I mean, always, I think that, you know, ticket prices have evolved, obviously, with the times and inflation and everything else. But I do think, you know, when I look at the sports side of the business, it's interesting to me, because my husband and my son went to the Super Bowl this year, I mean, super privileged, amazing, incredible and it was really expensive. And it's funny that no one talks about that in the same way that they do artists. And it's really, I do think that there's this perception, and I actually think Amanda Marshall touched on it on your last podcast, where that should be free, or that should be more reasonably priced than anything else. But when you look at athletes and sports, like what people pay for games, you're playing like at games like Beyonce, or Madonna. When was last time Madonna was on tour? She's got five decades of music. Yeah, you, we are going to pay quite dearly for that. You know, she's not she doesn't have at home games, or sorry, 40 home games, but she's, you know, she's on the road every few years at best. And yeah, you do end up paying for that. But you know, again, to accessibility, yeah, so you're probably looking at maybe lesser known artists in some respects. So some major, you know, popular artists keep their ticket prices lower and that's a whole other conversation. But I guess the issue when you get into that is that often people scoop up those tickets, and they resell them for what the market can bear. And then, you know, Joe Smith is actually making the margin on that ticket, not the artist who should be compensated for their art.