incentivizing people to skip the trial. I love this one I'm going to try I've not tried this on myself. This is shamelessly stolen from Digital Marketer actually, because they do it. And it was one of those where I've seen a lot. And that's who like when someone signs up for the trial, you know, quite often, someone's buying something from you, you'll try and order bump to get them to buy another thing, instead of that, offer them a bonus or an incentive to skip the trial and get right into being a paid member right now. So instead of us all having to wait 30 days to see whether you're going to actually stick around, you know, what is this bonus, here's this offer. If you jump right into the business of being a fully paid up member, I think the language the messaging around how you how you label or refer to the status of someone being a trial member and a full member, I think that's something you probably want to play around with. So you can kind of make some real compelling, like, you know, dive right into the full Academy member pro experience right now and get this bonus, like that shortcuts, that conversion. So I love like, I want to play around with this for myself. But yeah, it works. And it's a novel, it's a novel idea. And again, you're in you're not taking the trial option away from them. So the worst thing that happens is they do what they were going to do anyway, which is great, because, you know, we still want people on that trial if they feel they need it. Because if if the only way to join your site is to is to sign up to trial, like you literally don't have any other everyone signing up, get to trial. Some people don't need it. Some people are happy to jump right in. And actually, if they're gonna get a free thing for something they'd be happy to do anyway. Why not? Right. So yeah, I like that. The skip the trial bonus, we talked about when you mentioned the high ticket memberships that you might consider delivering on some of the real valuable stuff after the trial is over? Yeah, definitely release some sort of key content. Or maybe you've got a bonus for when someone signs up. Or maybe you offer a little bonus piece of content that you've now put on your sales page. That only unlocks all news made available after the trial has expired. If you're if you're running trials as part of like a promotional campaign, or an email campaign, so it's a real time thing. Like if you're doing a summit, for example, and you have a deadline on when that trial is available. Make sure you've got some live sessions, some live trainings and q&a calls scheduled in the weeks after everyone who takes The offer will have their trial period come to an end and promote the heck out of them can remember, like we have to market to our members, we have to keep convincing them. This is why you want to stay next month. So great, you get into the door by saying Look at all this stuff that is inside. You keep them there by saying hey, look at all this stuff that will be here next month, you that you want to make sure you're here for as well. So having some either content that's evergreen, but it's unlocked or it's drip fed, after their trial periods done, or releasing a bonus and making sure you've got live stuff happening. Again, that's that's a no brainer thing to do. And yeah, that kind of ties in with the final thing of future pacing. So this is something I think membership owners should always be doing, always talk about what's coming up in the pipeline. So if you're working on a course, make sure that that call, if you've got courses in your membership, or workshops or whatever, make sure they're listed somewhere somewhere prominent, with a coming soon sign, or a date, if you have that available for when they'll be released. Like put it front and center, make sure people know what is happening, what's coming up. Think about movies, think about TV shows, like having a sitting watching a TV channel, they're advertising series that are going to start in a month's time two months time Game of Thrones before they went completely insane. They would advertise their new seasons months in advance. And you're not going to cancel your cable subscription or your subscription to HBO, when you know that that's coming. So you need to, you need to do the same thing for your for your membership, having upcoming content listed somewhere in your dashboard in your library, including it in member newsletters, posting Instagram stories or tiktoks, showing you creating this stuff showing the behind the scenes because remember, again, I think people forget this, your members are looking at your social media too. It's not just for trying to get people who aren't paying you to start paying you, like your members are seeing this. So if you're working on a course, get that Instagram story out, have the thing of house your thing, I really quickly scroll through the slides because we're workshop, like, you know, can't wait to get this out to members next month. Like make sure people always know why they should be here next month and the month after and the month after. And that's particularly important to be sowing those seeds and doing that future pacing during that trial period as well.