Welcome to the AR show where I dive deep into augmented reality with a focus on the technology, the use cases and the people behind them. I'm your host Jason McDowall. Today's conversation is with Faisal Galaria. Faisal is the CEO at Blippar, a company creating the tools to enable everyone to create compelling AR experiences. During the course of his career, Faisal has gained over 25 years of experience leading and growing teams and some of the world's most disruptive consumer technology companies, including Spotify, kayak, Skype and now Blippar. Just prior to Blippar. He was the chief strategy and investments Officer at gocompare, which he helped digitally transform an IPO on the London Stock Exchange in 2016. Previously, Faisal was one of the youngest ever senior partners of Alvarez and Marsal, the world's largest turnaround and restructuring company, where he founded and led the European Digital Media practice. Faisal was previously a senior vice president at Spotify, where he launched Spotify in seven countries, including its biggest market in the USA. He was also an early member of the Skype team initially as Head of Global Business Development and became the European director after Skypes acquisition by eBay in 2005. Pfizer took over at Blippar, about two and a half years ago after the company went from being an early AR, pioneer and tech darling in the UK, to a company fighting its way through insolvency. Under Pfizer's leadership, the company is releasing new products and has regained its stature as a key enabler of a broad range of AR experiences. In this conversation, we talk through the challenges of managing the downs and ups of tech startups, and the recent product releases by the company, we discuss some of the challenges and working through a turnaround and how they're similar to a fresh new startup. We also talk about the intrinsic and extrinsic factors that are common to the successful companies of which he's been a part. As a reminder, you can find the show notes for this and other episodes at our website, the AR show.com. That's th e AR s h o w.com. Let's dive in.