And that's exactly how we found giveaways, where I was on a women's magazine or women's blog. And they were doing a giveaway for some trip to Italy. And I was like, oh, that's kind of interesting. We should try to give away a software app sumo software for solopreneurs. Pay once, get it forever. And I was like, what if we did something that's like, you get the software like Dropbox, which I think is so cool. And we'll give it to you for life. And that will be our giveaway. And my partner then was like, Alright, I'm gonna build software. So we can actually track it like you give us your email, you share with the friends and make join and get all these points, you can get points. So he built it in a few days launched it. And I remember going to lunch, I was at lunch on Sixth Street in Austin, Texas. And it was crazy. At noon, I looked at the dropbox for life giveaway, we had a quarter of a million email, signups.