So here's, let's draw a couple parallels. So first, I'll start out with, I taught podcasting at the college level, past couple years at Algonquin College. And one of the first things that I taught podcasters, these young kids coming in is that there's no such thing as podcasts, YouTube, all that when you're a content creator, you're creating content for different platforms. And you're doing it in the way that those platforms want. So every podcaster that's coming out, that wants to create a podcast needs to have video as well. So even before you start, you should be looking at the video option. It's really hard to kind of migrate over into another form for a platform after you've already got your you've got your gallop down, right? You know, you know, you know from hitting records to the time that you publish every step, it's like, you're going you're good with it. The problem is, is when you get into the habit of doing something specifically like a podcast, and you're not looking at taking that and reforming that product for another platform, you're only thinking in one way. So for example, the YouTuber who puts their podcast on YouTube and just slaps it on there maybe throws on like a picture, or they've got that moving waveform, you know that WAV format a lot of podcast audience great into video now people are gonna love it. Well you only get 10 views because it's not a video. So it's, it's learning the platforms themselves, kind of treating the platforms with the product that the platforms want. And I'll get into that in just a second, but it's also respecting those platforms and the viewers on those platforms. Your product is only as good as you can sell it. If you're a decent podcasts with a decent listenership and you've already built up a decent following, you know, you have a decent product. Now to take that decent product and to package it up something else without putting the thought into it is just pure dumb and I'm gonna give you an example of radio. Radio did this beautifully back in the day with broadcasting is podcasts were on the up and up in about 2015. I would say 2016- 2017 radios are like, we got to get in on this. Our station needs to have a podcast and what did they do? They repurposed all of their product for podcasting and it was the biggest problem that radio stations couldn't figure out is why nobody was listening to our podcast of our morning show. Most of the time they would literally cut up their morning, show all the bits, slam it together, put it out as a podcast and go why isn't anybody listening? Then they had after shows that was that's what we're going to do. We're going to extend the morning show two hours with a two hour podcast. It'll be live, it'll be snappy. Why isn't anybody listening to that? Is because they didn't realize why people are going to podcasts why people are reaching out to that medium for something to listen to, or to be entertained by. Radio stations just figured well, we do this really well people will come- they won't. And it's the same thing when you transfer a podcast onto YouTube. You can't just do what you've been doing as a podcast because nobody goes to well, I can't say that, people don't go to YouTube generally, to sit for two hours and listen to a podcast. People don't turn YouTube on and go about and do their business. People go to YouTube for viewing. Imagine in the 1990s, a television show came out without video okay, how well would that television show you it wouldn't do well, because people don't go to TV to listen, they go to TV to watch. And a lot of people watch YouTube on their TV, how many of them are sitting down to watch a 45 minute podcast or listen to a 45 minute podcast while there's a still image up? None. So when you start to talk about migrating over, you need to come up with an action plan. And that action plan instantly needs to be able to address exactly what you're going to be able to give those people in YouTube that's going to make the work you put in have an outcome and that outcome should be income, right? That's the first thing you should be looking for in creating another platform.