Yeah, so, you know, before I do go there, I want to share just one quick story. When we're talking about even just empathy and the nonprofit sector, you know, I think that there is an empathy overload, right in the sense where, that's why people are in that, you know, that space. But I will say that I think that there's also when you have empathy paired with scarcity, it creates, you know, lack of boundaries. It creates guilt. It creates, you know, that space of overwhelm or shame because I'm not doing enough. I should be doing more. You know, if I, if I care about wanting to make a little bit more money, I should feel ashamed for that, because money should not be tied to the good work. But I look at this as you're doing incredible work, you should be valued for that. And it also, you know, why? Again, back to the whole coexistence piece. Doing good work doesn't mean that you can't also take care of your own livelihood, you know, and they can co exist. And I think that that's also just an important piece. And the second part of that empathy in our work that we do, you know, just talking specifically about a A, it's on a nonprofit, but Starbucks, for example. And so Starbucks, you know, they started coming into the South Side of Chicago, and they were, they put their first Starbucks in a place and in the south side of Chicago, in a neighborhood, and it was doing really badly. And the reason and and they were first going to pull it, but then someone on their team actually said, maybe we need to actually go into the neighborhood and actually understand the community, right? So you're in the south side of Chicago, you're in a neighborhood that is, you know, very ethnic, and they have their specific pastries, they have their specific things that they do. So Starbucks was irrelevant to them, because they don't have anything at Starbucks that they would actually eat or that they enjoy. So what did Starbucks do? They switched out their pastries and their food for the food of the local community that is now one of the top performing Starbucks in the world. And the reason why because they use an empathy approach marketing, right? They in focus meetings and and use empathy to inform the way then that they sell their products. So now to answer your actual your question about the pop ups. So couple things, you know, the the thing that I actually started this year was the RK change maker intimate dinner experiences. And these change maker dinner experiences have been I, you know, host them in Chicago, in DC, in New York, and, you know, hosting them all across and what it is is bringing together about eight change makers at any given time. And these eight change makers, when they come here, the rules are that you're not allowed to talk about work, you're not allowed to talk about what you do, and you're not allowed to talk about your title or anything related to that. And you can imagine, people who care about social impact are like dying to talk about this. So I, you know, in one of them, I joked, and I said I should have a buzzer on the side where anyone says something, I just put a buzzer, yeah. But the point of this experience is that it's bringing people together so that we get to know the human behind the work. And so our entire conversation throughout this is that I started with navigating who you are thinking about memories from childhood. Like, think about a time when you know a childhood that puts a big smile on your face, and it was really pivotal to everything you know that you believe in. Or, what is a grandparent that you feel such deep like connection to and you want to carry their legacy on? Like, what is that legacy that you want to carry on about your grandparent, things like that, and we kind of like inch towards it. And what's so beautiful about those moments is that by the time we get to talking about what each person does for work, it's not till dessert or even after that. And I go around the room and I'll ask, you know everyone so what do you think, Jon does, you know? And everyone will say what they what they think Jon does, and then Jon will say it. Some people are way off, and some people are like, really on it. And the what's so beautiful about that moment is that they've only met Jon for two and a half hours, and now after Jon says what he does, they're like, oh my god. That makes so much sense for you, like that, of course. He would do that. It's like they've known Jon their entire life. And when it comes around, what's also really interesting is that, because we've been so immersed into just developing connection and relationship, when we get to Jon saying what he does, more than likely he's gonna forget what he does. He like, wait, what do I do again? Like, oh, yeah, that's right. Because you're not connecting from an elevator pitch. We're not being on. We're literally just talking and connecting based off of like personal human being, like and showing how we're all connected. And what's so beautiful about that is I had a dinner experience that I hosted, and at the table I had a Pakistani civil rights lawyer who's a refugee. I had a Jewish woman, I had a Black American, I had a very, you know, a white Christian, all sitting at this table. They didn't initially, I mean, obviously, with ethnicities you can tell, but like, overall, you couldn't really tell where they stood politically, you couldn't tell where they, you know, stood in terms of their work, but people were connecting with each other based off of this commonality of just the good of their experiences of, oh, my God, you grew up there, so did I, you know, and talking about that part. And so what happened was, by the time that they actually shared who they are, what work they do. It didn't matter if someone was a Republican or Democrat. It didn't matter if someone was a civil rights lawyer, and you had a Muslim and a Jewish woman sitting right next to each other, and they were sharing so much with each other. It, it didn't matter. And if we had started it with this is who I am, and this is what I do. It would have just, it would have refrained that conversation so much more.