EP 189 - Mattie James

Ellen Yin1h 6min

Ellen Yin

00:00

You're listening to cubicle to CEO episode 189. We're continuing our back to back conversations with entrepreneurs who monetize as content creators or influencers with this week's guest Maddie James. Maddie is a former Miss Liberia USA turned Best Selling Author of everyday magic. The CEO of the Maddy Jane's company and founder of boss fluence. In today's case study, Maddy reveals three key strategies she implemented in her business over three years that made her $3 million to add to the synchronicities Maddie is also a proud mom of three leaning into her role as a parent to inspire the content she creates.

Ellen Yin

00:43

Welcome to cubicle to CEO the podcast. I'm your host Ellen Yin. I quit my job without a backup plan and bootstrapped my first $300 freelance project into $2 million in revenue by age 28. On the show, you'll hear weekly case study interviews with leading entrepreneurs and CEOs who share one specific strategy that successfully grew their business revenue. Skip the expensive and time consuming learning curve of testing everything yourself by borrowing what actually works from the best and brightest mentors. You'll also get a front row seat to my founders journey through transparent income reports and behind the business solo episodes, subscribe now so we can grow together every Monday.

Ellen Yin

01:30

Video marketing is here to stay. So I want to introduce you to my go to Video Marketing Coach and friend Natasha, host of the shine online podcast. Natasha helps you create strategic video content by sharing a simpler way for you to show up with confidence that doesn't rely on the latest trends or gimmicky hacks. Her sustainable approach is especially refreshing in Episode 71 of the shine online podcast titled be a creator, not an influencer, using social media as a business owner. Here's a quick note of encouragement from that episode that really resonated with me.

Natasha Pierre

02:06

I'm literally saying that follower count doesn't matter. What matters is having the audience of the right size and the right people. You could literally have 1000s of people in your community. And that might not do nothing for your small business. I have seen it with one of my greatest friends DL. She's an amazing sales coach and she was literally making sales like her first six figure year with only a few 100 people in her audience and she still doesn't have a big audience and still has hit the seven figure mark right.

Ellen Yin

02:46

Natasha smart discernment between creating content as a CEO to drive sales versus creating content to chase vanity metrics is a must listen, search for the shine online podcast to play the rest of episode 71 And make sure you hit follow on Spotify or the plus button on Apple podcasts to add Natasha show to your weekly rotation. We'll also drop a clickable link below in the show notes.

Ellen Yin

03:11

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