EP 203 - Zafira Rajan

Ellen Yin56min

Ellen Yin

00:00

You're listening to Cubicle to CEO episode 203. How do you maximize revenue and list growth from an unpaid speaking engagement? When copywriter and brand strategist is Zafira Rajan was asked to speak at Amy Porterfield virtual event, she leveraged the opportunity to beta test a freebie that led to an $11 tripwire product. Through a series of subsequent upsells iterations and strategic collaborations. This tripwire funnel resulted in more than $45,000.06 100 new customers added to her business far more than the upfront speaking fee she would have fetched for her first keynote, and today's case study is a fear of shares her secrets on how she tied her speaking topic directly to a carefully aligned tripwire offer. Achieving a remarkable 52% conversion rate from freebie opt in to immediate purchase. She will also reveal the conclusion she drew from selling this product through open closed cart launches versus evergreen. How to leverage a digital product like this to get in front of other people's audiences and her hot take on accepting exposure as payment. If you know you could be doing more with the visibility opportunities you get this candid conversation is your Crash Course.

Ellen Yin

01:19

Welcome to cubicle to CEO the podcast. I'm your host Ellen Yin. I quit my job without a backup plan and bootstrapped my first $300 freelance project into $2 million in revenue by age 28. On the show, you'll hear weekly case study interviews with leading entrepreneurs and CEOs who share one specific strategy that successfully grew their business revenue. Skip the expensive and time consuming learning curve of testing everything yourself by borrowing what actually works from the best and brightest mentors. You'll also get a front row seat to my founders journey through transparent income reports and behind the business solo episodes, subscribe now so we can grow together every Monday.

Ellen Yin

02:05

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Ellen Yin

03:40

Hello, everyone. I'm so excited to welcome the Zafira to our show today. Hi, Zafira.

Zafira Rajan

03:46

Hi, Ellen, thanks for having me.

Ellen Yin

03:48

It's such a pleasure and a joy to have you. And I gotta say it's kind of funny when I was preparing for your interview. I know that you referenced the Genesis really of how you were able to leverage this digital product came from a speaking engagement with Amy Porterfield, which behind the scenes when I was preparing for Amy's interview, you and Amy are probably the most prepared guests we've had in terms of nitty gritty numbers, like every stage, what are the conversion rates? What are the pageviews? What are the dollar amounts, and I was just so thrilled that you offered with such transparency, but it just made me laugh because you know, you guys share that tie. And then of course you have that tie with with the speaking engagement as you all will hear today.

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