they can get it. That's just that's, that's what I'm saying. Now we're going to talk through the rest of the page, which is really not as important. But it's still important because basically, if they haven't already bought into the fact that they want to buy from you from that from that hero section, then you need to give them more information. So if you download my free wireframe template, I follow Donald Miller's story brand framework, Donald Miller has an amazing book called Marketing made simple, you can check it out, it's on Amazon, hoopla, audible lebih, wherever you get your books or audiobooks. Um, it's called Marketing made simple by not Donald Miller. And he will literally give you the entire framework. I've just made it super simple in a wireframe that you can download. But if you want all like the big the why, and also like, exact things, then get his book called Marketing made simple. But go to that freebie, it's cjc.my. Flow desk.com/wireframe. A wireframe is just like a Google doc version or a document version of the website so that you can write, write the words on there before you put it on your website. Because if it doesn't make sense, on a Google Doc, it's not gonna make sense on a website, either from the hero, you need to have that section that we already just talked about. The next section that you need to have is your customers pain point. And it should be about three to five. So you need to first have a big bold thing that is talking about their pain point. And then a paragraph that's like three to five sentences says long and empathizes with their problem. So if their problem is, are you tired of sticky, tacky paint, making your furniture like peeling off of your furniture, something like that? Or just say like no more peeling furniture or something like that? And have that in big bold letters? If that's their pain point? What is the biggest pain point that your customers have? Why do they use your paint? That's what you need to know why did they choose you over another? Why did they love your paint all the things that is better about your paint? First, you need to start with a negative because you need to tell them what is the risk of not using our paint, you need to basically get them to be like oh my goodness, yes, I do have that problem with other with with all the paints that I've been using. So say no more peeling paint or something like that. And then have like three to five sentences long that says like, are you tired of creating your furniture and putting the paint on there and coating it and then you know, a month later, it's already peeling off and like has bumps or whatever we get it. We've had that problem before. And that's why we created our paints for you to make the best furniture hot, most high quality furniture ever. Then the next next section, you need to have in big bold letters, I'm telling you really big bold letters, the ideal feature that they're going to have by working with your product or to using your product. So it needs to say something like create high quality furniture that lasts in big bold letters. And then in a paragraph right under there, you want to give a little bit more about why your product is so good. And you're basically saying, you know, this is what you need to have, it'll make more sense when you download my wireframe. And then there needs to be another button a call to action, you have to tell them what to do to say shop now, do not say learn more, Don't be weak and your calls to action, there is a big reason that people are probably not buying from you is because you're not telling them to buy from you, you have to tell them to buy from you. Okay, then the next section needs to be where you introduce yourself. And you need to don't give all your history and all of your qualifications and how long you've been doing this. And I love don't don't go on and on and on and on and on. Nobody, nobody really cares, just talk about yourself, like in just a little bit about why they just need to buy into the fact that you're qualified to sell them this paint. So you could say something like, I've been working with paint for 15 years, and I was tired of my paint constantly peeling and bubbling and warping and all this stuff. But when I found the paint from daydream, apothecary, my I never went back. Now I love my furniture so much. And I want you to have the same result too. And put like a photo of you, then when you scroll down, you're going to have a section that has all of your services. So if you're selling the products underneath the about you then you would put your services. So for you Kathy that would be like the brands that you sell underneath. So you would say brands I trust and then have those squares exactly how you have it on your website. But underneath those squares, you need to have a call to action button that says shop now, I think that is something that's missing on your website. Okay, so then underneath you can have a testimonial is what I would do social proof really goes a long way. And then lastly, I would have another section that tells them the steps to go through about getting your product and make it really really simple because a lot of times when they go on your website, they might not know like, if it's someone called like me, I've never bought your paint before I don't really know what it is, but maybe I'll be into it. I need to know okay, well how does this happen? Like for those people who are not impulse buyers, they need to know all the facts they need to know step one. rouse the collection of our trusted partners, and then you can say we carry trusted brands that we love and you know, in respect, and just a small amount amount there. And then step two, you can say. So in big letters, browse, paid from trusted brands. Step two, add them to your cart. Step three, there'll be shipped right to your door. Okay? So tell them the steps of how they can go from website to reality, how will they actually get it in their hands so that they can start painting. And you're going to do that step one, step two, step three, make it really clear, really easy, bold letters on the steps and then small on the description, because here's the thing, anytime you have small text on your website, and like a paragraph, very few people are going to read it, they're going to skip right over it. That's why you have to have bold things that tells them what to do, because most people are just going to read the bold. And that's it. That's it. So then underneath you say shop now. And again, it goes to that same place that you want them to go, then the last section is what Donald Miller calls the junk drawer. That's anything else that you want to put all the other stuff that you think is important to have on your website that you discovered, is really not important, you just put it down there in the junk drawer. And then lastly, I like to put one more call to action. So you can say, you know, find the find the trust, find the own the only paint brand you're ever going to want to use. And then say, you know, you're going to love this paint, it's going to make your furnishings beautiful. Shop Now, so that you can start building your next project today. And then a call to action says sign up. Okay. Thank you so much for being here. And then one last thing for SEO, I want to give you something for SEO, you need to make sure that you are adding a page title and page descriptions, a page description for all the pages of your website. So the page title should be the keyword that you want to rank for. So something like high end paint for makers, and then your business name. So Kathy's would be color me rest and Rose. So it would say paint, furniture, furniture paint, it needs to be specific, what are people going to be typing into Google. So the SEO title of your page could be, you know, furniture paint for creatives, or for makers or for artists, and then a little line, call me rest arrows. And then underneath you say, browse paint, from trusted brands. On Color Me Western rose,