Well, I, I've been giving it a lot of thought, and, you know, I, I have a dentist, I see, I have a doctor, I have, you know, a couple other specialists, healthcare providers I see. And we are all, yes, we're healthcare professionals, and we have professional responsibilities. And, you know, some are covered by OHIP. Some of our medical professionals are covered by OHIP, and they have, you know, obligations to provide care. We do too, but we are private health care providers. And it occurred to me that, you know we, we have, you know, we do what we do for our patients. We want to take care of them, we want to help them, but we also are, I think we have an obligation to treat them well in terms of their experience. You know, from the moment they inquire about our services to the time that we discharge them from our practice, we you know, it is a lot to be a massage therapist. It's a lot of work, you know, meeting the standards and doing our strive quality assurance. But I've had experience, personally, experiences, plural, I should say, where I go to a healthcare professional, and and just treated like a number, you know, or like just another person in line. I know a lot of people have this very similar complaints about doctors, where you're just given 15 minutes and they barely acknowledge you. They barely, I mean, they, they have so many people to deal with, sure, but how could it hurt to take a little extra time and care, to smile, to be pleasant, to be polite. Same with receptionists in offices. They are the first, usually, people who we encounter when we walk into a medical practice. And again, I, you know, I recognize that we're all busy. There's a lot of pressure to do your work, to be efficient, but it can go such a long way to be kind to a person, to show them that they matter for us, I feel like the biggest justification for the biggest rationale to. Improve on our customer service is retention, client retention, patient retention. I'll use the words interchangeably. I know that's a whole other thing, but yeah, usually RMTS, especially new grads, who are starting out, they want to have people to see and client retention is a big is a big thing. It's, it's difficult sometimes to to establish it. And you can be the best, you know, be trained the best. You can have all your your modalities. You can have your treatment room. You're, you know, you're all ready to go. You have all the knowledge, you know, all the techniques. But how do you get them to come back to you, what else can we do to make their experience a little extra and again, they're paying for this service. Most people, some people have insurance coverage, some don't, but either way, they're choosing to see us. So I think there's every reason to do our best to make their experience amazing. How I do that in my clinic? I Well, first of all, I treat everyone like I know them, not in a friendly way, but like I'm happy to get to know them. I'm looking forward to getting to know them that you know goes through my greeting, my body language. I welcome them in warmly. You know, I don't have a secretary or receptionist, so it's all me there. I'm the first person they see. But from the moment they walk in, I want them to feel like I'm glad to see them. I'm happy they're here, and not just because they're being me, but I'm happy to see them, and I'm looking forward to getting to know them. And then I have, you know, I made sure I have little extras in my treatment room, like unscented deodorant, spray pads, tampons, individual makeup remover wipes, hair ties, wireless charging for smartphones. I offer little hot towels at the end of the treatment so they can wipe off any extra lotion a super comfortable table heated table, heated lotion. That's a big one. They love that and just complimentary hot stones and aromatherapy. I know a lot of people decide to charge extra for those kind of add ons, but I don't. I made the decision to incorporate that into my fee structure.