Bonus #27 - 7:11:23, 11.30 AM

Ellen Yin22min

Ellen Yin

00:00

Hello friends, it's your host Ellen Yin back for another bonus episode of cubicle to CEO, the podcast where we ask successful entrepreneurs the business questions you can't google. This week on the pod, we were joined by Anita Siek, who revealed how she turned around her failing launch in the final 48 hours. And I gotta say, I am consistently impressed and so grateful for the guests who come on our show and choose to share on a very public platform, not only the lessons from their successes, but also sharing their weakest moments and the honesty and truth in those moments as well.

Ellen Yin

00:45

And I wanted to, of course, stand in solidarity with our incredible guests. And since then, Anita was so willing to be vulnerable about a failing launch that she had and what she felt in real time and how she adjusted. I also wanted to share a story about a time when we had a launch that didn't go as expected and how we were able to, I guess, turn lemons into lemonade, because I want you to know that we're all in that same boat. You know, we all experience launches that in this barometer may look different for everyone, but that in our own eyes are a flop. And none of us are immune to that experience. So I just wanted to share my story, because I think it's important that we talk about stuff like this.

Ellen Yin

01:29

And if you want to join the conversation on this, by the way, I'm sure many of you have been on threads since it blew up last week. If you've been under a rock, and you're like What is threads, it's a Twitter like, app by Instagram, it's super easy to sign on. If you already have an Instagram account, everything is connected, they bring over some of your existing followers. So it's super easy to join in on the conversation. But I've been having so much fun chatting with you guys on threads. And I will say, my sassy sarcastic side definitely comes out on threads in a way that it traditionally hasn't shown up on other social media apps. So if you'd like to have more of the behind the business conversations, and just life honestly conversations, musings funny moments, stories, all the things, please come hang out with me on threads @MissEllenYin. We're also there @CubicletoCEO. So follow us on both accounts. And I want to hear your story too about a time that maybe you had a launch that didn't go according to plan or that in your eyes was a flop and how you approach that situation.

Ellen Yin

02:31

So if you want to join in on the conversation, like I said, I'm going to share one of mine with you today. But I would love to hear yours too. And I think the more that we all get comfortable sharing that, the more we can all learn from each other and feel not so alone in this process of experimentation, which is really what entrepreneurship is right? None of us has the answers to every single question. But we collectively become smarter when we're able to share with each other our learnings.

Ellen Yin

02:57

So here's mine, my story is a launch from last summer, it was our summer cohort of 2022 for Paid to Create, which is a live three day challenge where we help aspiring course creators turn the knowledge that's already in their head into an online course their first online course to be specific that they can pre sell and enroll paying students for before they even create a single lesson. So this is something that we have run nine times. Now, as of this recording, we've done nine live cohorts of Paid to Create. And it's such an incredible challenge. I love this experience, because it's one week of laser focused action taking. And it's incredible to see the 1000s of students that have come through and created their first online course with us in just three days. And we actually have our next one coming up this fall in October, it's going to be I don't want to quote the dates wrong right off the top of my head. But I'm pretty sure it's the last week of October. So we'll wrap before whatever week Halloween is, but that last full week of October is when we plan to have it. So anyways, if that speaks to you, if you're someone who is wanting to create your first online course before the end of 2023. I'll make sure to drop a link where you can sign up for our waitlist below.

Ellen Yin

04:13

But for this particular launch, I actually went back through our Slack communications as a team because I wanted to really show you like at our lowest point like what are the things that I'm actually feeling right. So I actually pulled up a Slack message that I sent to my team. And I'm going to quote it to you exactly this is what I said. I said this was on June 8. I said, "Y'all, I'm pretty worried we only have 19 registration so far. Usually we're at about 60 By day three of OpenCart." So obviously I was pretty worried in that moment. Because you know, usually these challenges we have anywhere between 100 to 150 people sometimes upwards of that sometimes we're closer to 200 but on average, I would say most of our live challenges.

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