Yeah, so basically, I started off, and I had no sort of referral network, no ad budget, nothing and a huge fear of cold calling. And I was starting off in a new industry. And so the only available kind of resource or skill I had available was I had a good ability to write, and a pretty good ability to write a persuasive email, I had been working in a law firm and everything is documented and kind of covered with if something's written down. So if you have a conversation with someone, it's good practice to send them an email to just kind of put it down so that there's no loophole that a lawyer can argue through later, right. They love to argue. So I had kind of fostered this this habit already. And once I quit my job in this like fiery rage, burned all the bridges, never going back. I'd already gone back once and I knew I was never ever going back again. I had to get clients quickly. So I spent a summer I call it the summer of hell. I spent like a summer cold emailing to get new clients for my copywriting business. At the time, I had like a client that paid 200 bucks on a good month. And my mortgage was definitely not $200. And I needed to make some money. So yeah, I started cold emailing. And by the end of that summer, I had signed what would become a $20,000 client. And then about a year or two, after that I had gone on my first maternity leave separated from the client, I was kind of on my own kind of back in that space again. And I realized what I had done a year or two before, was really unique. This idea of sending cold emails in an authentic non-sleazy human to human way, was a really unique way to do cold emails. And so I ended up starting to gain a lot of visibility and authority, I published what would become a viral posts on Copy Hackers about my method. And people started saying, Hey, this is really interesting. I would like to get results like that using this method. And so after a period of resisting, I finally was like, Okay, fine, I'll be known for cold email. And since then, I've added two more kids. So I have three kids total. And I have relied exclusively on sending these cold emails as my number one marketing strategy over the last seven years, because, number one, it's a small time commitment, which fits into like my business goals and where I want my work life business to be. And number two, it gets really good results. And so it's silly to stop something if it's getting really good results. So now I help people send those kinds of emails and actively pitch themselves, which can can be a little bit scary if you're not used to it.