EP 240 - The Quality Edit

Ellen Yin48min

Ellen Yin

00:00

You're listening to Cubicle to CEO episode 240. To close out Women's History Month, we're chatting with two trailblazing women disrupting the publishing industry. Lauren Kleinman and Lee Joselowitz are the co founders of The Quality Edit, a modern media company at the intersection of content curation and conversion. After working with big name publishers like BuzzFeed in their previous marketing roles at the vitamin company Ritual, Lauren and Lee realized that the way these traditional publications were advertising their brand partners was stale and uninspired.

Ellen Yin

00:34

They saw an opportunity to change the way publishers collaborate with their brand partners. And after four years of executing campaigns, it's clear that they're onto something. In today's case study, we explore what performance publishing looks like, and how their storytelling strategy combined with simple ad creative has acquired more than 300,000 new customers for their brand partners.

Ellen Yin

01:01

Welcome to Cubicle to CEO, the podcast where we ask successful founders and CEOs the business questions you can't google. I'm your host, Ellen Yin. Every Monday go behind the business in a case study style interview with the leading entrepreneur who shares one specific growth strategy they've tested in their own business, exactly how they implemented it, and what the results and revenue were. You'll also hear financially transparent insights from my own journey bootstrapping our media company from a $300 freelance project into millions in revenue.

Ellen Yin

01:43

I recently had the chance to host a live podcast recording at the Jake Jobs Center for Entrepreneurship at the University of Colorado, Denver. And I was so impressed with the emphasis on experiential learning opportunities. You get to learn business fundamentals inside the classroom and then test your skills and interactive experiences like the climb their annual pitch competition. As a non business major back in my college days, I wish I had access to a resource center open to all students like this one. So I could have nurtured my entrepreneurial mindset and skill set earlier.

Ellen Yin

02:18

CU Denver's masters and entrepreneurship program is the first of its kind in Colorado. It allows you to take any 10 graduate level entrepreneurship courses of your choice and at your own pace, either in person or online with no prereqs or required core. The high flexibility and low tuition rates support both the seasoned business owner pursuing an advanced degree as well as the aspiring entrepreneur launching their first business. Take the next step in your career today by going to jakejabscenter.org/cubicletoceo. Again, that's jakejabscenter.org jakejabscenter.org/cubicletoceo, cubicletoceo, or click the link in the show notes below.

Ellen Yin

03:13

Hey, everyone, welcome back to the show. I am super excited to be joined by dynamic duo today we have Lee and Lauren here with us from The Quality Edit. And we're going to be diving into a case study on how they have driven more than $10 million in revenue, and over 60,000 new customers for just one of the many brands that they represent on their site as a media company. In fact, overall, if we're zooming out, they've driven more than $50 million in sales for the brands they partner with and over 300,000 customers which is absolutely wild. So welcome the two of you to our show.

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