EP 196 - Amanda Walker

Ellen Yin56min

Ellen Yin

00:00

You're listening to cubicle to CEO episode 196. This interview kicks off a three episode series centered on growing your revenue through referral and word of mouth marketing. Our first guest is Amanda Walker, host of the best damn coach podcast and a master performance coach who went from making $623 paychecks as a high school teacher to building a million dollar coaching business helping service space entrepreneurs 10x their client results so they can grow their impact in profit. Research shows that the number one way qualified leads make decisions is based on word of mouth referrals and customer references. Yet many service providers are drowning so much in client delivery, but they often miss the opportunity to capture and, quote sprinkle client results like confetti and everything you do, as Amanda would say. Her case study examines the three specific ways she started leveraging and repurposing client results to attract more than $1 million in coaching contracts with no audience, website or even social media to begin with. Amanda also explains the difference between informal and formal testimonials and why shifting toward informal testimonials will help you build greater trust with your audience. Keep listening to hear how you can make the most of this underutilized, low cost marketing strategy.

Ellen Yin

01:22

Welcome to cubicle to CEO the podcast. I'm your host Ellen Yin. I quit my job without a backup plan and bootstrapped my first $300 freelance project into $2 million in revenue by age 28. On the show, you'll hear weekly case study interviews with leading entrepreneurs and CEOs who share one specific strategy that successfully grew their business revenue. Skip the expensive and time consuming learning curve of testing everything yourself by borrowing what actually works from the best and brightest mentors. You'll also get a front row seat to my founders journey through transparent income reports and behind the business solo episodes. Subscribe now so we can grow together every Monday

Ellen Yin

02:09

We created the show to elevate underrepresented voices in Business Media, and I love supporting other businesses who share a similar commitment to diversity. Our friend Tiffany Grimes at burgeon design and editorial is amplifying marginalized voices in the book world through her inclusive editing and book coaching services to help writers bring their stories to life. Working with Tiffany is a little bit like book therapy. She shows up for you as the whole author helping you make time to write structure your book deepen your thoughts and ideas break through writer's block and more. Burgeon's editorial approach is tailored to meet you exactly where you are in your writing process. From brainstorming your book idea through all stages of revisions and navigating the publishing industry. With over a decade of editing experience and an MFA in writing. Tiffany has worked with more than 100 clients. She specializes in middle grade young adult and adult fiction, as well as Adult Nonfiction specifically memoir business self help metaphysical and travel. If you're a writer or aspiring writer, visit burgeondesignandeditorial.com that spelled burgeondesignandeditorial.com or follow her on Instagram @burgeondesignandeditorial To learn more about Tiffany services and how burgeon can make your writing dreams come true. We'll drop the clickable links below in the show notes for your convenience as well. Also mentioned you are sent by cubicle to CEO to save 20% on any services you choose. No code needed.

Ellen Yin

03:43

Does that make sense? I've been guilty of asking this low quality questions to my team and even students before but thanks to my friend Dr. Kristine Medyanik founder of shatter glass leadership. I now know better. Dr. K put together a game changing booklet called Curiosity based leadership with suggested questions that prompt meaningful discussion rather than closed ended responses. In every situation you might find yourself in as a leader, self evaluation, employee feedback, project management, follow ups, team development, support celebrations and so much more. You name it Dr. K has thought of questions for it. This booklet is my go to resource whenever I find myself in a sticky situation and need help moving the conversation forward in a productive positive manner. Turn ineffective questions into ones that build trust by downloading your digital copy of the curiosity based leadership booklet for only $9 at Ellenyin.com/curiositybooklet that spelled Ellenyin.com/curiositybooklet Trust me this booklet is a must have for every CEO and the best $9 you'll invest in your business. Again, the link is Ellenyin.com/curiositybooklet. We'll also drop a clickable link below in the show notes.

Ellen Yin

05:07

Hey, friends, we have Amanda Walker with us here today. Amanda, welcome to the show.

Amanda Walker

05:12

Well, thanks, I'm so excited to share and to be with you. I'm an avid listener as well. And so it's nice to be on the flip side.

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