EP 241 - Megan Sumrell

Ellen Yin49min

Ellen Yin

00:00

You're listening to Cubicle to CEO episode 241.

Ellen Yin

00:03

Recent studies show the average person spends two hours and 23 minutes a day on social media platforms. So imagine the power of capturing even a fraction of your dream customer screen time, and diverting them from mindlessly scrolling to engaging with your business by turning your content into an off social destination experience. In early 2022. Megan Sumrell, time management expert and founder of The Pink Bee launched a branded app for her business in the App Store and leveraged it as a top of funnel strategy to convert cold leads into her signature $597 paid program. Instead of paying out of pocket for leads, Megan is getting paid to add new customers to her ecosystem.

Ellen Yin

00:47

Today's case study takes you step by step through Megan's hyper efficient funnel that generates hundreds of new leads every month on autopilot while generating multiple six figures and back end revenue. This interview immediately cemented its spot as one of our most unique customer growth strategies shared by a CEO on this podcast.

Ellen Yin

01:11

Welcome to Cubicle to CEO, the podcast where we ask successful founders and CEOs the business questions you can't google. I'm your host, Ellen Yin. Every Monday go behind the business and a case study style interview with a leading entrepreneur who shares one specific growth strategy they've tested in their own business exactly how they implemented it, and what the results and revenue were. You'll also hear financially transparent insights from my own journey bootstrapping our media company from a $300 freelance project into millions in revenue.

Ellen Yin

01:53

What would increasing your current yearly revenue by 40 times look like for you? That's exactly what happened in Nikki's business after applying her own circuit sales system. By the way, Nikki didn't build her company by selling a course on how to sell courses. She had a course teaching people to become professional copywriters, and then she developed the circuit sales system to sell it. Now she's teaching you how to replicate this same system. No matter the topic of your course or program. Circuit sales system combines the excitement of live launching with the predictability of evergreen without their respective downsides like chaos and low conversions, head to circuitsalesystem.com/ceo. To watch Nikki's free training on how to scale and sell your course or program on autopilot every single day. Again, that's circuitsalessystem.com/ceo, or click the link below in the show notes to watch this eye opening training right now.

Ellen Yin

02:52

Hey, everyone, I am joined today by my new friend, Megan Sumrell, who I am so excited to chat with because I told Megan, before we hit record, I have like two pages front and back notes with questions. And that really is a testament to how prepared she showed up for this case study interview with all of the data. So you guys are going to absolutely love our conversation today. And it's a really, really unique top level strategy that we've truly never covered on the podcast. So before I tease that, Megan, first I'd love for you to share your Cubicle to CEO story. I know you were just lamenting. You were in a cubicle for far too long. So tell us what-

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