I am. I am a Patreon member of Humans of New York $5 A month every time because I believe in helping humanity in the stories that fuel that. So drop in the comments, we want to see like what are you guys, a rabid fan of it doesn't have to be a nonprofit, it can be a major brand or a corporation, it could be a movement like meat to or an environmental cause. We want to know what the causes are in your heart. And why? Why do you do that? And that why is really what we're going to be diving into with this activate the one. So let's talk about it in the old way. And this is the way we were always taught it was really about viewing donor value based on what they can give us. And depending on how much they were going to give us determines how much time how much energy, how much of our reflection are we going to put back on that. But again, that way to to number two, number one, hearken back number one is the old way, the new way is viewing believers, not donors, believers, remember, believers show up with more than just money, they show up with story, they show up with network, they show up and bring their friends, they show up and volunteer, viewing believers value is based on whatever they can bring to the table. And when you start to look at the assets that are much bigger than what they can bring to the table financially. That is how movements grow. So let's talk about what how this plays out functionally. John, can you slipped to the next slide? Thank you. It's time to hand over control. And let me just tell you, as someone who is type A, and likes to control every little thing, this is hard for us. But can you pass the microphone? Can you pass a tactic like one of your stories, maybe giving somebody control of a peer to peer fundraising group that is really going to be paramount. You got to shift your mindset to community is a business. And cultivating this base is just as imperative as cultivating your major gift donors. And that really starts with creating that authentic, safe place of belonging, because we need to evolve in step with our believers, when they start to see trends, we need to recognize them when they see things in our mission, we need to lift that and point that back out. And so whatever your spaces, it could be your social channels, it could be email, maybe you have a digital presence like we do at the We Are For Good community.com which if you're not in there, Julie, please drop the link. We want as many friends to come in there as possible. But it's got to be authentic. People have to feel like they can be themselves. And then you give your community the gift of activation. And this is something that we're really going to drill down on this year is that we see so many incredible campaigns, so many incredible stories being told. And then we see nonprofits forget to say what they need at the end. And if you can make it simple, and you can make it tactical, that's something that somebody can pour into collaboration is going to be key on this one. And it's not just with your donors, it's going to be influencers, it's going to be figureheads, it's going to be volunteers. It could be a kid with a very powerful story. It could be your beneficiaries, your rabid fans, everybody has a role to play in movement building. And I want you to repeat that back to your board. Because your board has an active role in this, your volunteers do this is not on the staff to do because movements are people and they require many, many people. And then you're going to pair that community plan with some kind of an engagement strategy. And we're going to dive deeply into that. Because there are engagement signals going up that we don't think that a lot of people are recognizing if you can tap into that, it's going to unlock this movement. And if you're co building, you're iterating, you're listening, you're changing it up. And again, back to that first point, handing over control, it's going to blossom, it's going to bloom, and it'll ripple without even your hands inside of it. And that's when you know that you've truly built something special, and it becomes much more than a mission, it becomes the movement. So let's talk about like, who is into this right now. And I we love Darren Isom, if you have not listened to this podcast episode, please go back Darren is with the Bridgespan group. And he just has an incredible mind. And he understands movement building. And he says, because ultimately, if you have a sense of belonging and a space, you'll drive across town, you'll pay whatever it takes whatever the cost is, you'll go to these things that are not very interesting. Because you should be there this is you're creating FOMO for our rabid fans to gather around. And I love the way that this is playing out in different nonprofits. I think Darren has a great unique take on this. So let's talk about oh my gosh, how could I forget about this quote, when you think about movements in nonprofit, how many people are thinking about charity water, because they really came in and disrupted this, the entire sector. But I really want to read this to you guys, because I thought this was so paramount, that charity water takes this lens and he says, you know, we really look at this as a barbell effect. Like, if you can succeed at growing a grassroots movement, you can succeed at the other end, which means that they say the mass fuels the major. And so Scott is telling us, I can't go out and ask for a $10 million gift from our top donors over here in San Francisco, if I can't tell them that we have already generated. However many people who are coming in at the $10 $20 a month, we want their gift to catalyze and fuel more growth. And that's when the big partners, your major gifts come in with your rabid fans. And guess what the donor pyramid starts to become one line because we're all together in this. So let's talk about some pro tips. We really need to start with the people who already believe these people are already in your world during your database. Some of them may not be in your database, they may be just following you on social media. So dive into that data and look for behavioral trends. Who's opening your emails? Who's coming to things? Who's clicking? Who's giving, you know, for a really long time, who is constantly commenting on your socials, those are rabid fans in the making, then we need to build out a community journey for this. What does it look like when somebody comes into our house? What does it look like when they make a gift? What happens when they join as a social media follower, what happens when they join our email list, all of these triggers need to have some sort of a sense of belonging strategy that says I see you as the one and these can be automated. I don't want you sitting there all day writing emails to your Facebook followers. We want to automate this and make it easy, because we want you to lean into innovation, because the world is a noisy and crowded place. And but the world needs to hear about the specific thing that your mission is delivering. So niche is going to be key. If you are someone who builds play houses and jungle gyms for kids fighting cancer, there is a market for that you can ask for rock solid foundation, they have built an amazing movement out of that. So really, really lean into your niche. And then you're gonna have to embrace that grassroots organizing this is beyond peer to peer fundraising. And it's activating your movement to do all the little things honestly, that are on our plates. Because we don't have all the answers. We can't be the voice in the perspective of everyone. We need that cognitive diversity to help our movement feel that it's rich, diverse and different. And at the end of the day, we're going to measure and communicate that impact and remind people why they love us and why they're coming back because we're going to care for people. And because joy is a vibe, which I'm teasing that right now. Because when people feel cared for, when they see joy, which is always trending, that's something they want to keep coming back to. And that's what we want with your movement and your mission. So