Hello. I never know when we're actually on. There's that awkward moment if people are connecting to audio, right? I think we just start dancing and singing every Thursday for 30 seconds, why not kick it off with a dance? Where I hand, I'll let you take it away. That's it that is always started with Hannah, go for it. And we'll just repeat ourselves a little bit. All right.
All right. Hi, everybody. So before we really fully get started, let's put in the chat below and let us know what is your biggest win for the week? What are you grateful for today? And What project are you working on right now? Okay, well, we give a second for other people to join in on the meeting. All right. Hi,
everybody. Super excited that you're here. We're going to get started in just a few seconds. I see everybody joining and connecting to audio and all that good stuff. Love seeing all these names on here. Feel free to turn on your camera or leave it off. Whatever you would like is totally fine. Right? Elizabeth heard us she's she's she's on. She's on point with our idea. I love it. I love it. Hey, Elizabeth, this is Lido, this is how you start the day. Why not right start as you mean to go on.
I remember I recall somewhere still being that maybe you might have to share your Spotify or whatever music list that you have to give the morning going. I think that would be a great thing to have as well.
Yeah. Well, mine are not appropriate if that's the problem. Julia knows as well, because we were at we were doing a photoshoot the other day and the kids were in the house. And my music is blasting and I was like Jill follows that one jump next because she's like, yep, on it. Like nope, the wrong playlist anyway. Alright, let's go. Let's let's hit it with house some housekeeping notes. And then we'll get started. Great.
Happy New Year, everybody. This is the first coffee with you. And welcome to the program. If this is your first call, and welcome back. If you have been with us for quite some time. Please feel free to take notes as we go. And honestly, I would also recommend if you have a minute or two to reflect after the call, that will be the best because we will ask for your biggest takeaway after the call on Facebook. So keep your eyes on those posts. We will want to hear back from you what you have taken from today's call. It's going to be awesome. You know, just you know, give you a heads up. It's going to be awesome. All right. It's okay to get stuff we wanted to know it is possible it is possible to get stuck. But if you haven't heard it from Sylvie, if you haven't heard it from me, please don't stay stuck. Okay. We're always here for you every step of the way. If you're not sure where is the best possible way or place for your question, just email us. I'll put that support at Sylvie McCracken comm email in the chat there on for you. And we'll let you know we'll get back to you in every shape or form. Just know that we're here for you. Okay. All right. I
love it. I love it. I love it. Yes, everything that Hannah said I am 100% on point. So yeah, getting stuck is actually part of the process, right? But don't stay stuck. That's the important piece. So make sure you reach out if anything is unclear or you're not sure where to ask you're not sure if it's a critique question. You're not sure if it's a Facebook group question. If it's a question for the q&a call, just ping us an email and we will get back to you. And let's get rocking and rolling. We've got some good questions for today's call. So want to dive into those. I see some new faces, some new names, some new faces. So definitely welcome if this is your first call. All these kick us off when we do takeaways after the call, I want to make sure you guys kick it off, right. So Jill or Hannah will start a post a thread in the Facebook group of takeaways from today's call. As soon as right seconds after we finished the call, post it while it's still fresh in your head. So whatever nugget you get from today, whether it's from the mindset minutes, which I'm about to go into, or whether it's answering your question or somebody else's question, make sure you anchor that in it will also read each other's because a lot of the times you're gonna realize, Oh yeah, you know what, that actually is something I should jot down as well. So make sure you you maximize your time with us. So all right on that, what I wanted to chat about today what today's mindset minute is about and I want to keep it brief, so that I can get into your questions is really this concept of expecting to fail. And it's a little bit counterintuitive, right? Because really what I'm always telling you is you know looking for the wins and expecting to win and expecting the you know, your your goals to be able to actually pan out right and that is definitely what we want to do. But what I mean by expecting to fail is expecting to fall and skin your knee along the way right given many different analogies in the past of learning to ride a bike, I don't know of anyone I don't know anyone that's just gotten on a bike, started pedaling and never fallen off. Right? And the reality is the harder the task, right? Whether it's skiing maybe right so maybe you did learn to ride a bike and not fall, awesome. skiing, snowboarding, nature, you name it, the reality is chances are pretty good, you're gonna fall on your butt. Right? The first few times, actually, just this morning, I finally got from my 12 year old I've told some of you this before she was working on she's learning you know, she knows how to make scrambled eggs and whatever but was working on she wanted to make these over easy eggs. And but was resistant to doing it right. It was no, you make them better. And this and that the other and I was like, No, I'm determined, this kid is going to do it herself. So this morning, she was so proud of herself because the yoke was exactly how she wanted it to be. There was no broken yoke, it was exactly the right amount of running and whatever else. But what I said to her this morning, just really what I wanted to kind of reiterate to you guys, because of course, I was like, hey, yeah, you know, she's like, I'm proud of myself, and like you should be. And also, I'm so glad that you failed those several times. Right. And I reiterated that to her. And I reminded her of those times where she was like, Ah, I broke the yoke. Ah, you know, it didn't work out. See, this is why I want you to do it mom, you're much better at making the eggs like this. And I you know that it added it up. And and I told her I was like you wouldn't have this this success. Without all of those failures, they were a requirement to get to this now silly example, right? silly example. But I like zooming out and taking it out of business and taking out of what we're doing. Because it's so much easier sometimes to see it in something else. And to see it in something simple. And something basic, like riding a bike or learning to ski or learning how to make an overeasy egg without breaking the yoke is you know, it goes to some of these same behaviors and habits and routines and whatnot that might be coming up for us during this process. Right? The reality is, the more difficult the thing, the more you're probably going to fall on your butt, the more you're probably going to fail along the way. And so I want you to expect to fail. But here's the kicker. And here's the real takeaway, right? So I don't want you like, like we've said before, you know, getting stuck. We expect that just don't stay stuck. So here's the kicker is the speed at which you get up the speed at which you take that like, Oh, what did I do wrong here? Okay, how did it How should I do it better? Whether it's the broken yoke, right? Where it's like, oh, you flipped it too soon, or you flipped it to whatever or you didn't put enough whatever on the pan, right? Take your feedback, what's your takeaway from that lesson, if you don't get the takeaway from the lesson, then you're gonna stay on your butt, you're gonna stay on your butt on that mountain in the snow, getting cold, the speed of what you get up and get back on the horse, get back on the bike, get back on the ski, get back on the frying pan, get back in the business, get back in the critiques get back in your Google Doc, that is what's most important. That's speed of getting back on right. So making corrections, the speed of making corrections is everything. Now, you know, again, you're going to get derailed. And this is going to happen in many different parts in the process. You guys I wish I could tell you that there's some sort of finish line. And once you get there it's smooth sailing, new level new devil the reality is whether you're you know running $100,000 business, a $500,000 business, a million dollar business or a $10 million business, there are new challenges, there are new things that break there are new followings on your butts, or there are new nice grapes. And so what I want you to get along the way, what I want you to do is build this resiliency is build this resourcefulness this muscle because the reality is, you know, that is ultimately what what is going to take you into every single business and what's going to make you successful is that that attitude of oh okay challenge How do I react? You guys like some of us some of you have been here with us for a million years Leslie love you you've witnessed you know, like when we've had an entire Facebook Ad Account shut down right? And we've had to get back up and be like, alright, sales team of three with zero lead flow, huge challenge, right huge challenge running a seven figure business having payroll of you know, multiple 10s of 1000s per month and all of a sudden your entire lead flow cut off at the at legs right now the solved and whatever right? This is years ago, etc. The reality is what I want you to get from that is that the problems are going to keep coming. It's kind of like that tennis ball, tennis ball machine, right? They just do just keep coming. So it's really your ability to handle those. And if you are you know that again, you're you got to build that muscle right right now Small Business small problems, medium business, medium problems, large business large problems. So the your ability to deal with those challenges, whether it's crap, I don't really know if my topic is right. Or if it's at a higher level of like, I'm not really sure if I should make this C suite level offer for my company right or anything in between the reality is your ability or muscle is really what's going to be what's going to serve you the best is the biggest ROI. The biggest return on investment that you could have on running a business is that muscle that you grow, and I see this with people that are starting their second third, whatever 10th Business Even though they're starting exactly where you guys are at right exactly the audience have zero perhaps. Revenue of zero. What else program at zero, right? Zero consecrated everything at zero. The big difference is what they're coming to the table with is that resourcefulness is those lessons that they've learned of all those nice grapes, right? Those scabs are still there. Those scars are still there, everything that they've learned. So now you can recognize that challenge and be like, Oh, okay, challenge. Okay, cool. I can do a I can do beat what can I control? What can I not control? Okay, Facebook being an idiot. Alright, awesome. Right? What can I do instead? Right. And it's that resourcefulness. So So I want and as I go, by the way, definitely post if you're picking up what I'm putting down, Jen, I'm so glad. Yes. need this getting unstuck is challenging. Yes. So let's talk about that a little bit. Because, you know, first of all, if any one of you is experiencing just about anything, I can guarantee you, you're not the only one, okay? This is very common in this in this process of putting yourself out there, you're going online for the first time perhaps you're you're you know, putting up something under your name under your umbrella, you're you know, you're selling something at a high level bait, perhaps for the first time. All of this is new. So there should be these challenges, right? So so you know, a couple things. First of all, ask yourself what you need to succeed, right? And be really, really real for yourself, I want you, I want to kind of empower you, our coaches are amazing, if I do say so myself, my team is the best and and you know, of course, we're here for you every step of the way. So if you want to send in something for critique, if you want to come to the q&a, call all of that jazz, we are here for you. But I want to also teach you and empower you to self coach to self coach and to be able to get yourself unstuck when you need to. And if to in order to do that, the biggest thing that you can do is be real with yourself and have a real real conversation of what you know, what do you need to succeed? What have you been doing? Where have you been showing up every step of the way, right? Frying those eggs trying? And where have you not, you know, where have you perhaps been showing up at the frying pan? With the wrong mindset with this, it doesn't work and only mom knows how to fry the eggs. Right? Because there's a different mindset of like, I'm going to get it today. I'm gonna I'm gonna do this. And or I can't do this. And I don't know how and
right? So I want you to be really, really real with yourself. And by the way, hello human beings having a human experience. Welcome to the club, right? This is not this is not mean that every single day I wake up and I do a cartwheel out of bed. And I'm like Lucky that No, no, no, what well, we need to build is that that that just that real talk of like, okay, let's have a moment, let's have a funk of like nothing works. I hate everything. And I'm going to quit and I'm going to be a barista at Starbucks, we can have that moment. Sure. But let's make it quick. And let's get back on track. Right, like so. And that's where you know, I need you to be really, really real with yourself. You need to if you need to go to the bathroom mirror and have a conversation and be like, Where have I not been showing up?
What have I not been doing? 100%? Right? Like, do I have you know, if you haven't already, for those of you that haven't already, if you don't have office hours, set aside for this program for your program for creating your program, set those aside? If you do have those set, set aside, are you showing up? Are you actually sitting your butt in the chair for that time phone on airplane mode, sitting down going? Alright, let me take the critique feedback. And let me do it. Or I'm not clear on the critique feedback. Let me send in an email real quick and figure out am I misunderstanding this? Or, you know, let me I said I was gonna do the Facebook Lives, it's been 10 days I've done zero. You know what, let me have a whole conversation with myself or let me post in the Facebook group about this and see if others are experiencing the same thing. And let me go in there and get a pep talk. I want you to do that for yourself. Because the reality is at 3am You are your coach at 3am when you wake up thinking nothing's nothing's gonna work. You know, that's when I need you to get to be able to build that muscle along the way. Spoiler alert, entrepreneurship, you know, building your own business running your own thing is a personal development program in disguise, whether you like it or not, it was a personal development program. And so I want you to be curious to stay curious in this process. Like, what are you learning about yourself? Right, like, what are you learning about yourself? I you know, if you've done any other any other programs in the past, like, for example, I don't know a fitness boot camp, right? Or you've done if you're crazy like me, and you like to do a whole bunch of personal development things, Hoffman processes, something I highly recommend. It is not a week at the spa. It is like 20 years of therapy in a week. I'm sure Tim can find the URL for that. It's there's a long waitlist, etc. It's not cheap. It's not easy. It's but it's life changing. If you've done anything, any of these sort of any process that has taken you out of your comfort zone, whether it's on the personal development front, whether it is on the fitness, right, whether it is on the business front, whether it's on the friendship front, whether it's on the relationship front, you know, difficult conversations front, right? What have you learned about yourself in the process? How do you handle fear? Do you push through it? Do you hide under the bed? Do you procrastinate. And perhaps and this might be the you know, the first time that you're learning some of these things about yourself, by the way, again, all of them totally normal procrastination. Fear resistance, avoiding difficult tasks, you know, having real life happened, which which real life does happen, right? So like we you know, and we've never we've, we've heard probably every scenario under the sun, and real life does throw you curveballs. But in addition to those real life curveballs, where has there been some things that you haven't perhaps been handling the way you'd like to handle or even better the way that the future version of you would handle it? Right. So again, a small reiteration of something I've said in previous mindset minutes, oftentimes, I will ask myself, What would 60 year old syllabi do right now? And the reason for that is because I want to tap into that future. So you could you could do the same with what would you know, what's your income goal for your business? Half a million? Great. What would half a million dollar CEO Sarah do in this in this situation? Right? And I want you to think about, I want you to make the decisions from that place. Because spoiler alert, that's how you're going to get to that place. Right? So the the million dollar decisions need to come before the million dollar business. So I want to know, are you picking up what I'm putting down? Let me know that. Let me catch up because I like to wax poetic and then I get lost in the chat. Okay. Nicole says yes, this is what I love supporting clients through the waves of life and keeping the momentum for growth and resilience. Yes, that's awesome. Nicole, I love it. And you know, and that's, and a lot of times we teach what we most need to learn, right? It's this meta process of like, you're going through it as well, right? As you're challenging yourself in this in this level of growth, perhaps you're fantastic at leading other people through it. And this is a moment where it's really hard to see the forest for the trees when you're in it. And that's why I'm the you know, I'm the tough love coach that will will tell you, right, our team will tell you like, hey, there's a spot missing here, or, Hey, this is where we could improve or whatever it might be. Right? So So ask yourself again, what do you need to succeed? Is it more office hours? Is it more time? Is it a clear vision? Have you lost that vision? Right? Because the excitement, the momentum that you had when you said, You know what, yes, I'm going to do this, I'm going to carve out the time I'm going to carve out the investment, I'm going to make this a priority. There was a vision there, there was a why there? Is that why front and center I live by these things posted, right? Is it you know, or index cards is your wife, front and center. If I were you, I would be reading that thing every single day, I would be reading it every single day as part of your morning routine, it can be three sentences of what your goals are, whether it is income time with your family, whatever, right? Because the reality is, when you're in the nitty gritty of, I just got some you know, I've gotta implement this feedback and resubmit this critique. It's really hard to connect that to this. I want a vacation home in Florida. Okay, but I need you to do that connection. Because the reality is that that's what's going to get you that that ultimate goal is what's going to get you in button seat and doing the work and doing the hard work, right? Whether it's doing the Facebook Live or whatever, it might be cool. And is it just busting through fear? Is it you know, busting through fear that you need to do? Is it the fact that you need to feel the fear and do it anyway, right? Just being really real? What is it that you need for yourself? Alright, let me catch up on the chat here as well. Yes, Leslie says entrepreneurship is the major self healer. Yes. I have loved watching your journey, Leslie over the years. Okay, so was just receiving support regarding this yesterday. Awesome, awesome, awesome. Yes, the fails and keeping going not keeping up. That is, it's the way it's the way to do it, right? Like, you know that here's the bottom line write it the way I see it, the only way to fail, there's literally only one way to fail. And that is to quit.
Period. Because you know, if you are staying in the room, if you are doing it, like it might take someone you know, making six figures might take one person eight weeks, and it might take another person three years doesn't matter. The only way like, right it's, you know, it's a combination of things. It could be life, right? Could be we have all kinds of different life, things happening in the room, like all kinds of different challenges all kinds of different time constraints. It could be, you know, sales, natural sales skills, it could be natural talent, it could be more resources, it could be funds, it could be the ability to hire someone from day one or not, right. There's many different levers here that will that will affect how, how fast you will succeed, but not succeeding. Literally, there's only one way to do that. And that is to quit. And I'm not going to go on the accidental quitting rabbit hole because that that'll take us a whole other 20 minutes, but be careful of accidental quitting. I'll just mention it right? Because I know most people are not, you know, in this like, Okay, I'm going to go ahead and quit. But accidental quitting happens just by staying out of the room not re engaging, and all of a sudden, poof 10 years have gone by and you accidentally quit. Alright. Whew, that was a biggie. I know we have some fantastic questions. So I want to dive in to those. And if for anyone that hopped on late, missed the minds a minute definitely watch the recording. I want to hear your takeaways in the Facebook group after the call. Okay. All right, Hannah. Let's kick off with the first question
of ride.
Alright, the first question is from Devin. Hi, I would like to charge more than 2k I'm leaning towards as the 7.5k or 10k. My question is, should I get a program B? Yeah, that's right. Do a program at this price point actually be offered to patients more involved in coaching. Also, should I make it longer than an eight week program due to the price?
Yeah. Okay. This is a great question. First of all easy answers. Yes. But Devin, I love it. I love you know, the 2k, by the way, is really just the bare minimum that we really want you to be able to charge. And quite frankly, you know, most of the time, what we see in terms of your outlines, you know, every single airline that has been approved by our team is worth so much more than 2000. I have yet to see one that it's like, yeah, no, no, no, no. But after it's gone back and forth. And you guys have gotten the thumbs up from our team. It's worth, you know, 1000s and 1000s of dollars, because what I want you to think about, so I'm gonna answer this in a couple different ways so that it benefits everyone, what we're selling really as an outcome, what you're selling as an outcome, and what you're selling is not it's not per week, right. So Devin, so in terms of the eight week thing, let's let's dive in a little bit more to your thing. But what I really want is, it will sell if you have the confidence to sell it. So the only time I've seen a program not sell is when someone is pricing it at a certain point, and you don't have the competence, you don't truly believe that it's worth that. So what I would suggest is that you you know, you have this 7500 or $10,000 price point, let's play around with that I would start on the lower end of what you feel is it is worth simply so that would the mindset that you have going into it is this is a steal. That's what I want for every single one of you guys. So the number I want it to feel like a stretch for you. But I want it to feel like this is absolutely no doubt no brainer worth this, right. This is the only reason by the way, we even let you sometimes sell something for 1500 because I do it. And I'm like And don't tell me about it, please. Right? It pains me, it pains me. But the reason we let you do that is because you need sometimes those 10 sales under your belt to build up that confidence so that you can actually go and price it properly at 5000. Or what it's worth, right I would you know, I'd be selling it at 5000 out the gate. But if you don't have that competence, it will not sell it will not translate. So the short answer for you is Yes, Devin, I want to clarify though, please, if you can unmute so we can chat for a second. In terms of patient versus coaching. Definitely want to want to point you to the legal module on that because you know the the wording of that is important. So watch the q&a with our lawyer definitely use the template. But in terms of what you know, the both the length and what you're going to offer for them. First of all, do you have your mission statement off off the top of your head? Do you know it? No. Pop quiz alert. Oh, yeah, that's all right. We could pull it, Hannah, if you don't mind grabbing that. Still Still being in it. That's all right. Okay. Oh, it's still being edited. Okay, great. You don't have that. Alright. But so so, you know, tell me what you're thinking in terms of length instead of eight weeks?
Um, I was thinking 16 or 12? To 16.
Okay, so Okay, so let's do this, because so you're still doing the first document, right? You're still going back and forth. On the first one. We don't have an outline yet. Okay. So here's the deal, like, just so that you have an idea. I mean, we have absolutely sold, we've sold an eight week program for $7,000. Right. So it just again, and then we've had on the back end, a program that is, you know, year long, that is 10s of 1000s of dollars. So that is definitely one way to go about it. It's more what's more important is, what's the outcome? And who is it for? So, you know, and does that does that kind of line up? Like do you need more than eight weeks for this outcome or not? My only hesitation to you starting with a longer program is there's a little bit more of a learning curve. And so what I love, you know, an eight week program is kind of a great starter program, it will really help you figure out all the kinks, it's very much a sprint, it's kind of a boot camp. So I love that and you can have, you know, a back end program that you can sell to the people that you'd like to continue with, and have that be six months or four months or 12 months or whatever, you know, so I kind of liked that idea in terms of getting some cash flow and quickly. Also figuring out the kinks right in your there's no way you're 1.0 We say 1.0 for a reason. Your one point of your program is going to need tweaks. And so the sooner and faster you can get that that feedback, the better. So it's a little bit up to you, I think what we should do is get really clear on the outcome, what we're trying to do and then from there, figure out what's the shortest amount of time we can actually get that outcome done in and then from there, you know, what is all included? What do you feel like, you know, what do you feel like would be an appropriate price for this? Okay, does that sound good?
Man does I guess my concern is just that, you know, it's, I guess maybe it's enough to work on but if I'm charging, you know, a certain amount of money. Yeah, I'm not let's say prescribing or giving them felt me I just feel like I don't know. That's where my patient or client how should right
okay, this is a great conversation. Yeah. So so in some ways, first of all, you know, if you were gonna go the patient route, there'll be a whole other like you, you would definitely I would definitely suggest you talk to an attorney on on that front in terms of you know, that's a whole other now you're using your license, you're going under so much more red tape. So if I were you I would steer away that entirely now. But the mindset shift that I want to give you and everyone in the room is outcomes or outcomes, right? So it doesn't matter if you're calling yourself a coach, a doc, or a plumber, the reality is if you can get someone from A to B, you know, it doesn't matter. It doesn't matter what what what you're called, right, like, now you're bringing your certificates and your experience and sure your, you know, clients might really, really resonate with the fact that you've got the schooling under your belt, this amount of time in practice, absolutely. That's all valuable. But what I mean is, you know, if the promise of the program is XYZ, which we're going to get really clear on once this mission statement is finalized, then it doesn't really matter if they're called a patient or a client. Does that make sense? Like they want what they want is the outcome, I would highly suggest that you go the client route, not the patient route. Now on the prescribing front, yeah, I mean, that's where you're going to be limited. And if there's a hesitation on the price point, I think it would be easier, I would rather and this is like, you know, the rare write this down is like the one time so we said this in existence, I would rather you go down on the price to feel really, really solid on it, then to to go up in the complexity, meaning, don't add in all those, like the prescribing, you know, like, let's look at it, you know, if there's anything that's absolutely necessary there, but once you get down that rabbit hole, it's a whole other level of complexity. So I would rather you keep it more, you know, keep it on under the coach hat, keep it under what you can do without violating anything in your license. And that you can do it, you know, throughout all 50 states no problem, and rather than you making an extra $1,000 Does that make sense? I mean, so So isn't this a little bit of like, there's like puzzle pieces, and they kind of all need to be figured out together, I do think that let's figure out what the A to B is and who your client is, and how much time you really feel like you need, err on the side of less, you can always extend it. But if you do too much, it's really hard to condense it. Does that sound good? Cool. And let's see, let's see where we go. And definitely, like, keep me posted, like, let's keep let's keep this chat going. So if you can come to the next q&a call. And let's see where you are at there, you know, with a little bit more info with your critique, etc, with your mission statement. And as as that starts to massage into an actual program, you might be your thoughts on it might shift which Great, let's keep having the conversation. Awesome. Alright, let's go to the next one.
All right. Next up is from Julie, how do you address to the clients that don't want to take your full course but just liked it learn as much as they can take in a quick face to face? Or in a couple hour meeting?
Yeah, so I know we were chatting about this ala carte is sort of, you know, this ala carte type concept. So this is a great question. And I'm sure you know, if you haven't if some of you all haven't gotten this yet, I'm sure some of you will have like, I don't really want your program, you know, but I, you know, I'd really love a call with you. So first of all, of course, you guys are the boss of your own business, you can do whatever you want. What I would recommend, though, is that you don't you know, cannibalize your program and with piecemeal little things. And, you know, we've had clients do this before. And the reality is, this is sort of what you're already doing. For those of you that are doing one on one work, whether it's, you know, a therapist selling 15 minutes, or whatever it might be, this is already what you're doing. This is exactly what we're trying to fix, right. And so this is an opportunity for you to really have the conversation with this person of like you're selling the solution. The reality is, you know, part of the reason you're moving away from one on one is because it doesn't it's does it's not what serve is not what serves the client. And I know Julie with you, we're talking about family and friends, which this this is probably pretty common for all of you guys in terms of family and friends being like, hey, I want your thing. But can I just have an hour with you real quick to just ask you all the questions? No, the answer is no. And the reason for that is because first of all, it's the least fit. So what I want to give you from the clients perspective, I want to give you why this is not best for them, to hire you, Julie, one on one for you to give them answers on everything that you're going to include in the program. The reality is, it's going to cost them more, it's going to take more time, you're literally gonna have to repeat yourself on every module you would have been able to watch at their own pace, then you're going to have to answer the questions one on one to them that you're also going to have to answer one on one to every single other human right, it's the reason we're not doing that, because 80% of it is going to be one size fits all. And then 20% of it is customizable. Absolutely every single person is an individual. And that's where there is you guys can decide what your support is. It can be q&a calls, it can email support, it can be whatever it is that you want, because not everyone's going to need the same thing, right? People are going to have individual questions. But I would really what this is, in a way is what I want you to see it as is it's a cop out of them not committing to the result. And this might be just because it's not your ideal client. And that's fine. Or if this is where you guys have the opportunity to learn a little bit this coaching skill slash sales skill and really sales is coaching in a lot of ways. You're coaching them in terms of this is not what serves you best doing this, you know, is is not going to get you the result like an hour with me on the phone, it's not going to get you the result, like I'll answer your questions and then are you going to do it? Are you going to implement it? What about on Wednesday? When you have a question? What are you gonna do then? Right? So the reality is, this is what serves them best is this entire comprehensive solution. But what but what I like to do is really have a real deal conversation with them in terms of, you know, the commitment to the outcome, like I, this is where I like, you know, and I'm just a tough love type of person. So this is where I'd be like, Hey, can I be honest with you, Julie, like I'm i Are you really committed to lowering your cholesterol or getting off your statins or whatever it is that you are working with them on? Or whatever that outcome is, whatever it is that they are coming to you for? You know, are you really committed to that? Or are you feeling like, yeah, maybe if it's easy, you know, right, because there's interested in window shopping and curious. And then there's committed, those are two different energies, right? And what you need, I mean, for them to, you know, actually succeed in the program. This is partly why I don't like when you know, when like giving access to your program for free for the first view, or whatever it might be, is because if they're not committed, if they've not, you know, signed on the dotted line, the reality is, they're going to get the results that are commensurate with how committed they are. So, so anyway, so that's my two cents on that. Julie, any clarification on that? Any follow up? Clear? Good. Okay. So on that with your friends, if and feel free to unmute if you'd like, you know, with your friends or family that you're having these conversations with, I'd love for you to attempt that conversation, at least I mean, it could be just there a little bit of a cop out of like, I'd love to support you, but I don't really want to be in your program, that's fine. But I you know, if you have an opportunity to help them, I'd love for you to practice that sales skill in that conversation and be like, hey, I really think this is, you know, this is what's going to be helpful for you.
And let's see how it goes. Okay, keep us posted in the Facebook group on how it goes. Awesome. And I'm excited for you to have your two more sales call so that you can hit that milestone. All right. Awesome. Awesome. Yes. Which tangent reminder, you know, if you haven't booked milestones have definitely team if you don't mind putting the milestones in the chat because I can never off the top of my head remember them. But if you've if you haven't yet booked a milestone call and you've reached a milestone, please do because that is exactly what we're talking about at the start of the call is failing quickly, failing fast correcting quickly, may, you know, like, Let's do you know, certain amount of Facebook Lives or certain amount of sales calls or whatever. And let's see what went wrong. Right. Like some things went right. And some things went wrong. We expect that and we want to be able to re route you right? And so that you can you can get there quickly. And if you haven't reached them, then get on it. Okay. All right. Let's go, Hannah. Let's do the next. All right. Next up is
from Lauren. I'm stuck in working on getting back on track, but having a huge mental block around my topic.
Yes, Lauren, are you here? Let's chat about this. Because I know you give us some backstory, which is great, super helpful. And I would love to chat. If you can unmute if you're in a in a place to unmute. That'd be awesome. Let's try let's see. And if not what I'll do, maybe I'll give Lauren a minute to do that. And answer her second question, which doesn't require unmuting. Maybe we'll start with that, Hannah. And then we'll come back to this one.
Sure. So the second one is any advice for fast tracking and what to focus on in two months? She's left? She's in module four, anything that she should skip or double up on?
Yes. Okay. So when I answered that one, because that one will help for everyone. And then Lauren, for us specifically, when we chat about this first question. We might, you know, customize this a little bit. But first of all, what I wanted to kind of bring up to all of you guys that might be feeling that like pressure, right? Good pressure of like, Oh, crap, the clock is ticking. First of all, I love a ticking clock. Because the reality is if we gave ourselves forever to reach a goal, like how many people do you know that have said, I'm going to write a book someday? I checked someday is not on the calendar. It's not it's not a Wednesday, it's not none of that. And it doesn't get done. 10 years go by and they're still working on a book. I'll never forget this when I published the SIBO book, the small intestinal bacterial overgrowth book, and and I remember having all these different things that were that you know, that were holding me back, and all these all this journey that I had to go through. And one of them was that, you know, that my doc had been saying she was going to publish a SIBO book. And I was like, Well, you know, that, you know, why would anyone buy my book when this doc that has 20 years experience specifically on SIBO data? That book is still not published, y'all. That book is still not published. All right. And my and my book has been helping all of these, you know, 1000s of people in the meantime. So I want you to just think about that in terms of time time constraints and use them really, you know, use them as a as something to help you. And the other piece of it is and Leslie what you think she popped off, but, you know, let's remember it because this program was an eight week program. It used to be an eight week program and every single thing that you guys are working on, people did it in eight weeks. And so this is an interesting thing, Devin also for you to think about is like The container of time like things will expand, you know how it is, if you have a five bedroom house with tons of closets, they get filled. And if you live in New York City, and you can have one shoe box as your storage, then that's what you have. And it's the same exact way with your calendar. So it's the same exact way in terms of time that you have. So I want you to think about that in terms of like, in eight weeks, in the next eight weeks, Lauren, and anyone else you could literally create from start to finish an entirely new program. Okay, and get the like, you know, get the outline accomplished, which is really the most important thing. Get, you know, your partner list kind of solid, get some practice on Facebook Lives and some feedback, get those three milestones booked, really those three milestone calls, if you guys do nothing else over six, over six months, if you do nothing else achieve to hit those three milestones achieved to hit those three milestones. So you know, and get on those calls and get that feedback, because us giving you those directions is what's going to make you be able to go out there and be like, oh, yeah, right. I missed that part. Let me let me do it better, right, Friday example. So that's what I would double down on, you know, Lauren is in terms of you're already on module four. I mean, if we're sticking with your current topic, then I would really, you know, dive into module six doing go into the partner stuff. And make sure you focus on those milestones, the Facebook Lives and the sales those two and and the partner one, you know, there's plenty of time in the next two months for you to do that. Now, with the first one. I know you can't it sounds like you can't unmute so.
Oh, hi, I'm here, but it might be allowed in the background. Okay. Yeah,
well, that's okay. It's totally fine. So okay, so on this, you know, um, you know, on your topic, just to kind of keep it short and sweet. So, I got, you know, all your backstory on that. The most important thing is outcome wise, like the, you know, quick question for you. Is the program as you have it currently outlined, is that what your ideal client wants? I think so. Okay. Okay. You think so? Okay. And is there now I know. So like, here's what seems to be some hesitation on that. Um, you know, tell me, tell me what you think. Tell me a little bit more. Tell me. Why, yes. Why?
Maybe they need it. And they don't know they need it. Ah, so communication skills to help them connect with patients to create retention, perfect route care plans.
Okay, great. So that's, that's awesome. So that's like, you know, they need broccoli and treadmill, but what they want is weight loss. So in this case, if this is your broccoli and treadmill, what is the weight loss that they want? What do they What do you think they they think they need?
They think they need clothing care plans, and patient retention to make money.
Great. Okay. So patient retention, okay. So I want like, so what I want you to get on that is I want you to switch. So this is for all of you guys, I want you to think about this. And I you know, I know, like you'll hear this from me at three times, is you know, what you think about this as the wrapping paper and the bow is paper is patient retention. Right. And inside the box, we're gonna have the communication and all that jazz. Right, the improved communication, but the reality is that, you know, that's not something that they see as they need. And my my concern with you, Lauren, is that they're not going to buy that. Right, I was just actually having them having deja vu, we were just having a conversation with a client yesterday on something similar. But for all of you guys, right? It's the it's what is it that you're giving them? And do they know they need that? Chances are they don't. And this is a mistake that I see commonly is talking about what's in the box, and not what's in the wrapping paper, which the wrapping paper and the bow is really the result. So how do you feel about like, do you feel like that's, that's the only tweak we need here on your topic is really in terms of, you know, in terms of how we speak about the outcome, and otherwise, your outline is good.
Well, kind of I get lost in the weeds. And so I'm concerned that my topic is like so big or vague. Like, it doesn't feel like oh, if you do these five concrete steps, then you will have the outcome you want. Like I'm pretty much trying to like wrap up years of communication skills and techniques in eight weeks so that they can do better.
Yep, yep, yep. Okay. And I'm I like I have your outline, or you're narrowing down open so that I can see your, you know, like, before and after. I'm just curious, like, if you had, so I know, part of it was the actionable part. What parts of it do you feel like are all are actionable at this point? I
mean, every week, I'm giving them a tool to take into the clients room and practice with, okay, so every week, I tried to create something actionable, I'm just worried, like, what differentiates that from like, you know, I help a self help book.
Right. Okay. Well, and so in addition to giving them that, you know, in terms of that tool, so are you are you going to explain it? Are you going to walk them through it? Are you going to give them the you know, how it's done, well, how it's done, you know, incorrectly. Is there going to be a worksheet in terms of, you know, like some sort of self assessment on what you know, did that change? Is there any way for them to track? You know, like success in terms of patient retention?
Yes, all of that. So I'm using like an EMI platform. So I'm having them write their competence and skill level before I'm doing a video on it. I'm giving an example of good and bad and then having them practice and then rewrite their competence and skill level.
Okay, cool.
So, you
know, just because I kind of caught up on all the all the notes on this, and, you know, saw your concerns as well, I, you know, do you feel like this is, is it? Is it just a lack of, could this be a lack of confidence on your part where you feel like, it's just not valuable enough? Or do you feel like, okay, okay, which is totally,
like, I'm building off of what I just put a doctor through. And it's been incredibly helpful. All right.
Well, I love that part. Because that, you know, cuz that's, you know, that was my next thing is like, you know, sometimes when we think it's not valuable, like, we need to look at it, like, what is is it a sticker or a snake? Like, what part of it? Do we need to improve? And what part of it is just fear? And, you know, and self doubt, and all of that kind of keeping us frozen? So you put a duck through it? I'm assuming this was a pro bono situation? Yes. Okay. Great. What was the feedback did they implement?
Yes, I'm there. And it's just been huge in the close rate is like 90%. Now,
girl, listen, you need to go out and put this program in front of people immediately. Immediately. Like, I don't think I don't think there's anything wrong with your outline. I think you need to get it in front of people right now. That's the short of it. That's the short of it. That's the short of it. Now I totally completely understand now I love you know, listen, if I didn't say that the mindset minute, but for all y'all like, mindset is your new full time job, like Welcome to your new nine to five. It's called mindset. And really, quite frankly, I'd love for you to do it. 24/7, which is making sure like auditing your thoughts, you know, staying on top of it for you, Lauren, in particular resistance wise, just because of I know you've had, you know, life happen, which, you know, that, you know, as soon as we get derailed. As soon as we kind of get lose that momentum and get off the bike, it's so much harder to start it back up the hill. I would love if you can, I know you're short on time. But with Audible if you can listen to The War of Art by Steven Pressfield. If you haven't already, super quick read for recommend it for everyone, as long as it does not take away time from creating from your program. But it really talks about that resistance. And I feel like you're just in a little bit of an analysis paralysis, but I think you need to go forth because some of these tweaks and concerns that you have about your program, I think we're going to get answers to it as you're putting people through it. So chances are good, we're gonna have to tweak some of these worksheets, etc. But I want to do it I want to I want to know what your clients are saying because we've taken it to that eight like I say, like I like to say, you know, with our our team, and you we can take it to about 80% Good. And then from 80 to 100 We need your clients feedback for that. Does that make sense? Definitely. Okay, awesome. So on that front, can you how soon can you do some Facebook Lives to book some sales calls and get this get both of those milestones knocked out?
Oh, painful probably this weekend.
Okay, I like that. You admit that? It's painful. That's totally fine. I don't love the word probably. I don't love the word probably. But alright, so so probably this weekend and then what what's a definitively definitely by when? End of Monday, end of Monday. I love it. Okay, great. So post in the Facebook group, because we want to celebrate with you when you do and trust and believe if anyone else has already done Facebook Lives If you can post in the chat to back me up that the first one is the worst. And I pretty much guarantee you won't die. Like I've never seen anyone die from a Facebook Live, although it definitely definitely feels like your will. So getting the first one out of the way is just a then you're gonna feel like okay, I did it and didn't die. And then we can move on to the next one. Cool. Okay, all right, great, you're back in action. First of all, I also just want to, like, really commend you, Lauren, because life derailed you and you came back in the room and got back to work. So I definitely want to commend you for that because it's so easy when life gets in the way to accidentally quit. So you're doing it girl and you've got we've got a couple months in we're gonna go hard and we're gonna make this happen. Cool.
I really appreciate that. Can somebody put the name of the book in the chat so I can come back for
sure. As a matter of fact team can put doing better and put the link in there as well. Awesome. Awesome. Awesome. Okay, great. Hannah, was that it? That's the last question for today.
We got more Lauren one up for you. I'm going to post how to do your first Facebook life worksheet that we have just created recently in the Facebook so you have that as a reference to get started. Honestly, the first one isn't hard as it gets easier from there. Alright, so we have no problem. Where are you? Alright, so in the chat we have a question what we have two questions. The first one is from Jen tips and tricks on doing lives and making contact at night. I love using daylight but it's very limited. Also any tips on scheduling around kids on top full time job.
Yes. I love this question Jen. And also good to see you, girl. We haven't seen you in a minute. So, so making content at night, I mean lighting is everything is what I would say. So during the day, I love to be just in front of a window, we've got a, you know, somewhat partly cloudy day and I'm just in front of a window. That's all I've got I do you have this little light that I won't grab it. But Jill, maybe you have a link to the little light that I have on my computer, every time I grab it to try and show you guys then I can't put it back on and it all falls apart. So I'm not going to do that. But it's a little light don't get anything fancy. I have a Diva Ring Light it is stored up in the garage, you guys it's just it's not you know worth it. So nowadays, they have so many different things. I mean, we'll give you the link to the one I have. I'm sure there's there's 10 others as well on Amazon, spend $30 on it if you want or just have just have your light on just have your light on the reality is what what what you want to do is the the content is more important than the production value. You'll hear me say that all day every day, this microphone that comes with your phone is plenty good enough. Okay, this one I've had since 2015. I'm so not a tech person. I'm like the the bleed until something breaks, I don't even buy a new one. Maybe that's because I'm from Argentina. And that's how we roll over there. And it's really hard to get things imported. I don't know. But don't worry too much about it at night, I would just say that make sure that you have a light and a microphone around kids. I do love this one on top of a full time job. First of all, I love constraints, as I just talked about this is a whole other constraint. Like I love the constraint of I only got two months great. As a matter of fact, you know, I think it's better right that you have two months versus six months because with six months a lot of times you have for those of you newbies listen up because you have this illusion of I got time. I got time and the thing is you blink and three months go by I don't know how it happens, but it happens. So same Gen on a micro level on the day to day so I built this you know I built my first business with two toddlers in diapers and a teenager right? And and a full time job in the Hollywood industry. So the reality is honestly I think I did better because of that then if I would have had all kinds of time. And if I would have had no like fire under my butt in terms of I was the breadwinner for a family of five right so my baby daddy was a stay at home dad. So there was a lot of pressure and you know, pressure creates diamonds a lot of times so I got so ninja on those 15 minutes that I had and carving out those windows. So the first thing I would say Jen is clearing out anything and everything that you can like, just be really, you know, really, really clear on where your time is going. You know, we like to do that in our mastermind, what we do is we have you know our clients use a time tracking tool and get really, really ninja on where time is going. With our moms. What I love doing is really for dads as well anyone that is that's got kiddos is like as much as you can keeping things separate. So when you're in Kid Mode, be in Kid Mode, right? Put your phone away, being Kid Mode, don't have four calf kid, and when you're working work Now that said, you know there's also there's also this you know, the ability of when you're doing a Facebook Live depending on what ages your kids are and how much attention they need. If they're just running around playing in the background, and you're doing some work from home stuff. If you're doing a Facebook Live, and the kids come in like that CNN, you know, video that we've all seen by now, first of all, in the last two years, I think everyone in their cousin understands that this is how we work, right? Like Hannah has her office manager cat always in the office, you know, Jillian's got her dog, I've got my small humans home from school every once in a while. It just is what it is. And I personally for me, that's how I want to run a business. That's how I want I want my employees to be comfortable, I want them to be able to do this from their home if they've got a sick kiddo or whatever that needs to be handled for it to be like no problem, we you know, we can absolutely run with that. I think it makes you more relatable if you have real life going on. While you're doing this, especially you Jen with the topic and who you're serving and with what. So that's what you know, like, if you need in the beginning, if you're if you're having a hard time with focus and you're learning a new skill, like doing this Facebook Live, then maybe carve out that 15 minutes where you can be uninterrupted so that you're not having one more thing. My add brain at this point, you know, just is is used to handling eight things at once. But yeah, I would do if you want to do it at night, do it at night, if you want to do it first thing in the morning before they're up. That's also perfectly fine, too. If you're at the carpool, you know pickup line and you're just sitting there for 15 minutes, hit record on that sucker. And if you've got to wrap it up early, because you're like, Oh, I gotta move the car. Sorry guys got to wrap this up. This is real life. Like this is what I mean. Like you're doing a Facebook live as long as you're not driving. Right? Let me be clear about that. But you know, fit it in where you can fit it in. Done is better than perfect. Okay. Awesome. Awesome. Great question, Jen. Okay, what else we got Hannah?
We have one from Kristin, can you touch on Facebook or social media? Should we be using our personal pages or creating business pages because she has, you know, she's not very professional. She's personal on there. And it's real. It's her? It's Yes, it and all that. So,
yes, it's totally, first of all, you know, you you beat us to it, Christina totally is part of a module. So what I will do is definitely have the team point you to that because I think it is, we can go more in depth in that, in terms of the difference between page and all of that, but I do want to touch on your situation in terms of, you know, because of the political stuff and, and with any of you guys like, you know, with things with pictures of your kids, that kind of thing, if you want to start fresh, start fresh, right and have I would, I would say maybe have a, at that point, a second personal profile that you're going to use for this, like, if you want to sort of I call it claiming email, email bankruptcy, you can certainly claim fake Facebook bankruptcy, right, and start fresh. And if that, you know, unless the political piece is going to be a big part of your brand, or, you know, for some of our clients, for example, I'm thinking of one client who Christianity and her faith is a very big part of her program and of the type of client that she wants to attract. And therefore, all of these posts, this is not political, but can apply all of these posts in terms of her faith, are not only not going to repel those clients, but if anything, she wants them to see them, because she wants to be able to say, Okay, if this if this doesn't jive with you, then you're not a fit. Now, if for you, you know, this is not, that's not a filter that you want in your program, you want to be able to take people from every political background, then probably starting fresh might be a good idea. You could also it's probably laborious for you to go through and take all of your posts and, you know, archive them or put them to private or whatever, you know, whatever you might want to do. That's that's another possibility. My preference, always, you know, I should probably start with this, my preference always is that you guys use your main page. And part of that is because it's already got some clout, it's already got some action. You know, you've already got some friends. And I know your friends are not your you know, some of your friends are not your ideal clients and all that. But your friends and your family are your biggest supporters. And we've talked about this on prior calls is, you know, they will be your biggest cheerleaders, and they will forward and share and tag and whatever else. So that would be my preference. But in a case like this, let's weigh it out. Let's decide. And definitely so think about it a little bit, watch the module that the team will point you in the right direction, because they always know better than I do where things are. And then after that, if you still have questions or can't decide, maybe post in the Facebook group and just say, Hey, I'm leaning towards this, you know, what do you think? And then we'll we'll use that because it'd be good for you to get started, even though you're not ready. If you're going to start a new Facebook page. The sooner we're going to do it the better. Yeah. Awesome. Cool. Do we have anything else in the last few minutes? Hannah? Please just say the name of that book? Is it the War of Art? Is
that what you said it is The
War of Art by Steven Pressfield. And honestly, anything Steven Pressfield. Yeah, the word of art is fantastic. It's super quick read. He is so tough love. Honestly, I use I listened to most of my audible books at 1.5 speed his I need to listen at one speed at 1x. Partly because I just need to really let it sink in. And I the every single time I listen to this book, and I'm like, This is not a new version. I know I've heard this darn thing, but I get new nuggets out of it. So it's one of those books that you're probably going to listen to 10 times and you should. And anytime by the way, the resistance anytime I do something new, we go through it all over again team can confirm because they're like, can you get us the outline, please. And they're waiting on me and I'm over here making up 20 Other things I got to do before getting the outline. Okay, so All right, cool, Hannah, anything else before we wrap up? And I want your takeaways, y'all. I think that's it. Okay. Awesome. Great Call. Great questions. Thank you for showing up. Thank you for listening in. For those of you that didn't ask questions, although I would love love, love to hear questions from you next time. And post your takeaways in the Facebook group. Don't stay stuck. You're going to see your critiques posted end of day today. And don't forget to submit anything that you have for critique by Sunday so that we can take a look at it next week. And looking forward to the next call. In the meantime, I'll see you in the Facebook group and I will be peeping for those takeaways. So those of you that have been on calls before kick us off, show the newbies how we do it and I will see you guys very very soon bye for now.