Yeah, absolutely, John, I'm really grateful that we're starting here, because pure fundraising isn't necessarily a new strategy with a nonprofit. And with that, I also think that there can be some misconceptions about what it means or accomplishes. But first, before we dive into those myths, I do just want to take a moment to offer a general definition of pure fundraising. For those of you who might not be familiar, I know that we have a lot of seasoned professionals in the audience. But I know at one point when I was young in my career, this was a novel approach to me. And my definition of pure fundraising is a fundraising strategy typically deployed during a digital campaign or in advance of an event that allows given community members to raise money on behalf of your organization, through personalized fundraising appeals to their unique communities. So essentially, you have the opportunity to call on your current donors, board members or volunteers, who will then call on their communities, leveraging your existing giving in order to reach new donors. And I think that within pure fundraising, one of the myths is that pure fundraising is an inappropriate ask that it blurs the lines between internal and external, or between who is giving and who is asking. And within this myth is embedded the assumption that asking people to participate in peer to peer fundraising will cannibalize giving or by asking your returning donors, your returning volunteers to participate as fundraisers on behalf of your organization means that you can't count on a gift from them in the same way that you have been able to in the past. And for those with whom this resonates, I would actually challenge you to reframe peer to peer fundraising, as a redefinition of those boundaries in order to create a more expansive and inclusive giving community. What I have witnessed, yes, yes, what I have witnessed in my personal life and in the clients that I work with, is that the contemporary donor wants to have a very robust and meaningful experience of your organization's work. And what I mean by this is that they want to engage from multiple angles, they want to have an insider's experience. Gone are the days when folks want to pick a lane and give that way only forever. And I don't know about you, but I personally give to the organizations that I have had an insider's experience of I have been a volunteer, I have made phone calls on their behalf, I've attended a lunch and learn an event, a webinar, I'm coming at it from the idea or the notion that I'm part of this organizations, family, and inviting people in to be peer to peer fundraisers accomplishes that sense. I think that ultimately, when people are given the opportunity to do the work, they're more likely to help also through financial generosity to get the work done. So the other piece of this is that I think that by inviting people to be pure fundraisers, you're not cannibalizing the giving from these people, if things get themselves if investment begets investment, when people have been on the side of being a fundraiser, they're that much more likely to also give or give to their own campaigns. So I think that in addition to seeing an increase of giving from the people that these pure fundraisers bring in, or the donations that these pure fundraisers bring in, you'll also be able to see increased giving and retention from the pure fundraisers themselves.