Why Real-Time Centric Analytics Failed News
OOnline News AssociationJun 23, 2021 at 2:27 am21min
JJohn Levitt
00:56Hi, welcome everybody. Welcome to today's session on why real time centric analytics failed News. I'm john Lovett, parsley is VP of customer success. And I'm here today with Jeff chin. We're gonna get to introductions in just a moment. First, I just want to set the stage for the topic of the day. So what we're going to talk about is breaking the addiction to real time analytics, and some of the problems and benefits that real time analytics actually bring to newsrooms the question of how are john and Jeff qualified to have this discussion today? Well, I've been up personally for about 10 years, I've worked with hundreds of news and other publisher customers over that period of time, working on strategy, helping them make sense of analytics and put the right plan of action in place for their newsrooms. And I'm also and Online News Association, New York City chapter organizer. And I'm gonna pass it over to Jeff to give a little bit of his background and why he's excited about this conversation today.
SSpeaker 1
01:57Hi, everyone, I'm Jeff chin. I'm the SVP of analytics at Vox media. I've been working with publishers for the last two decades, and been leading analytics teams for the last 10. So currently, I'm at Vox media. I've been here for almost four years. And I've worked with many different analytics solutions. So been excited to talk to john about this today.
JJohn Levitt
02:22Jeff is absolutely the right person for this conversation. So I'm very excited to talk with him today. And I'm sure we'll get into a little bit more of each of our backgrounds as we go along. And, Jeff, I think maybe a good starting point is just talking about how you originally got involved with analytics and your career.
SSpeaker 1
02:40Sure, I've always been working with data. But I would say that I was working at a well, and with such a big company. And what I was working on at the time was PageSpeed performance, which is very relevant to today. But we're working on that about 15 years ago. And at the big company, I was very disconnected from the user experience, understanding what users wanted and how an organization can align themselves with what they want and what the users want. So web analytics was just gaining some popularity at the time. And I decided to make the leap into web analytics. And back then there was usually only one web analyst at every company. So it was a really exciting time to get into it.
JJohn Levitt
03:30I think a lot of businesses even still are lucky if they even have one web analyst. What is the largest web analytics team that you've worked on? And what's the smallest team?
SSpeaker 1
03:41So at the Washington Post, it was it was early, we only had three people on the team for the entire organization. And so that was that was very early in the transition to digital. My team now is the largest we have to we have about 10 to 12, folks, and also hiring to
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