important that everyone knows my my lens is coming from that grassroots nonprofit side that small to mid sized nonprofits. So if you're, if you're one of those, you're gonna resonate with this journey, because I'm very much a believer that everything I'm about to say needs to be hyper practical, you need to be able to listen to this and not just feel good, but know the exact steps to take from here. For us, when we started mapping out donor journeys, and you're right, Becky, it can be a very intimidating word like CRM, like oh, my gosh, CRM, this thing. We first listed out me and the team sat down whiteboard, big pad of paper, all the places are moments, we have an interaction with a contact all the places or moments and that's an email, subscribe. That's volunteer sign up. That's an event attendee, you know, the list goes on and on. And we listed all of those out. And then with each of those interactions, we said, Cool, like when Becky signs up to volunteer, what is the right cadence of messaging? And where are we trying to move her when she signs up to volunteer, we're trying to move her to repeat, volunteer and to drive a general gifts at some point. And then we mapped out just with like, very shorthand, like email, one is probably this purpose, educate her about the mission, more email to gratitude and impact of her volunteering. And so we just went from there, like high level, what emails do we think she needs to get or what touchpoints calls, texts, etc, from her volunteer experience to where we want to move her next, which is the repeat ball and the general gift. And we did that for each of our interactions. So this is multiple sessions of planning. And this is all free. By the way, we did not put a penny into this. We just gave our time. Right? So we talked about bootstrapping, like we are we are the Bootstrappers over here, you got to figure it out with not no dollars to do it. And we just did that for each interaction. And then we had all these interactions and then these micro journeys of where we want to take someone and we started to look and said okay, cool, like when Becky's here, we're trying to bring her to point B, but also someone over here, we're trying to bring them to point B, okay, do these overlap? Will they ever cross each other? And what if they do, okay, let's make sure the content is different. So that if Becky falls into multiple, she's still getting an experience that she understands. And that is like the starting place for us.