yeah, I'm in the luminary space right now. So amazing. Oh, you guys,
we're good. Um, it's like, on, like, on one level. I'm like, Well, I'm glad, like, it's summer, but I also can't believe it's booking July. Like it's halfway through. It's wild. It's also,
I handle our data and tech products. So yeah, so I'm on the
back end of the of the team. Very
cool, amazing, amazing, yeah,
hello.
Hi Maggie.
Maggie. Amazing
background, I'm like, gorgeous.
You so much. How are you? Deb, hi Jonathan,
hey man, Maggie,
we're good. We're good.
Let me just ping the rest of my team and see who's jumping on also, hi Shay. I'm sorry I didn't say hi to you either. Hi Maggie, and see I think they're all, hopefully all, yes. Oh, here comes Jackie. Perfect.
Awesome.
There you go. Oh, Hi, Jackie. Hi,
Hi, Jackie. How are you good? How
are you good? Good
to see you.
You as well.
Oh, and there's Annie and Katrina.
How are you Nice to meet you. Nice to meet you,
just to tee this up, to give some some background. So Danielle and I had an opportunity to meet with Deb and Jonathan two weeks ago, I think it was, and they talked us a bit through the crea tool and gave us sort of a demo there. And we've had conversations around how the it could be very helpful from a UK use case perspective for luminary, both on the our sales side, so Deb and Jonathan, just so you're aware, Jacquelyn and Annie are all on the corporate team with me. So we are all working with partners. I think I would talk kind of through how that works. And Shay is on Danielle's data and product team from from that side of the business. Amazing, yes, so maybe I'll just let you both introduce yourselves, if that works, and then I think Danielle is planning to still jump on Shay, unless you've heard otherwise.
Perfect. Awesome. Yeah, thank you for that, Maggie. And thank you ladies, I know this is precious time the middle of the week, so I really do appreciate it. So I'll just jump in with intro. So I am deboshree. I go by Deb. Kate and I met, I want to say two years ago, two and a half years ago, I was a panelist, and Kate was hosting the event with you guys know, Stacy burns through BCG, so, BCG, PR, so Stacy was representing us at the time for PR, and there was an event at Soho House, and we all met, and then we stayed in touch. And over time, I've you've either see me pop into the new every time I visit New York City, I'm in the luminary space. I've come and done a couple of events, and also did the SF accelerate. I did the AI event at SF accelerate and so on. So I am like, I'm a huge fan and believer in, you know what luminary has been about, and I've been following Kate's journey since, you know, the very beginning, so fascinated and excited. So my quick background is, I am a tech nerd. I'm a computer nerd, basically. So I grew up in India. I studied computer science. I came to Carnegie Mellon, graduated, and I started my career as an engineer at Microsoft. And then eventually, 1315, years ish, I was head of product at PayPal. I used to lead. I did many different things, but I used to mainly lead PayPal entire AI, custom Success agent experiences. And then the startup bug caught me. I started coding Korea on the side as a hobby, and one thing led to another. We had, this was more so the consumer facing product. We had several 100 users join us. I was like, whoops. This is, this is more than I can handle alone. So I went out to seek funding, and I went I got backed by Y Combinator, and we are venture backed as well. And here we are. We're building the company. And John came on board recently. John, do you want to introduce yourself? Of
course, nice to meet everyone. Of course, I'm Jonathan. I am Deb's Chief of Staff. I joined about three months ago, but my background is primarily in sales, in consulting. I also built a startup. Got through TechStars last year. It was a B to B HR tech platform. That's where I kind of really cut my chops in the grind space. Joined crea again three months ago, and I'm focusing on everything, essentially on the growth side, so bringing on net new customers, and then also playing customer success, so making sure when they get on the resource, that everything goes smoothly. So we're super excited to chat with you guys today.
Awesome. Thank you. Of
course. Maggie, in the
interest of time, do you think it's really be happy if I do like a quick five minute walk through of what the product
is? To
Daniel Jacquelyn Lukacs, I said, we are always open to make it a dialog. So in a nutshell, you know, Korea basically is when I started building the platform. Kriya is sort of an opportunity platform for you to be able to quickly create really attractive, on brand, trackable content. It's really a full cycle content management and sharing platform. And that's really how we began, and it's taken shape over the over time now. So with that said, like, you know, with AI as a kind of the fabric, our objective is you can really build any kind of asset. You can build pitch decks, proposals, one pagers, any of this stuff, or landing pages and so on. I'll hone in a little bit more in today's conversation about a specific use case that's been more popular in the B to B space. We can talk to that, but know that there is, like, a breadth of opportunity and use cases around it. Okay, awesome. I think I see Danielle on Daniel this will be a bit of a repeat for you, but, like, maybe some new things that we've added since the last two weeks. So good to see you. Sorry
I was late. My notifications didn't come up.
Totally fine. No worries. Amazing. Okay, so, and this is like my mantra, right? Like, marketing is all about, you know, going broad sales is all about going personal, right? So it's all about that. So we try to hone in on, how do we essentially create content that's a little bit more personalized, so you're ultimately boosting buyer engagement, right? So with crea, our objective is we create, effortlessly, try to create on brand, interactive and trackable sales assets in seconds. And the objective you can captivate your prospects and really boost that engagement. And that's really what we try to measure with Korea. Y'all are salespeople, you know this, right? Like when you're pitching someone like us pitching you, you know, you'll say, okay, great. Send me your stuff. I want to review it. I want to run it by Danielle and Shay and others, right? So now these typically take, I mean, anywhere between two weeks to two months, and, like, sometimes larger sales take to, you know, a year and so on. So the objective is, like, you know, we live in a world where buyers have hundreds of options. It's really important to keep them engaged. So what do we do today? We send them emails, PowerPoints, PDF links and videos and so on, and all of it, right? So they're just getting a lot of information, not just from you possibly. Just from you, possibly from other prospects as well. And we talk about, how do we make it such that we can hook them in and, like, take them through your buyer journey? So bottom line being, you know, buyers have hundreds of options. They once they hear your picks, they're going to go to your website. They want to do their own research today, but it's not personalized. There's for example, like, if we were pitching a company, let's say in your space, you are within the B to B, but co working space, obviously you want to see examples that are related to other co working spaces that have built or utilized your your your product and services, right? So it's about making that verticalized, you know, personalized content for them, but on the web. Going to find it, and ultimately you'll see drop offs. People are not engaging. People are not responding, and you're wondering why. So the idea is really concept of having these virtual spaces, right? It's the idea of having, like, a personalized landing page for every bio and then having related assets added to them. So we either call them digital sales rooms, digital microsites, whatever is a cool terminology we're still learning on that, but the idea is it combines various resources to streamline and speed up the entire sales process. So think of it as accumulating valuable sales content, summarizing even your follow ups based on, like, a call transcript and then tracking engagement. And I'll share with you how all of this works. So in a nutshell, these are three main components, having curated buyer learning pages where you can link your pitch decks, link to like, maybe demos, making it interactive with social proof and so on. You can track buyer engagement on every deck, every link, engagement time duration. Where do they spend time on pricing, maybe around you, quickly follow up with them, and things like that. And AI is at the base of personalizing a lot of this. This is valuable, obviously, heavily for the marketing team that's generating some of these templates, but also for the sales folks where you are, let's say personalizing it have, like, a quick, you know, way to essentially personalize this, like maybe the follow up message and things like that. So here's an example, right? So let's say, if you take a curated microsite, takes only minutes to build. It's very easy. So here's just one example that we did for let's say this team called upsquad, and I'll just give you a brief example of it. Upsquad sells into four different verticals. One is schools, one is nonprofits, one is bigger companies and so on. Like, it's more sort of, I think they're like government agencies, especially. So we took the schools vertical, so the marketing team created this asset where it's sort of in their branding and everything, but for the school vertical, right? So the sales team just needs to, you know, hook this up to their HubSpot, swap out the customer's name and logo, but the rest is set up, right? Like their logos are set up and they can upload that the product deck, which could be a standard deck or a personalized deck, a case study that's relevant for this vertical pricing information that, let's say, relevant for this vertical and some more relevant information that you think is helpful, maybe couple of testimonials, things like not too much, but just enough for them to have everything at their fingertips, right? That's the idea. So, yeah, now an example of how you want to personalize this, right? Let's say you have a call transcript, or you just have rough notes, and you want to just send it in a manner that reflects to the customer that it's it's relevant to them. You can just drop that entire those bullet points or whatever in here. It'll generate that follow up, either follow up or like, whatever you want it to be. Let's say it's bullet points and so on, right? It'll personalize that for you. So you can just quickly stick it into the landing page, which makes it easy. You can upload your existing assets. So this is the landing page, right? But then you have existing assets, like your deck, maybe a one pager and so on. You can also upload any of those assets inside here. You can password protect them. You can capture email, all these good things. And then for the entire customer, like space, you can get deep analytics, right? So not just do you get, like, high level analytics on what was visited and how many page views you had, but on every single asset, whether it's the landing page or even like individual, like uploaded assets, you'll get to see section by section, page by page, what was the analytic like? What, where did they spend time on, right? So if you guys have used darksend or something of that capacity, some sort of similar like that, right? So think about this is like the objective is the whole cycle of content management. This could either be used for pre sales, right, like when you're initially engaging the customer, but even all the way into QBRs and on, like, when you think about renewals, right, having the customer in this one workspace is is valuable. So how we work typically, is we kind of map like we try to understand from Maggie and Daniela, kind of what the buyer journey looks like in the B to B space. And we try to map out, you know, what assets are relevant for this journey, right? What, how do you go from, like a relationship based lead to a prospect or an opportunity and so on. So typically, if you're going on the platform on your own, you can start with the template, or we'll work with you to curate a couple of templates so you get familiar with it. Branding is programmed in, so like, literally, once your branding colors are incorporated, every new asset you create automatically picks up that branding. And this is fully in your control, like, but once it's programmed in, it's done. You're never having to mess with fonts and colors and resizing boxes, any of that stuff. And like I said, for the AI, right? Like any new, net new content you want to create, any slide where you want to create just drop in a couple of bullet points. It'll you're never dealing with run on sentences. It'll take the shape and format you wanted to and not just bullet points, even like a grid like this. Let's, you want to define the problem statement, right? You can just, it'll come up with a headline. Sub headline. You want it to come in threes. It'll come in threes, all that good stuff. And again, colors. Once you choose the background, it automatically knows that the foreground needs to be lighter, the power and the boxes need to be, you know, balanced out. It'll take care of it. The AI designer takes care of that. There's other stuff. Like, if you want to build a full page, like, we had someone who uploaded their white paper, and they're like, build a whole deck. For me, it'll do its best. It'll come up with a structure. You can modify the structure. So let's say you want it to turn into, like a sales deck. You want this to be exact summary, but then problem faces, problems, problem statement, solution, blah, blah, blah, drop the entire copy, paste in here. It'll go off and it'll do its best to generate obviously, like I said, you know it's going to do its best effort. But you can go in again at each slide. Just do the same kind of modification. Just add your inputs and update it like I said, you can do password protection. You can capture email like landing page anyone can access, but if they want to access like a resource that you want to capture, you can do that everything is visible and really objective, being that, you know, we're increasing buyer engagement, right? How are these leads engaging with this rich set of content that marketing is placing together how many opportunities are being created ultimately, and what's the impact, like, what is driving and what is influencing the deal, and then ultimately, for marketing, it's also about content, ROI, right? Like, of all the different assets, like, how many of these are actually being adopted? What? What's the conversion rate on these different types of assets? Like, what's helping move the buyer through the funnel? And then efficiency, like, once marketing enables these templates, sales can just duplicate and like, with minimal changes, be able to send the content out. There's more stuff, like building the knowledge bank with your like intelligence company, intelligence,
sorry, yeah, sorry, sorry. So back on the that slide right there where it assesses your content. So if as it's giving you those data points, like the adoption rate, conversion rate and efficiency, is it also giving you any suggestions or anything that could increase those to be higher or to make it more efficient,
we can definitely work on it. I think that's kind of where I think we can start by at least giving you insights, right, like in a snapshot, what, what the what analytics can do. I mean, you guys know this, right? Like, what there's you've created, let's say, like, I have like, 100 pieces of content. I've sent out all these different like pilots and like proposals and stuff. I'll see that ultimately the only thing that people end up spending time on is the pricing section, or they end up spending time on is like this. So maybe bump that up, right? Things like that, like so and I think with your feedback, we'll get to know more. Daniela, I think it'll vary for every organization, but that's I totally understand what you're saying. I answer also what you're saying is, maybe when you're creating that landing page, it can suggest, hey, yeah, that's the next level of AI that will basically be working.
Okay, perfect. Thank
you. Yeah, yeah. I mean, I'll keep this short. So this is kind of just building out the knowledge bank. We are working on integrations with Salesforce, if you are, if you happen to use Salesforce, so, like, it'll literally sync everything into your Salesforce opportunity, and we're going to do exactly the same thing for HubSpot. So if you're doing all of your management through like, let's say there's a new lead, and then going through this whole like deal and all of that, what we're doing is you can associate, let's say you created these five, you know, this landing page, two pitch decks and stuff, even if they're PowerPoint decks like this, all of these are related to this opportunity. You can link it, and then every time anyone visits open, spends time, you will automatically see those updates in HubSpot. Basically, we're doing that first for Salesforce. So you're kind of not even having so a lot of these reports, like you're saying, Daniela will be super valuable, pretty much, to the HubSpot capability than you know, relying exclusively on crea itself. This is kind of our integrations roadmap. We're in agreement with all of these different super valuable tools that I know everybody uses. Collaboration is set up within the team so you can collaborate with one another, you can organize assets and things like that. So that's in a nutshell where we are at. I'll pause if there's any questions
Jackie or Katrina or Annie, just in terms of like the functionality around I wanted you all to see this specifically because of the amount of like replication that we do in like Canva assets and collateral and decks on, you know, Google Slides and and the two pagers and the PDFs and everything that we're creating, I thought there could be some like, very applicable functionality for us on the sales side and what we share. And then, as Deb was saying, like, we can share the microsites for specific partners. We can password protect them if we want to, or just leave them open so they can share with within, like, whoever their stakeholders are, and it's all in one place. We're not worrying about like, uploading PDFs to attach or embedding, you know, like multiple links into documents. It could all be centralized there. So I thought that was just a really interesting way to streamline the way that we do it currently. But would love your thoughts or questions, if you have any,
and jump in. First of all, thank you so much. I can see that because of that and all the decks that we do and how heavy we are in that, that this would be very useful. Two things that I thought were amazing is a I think it would, it would enable us to just increase speed with some of that AI feedback, to be able to enhance the presentation of our decks and make them better, and again, like a really clean and and succinct way to be able to present it to clients and Gather that back end data. What I'm worried about right is the large portion of financial service clients that we have whom, I mean, I can't even share a Google Drive deck with. I can't even get some of them on a zoom. Are we going to be able to to get are they going to be able to access these home pages, and even if they can't, I'm like, Well, maybe then I could still lean on some of the AI capabilities to help create the collateral, download it and still share it the old fashioned way. I would miss out on some of that data, that engagement data on the back end, but I would still be able to get the benefit of the AI assisted asset curation. It. What are your thoughts on that? And am I summarizing that accurately?
I can take that, if that's okay. So I completely hear you, and I think that's that's something that I think I want to be very mindful of and like, actually work towards. So the way I think these I've heard this, even, we were pitching with the healthcare client recently, and they had a similar concern. So one of the things we're doing, you know how like, and you guys know this, right? Like, how it will block certain like URLs, like Google or docs and and so on. Part of what we're looking to do is, when we come on the enterprise account, right? I would recommend luminary have their URL. So it's something like sales.luminary.com or via luminary.com that's the URL. And so there's no Korea URL at all, essentially, because the big value is in the analytics. I don't want us to, like, lose that value, right? So that's one way. And I think we'll have to test this out, to be honest, because that's what we're recommending, that there's a company level team URL, like global so partners.vr.vrw.com, every asset just goes underneath that. So hopefully they're not, they're not going to be blocking every IP, right? They're just don't even be blocking certain commonly used ones. So that's one hope. The other hope, obviously, is that we'll have to be able to provide, like, the download capability, and it will lose some of the, I'll show you some of the value that we were trying to create. Like, there's static content, obviously, right? But then the abilities to, how do you, how do you pack enough content visually so they're like, hooked, and they're not going through seven different slides. We'll lose that, but we can work on what is the best way to do this that said it's still a it's still a good buddy, like, even if you're like, feed it in here, but then dump it into like, a PowerPoint that you want to download and send. That's okay, too. So I'll do one thing. Let me share with you what I tried to do for luminary, and I want to be very respectful of, I think the brand and tone that is true of luminary, because I didn't notice, because I how I got engaged was actually for SF accelerate, Kate sent me her bootcamp deck. And I was like, Kate, like, this is easy. Like, course, I can change this. And I looked into it, I was like, there's words. There's a lot of words in them. So and, like, our whole thing is, like, you know, how do we make it visually easy to consume, right? And then she loved it, which was, I'm so glad. And she used that to present, but now I was looking at this deck, and I'll do my best, because you guys will have to tell me what is the boundary in terms of how verbose you prefer it to be, and that may be like sort of the important thing about the brand, but I'll start with this. Okay,
I think
we are all collectively so excited that you have this deck.
I just shared that with Deb after our lesson. I was like, what can you do with this?
We all have opinions and a lot of words, yeah, information, but a lot of words, yeah, okay, so then you have the full discussion. I tried to keep the words as much as possible, to be honest, that was my objective. So let me start by sharing what I did. I have Kate's account, so I just went into Kate's account to set this up. So the first thing I did was, you go into the AI profile and you can set up the branding. Okay, right now, like in the enterprise account, is where the fonts come in, but at least you can do the default branding. I pulled up the colors from here so you can obviously change this. Okay, I just wanted to, like, give it, get us started, main color content. That's basically an example like this. This is sort of these inner boxes, right? Like you can set those up default scheme, and else introduced a bit of a gradient. We can change the gradient, make it more extreme, completely up to you. So once this is programmed in, that's it. You're set up right now I set up just to get started. I created this idea of like an enablement portal, like a content portal, if you may, where we could house, like all the luminary assets so high, hypothetically, there's a prospecting phase, the diligence phase, onboarding and then on, like, renewals. So what are the assets used at this like, all the way from emails, pitch decks, demo videos and then case studies, pricing, contract, etc. So I was just creating something high level like this, so you could have a place where, let's say all your email templates are housed, oops, it's not showing me onboarding template and so on is housed, right? And so on. So I just got started with that. Now I try to take the deck we have here. I'm going to pull it onto this screen. Okay, so it's a little bit easier to share.
Yeah, just imagine all of our templates for email messages, for the decks, for the follow up emails for the you know, like engagement reports for the two pagers for the catalog, like housed centrally. That would be an amazing start.
Amazing. Okay, so I so like, this is the first slide right above luminary. This is just the front slide about luminary. What I did was, I did this. I plugged this into the AI, and it came up with this, right? And I replace the images, obviously, but it's shrunk down a little bit. I want to be very mindful that, I mean, there's wordsmithing involved, obviously, and like key words, but I let the AI do what it does over here. Then the second one was this slide. I think this is a beautiful slide in itself. I just plugged it into the one we have. So that's another way to demonstrate it. Then what makes luminary unique similar in idea. But I just try to, like, shrink some of this a little bit. Again, I just said the AI do its things. That fed these in. There is a built in icon library which manages colors on its own. So you can already, like, plug those in, and I'll show you how the back end works. Okay, then I went on to I moved some slides around. So this again, I took this whole thing and plugged it in, and it came up with shorter, like, not long bullet points, but shorter bullet points for the whole thing. Essentially, I introduced, like, a leadership team slide. And obviously you can replace this, but then it's dynamic. So you can, like, directly go to your LinkedIn pages, so establish credibility. This, I just pasted directly. Okay, so this was something I gave it a shot. You can basically say Deb, bad idea, but there was this one, the program one, okay? Luminaries, program offering. So this slide, there's multiple ways to do it, right? I thought, how about making it a cool carousel? We can embed some videos, right? So, like, 1234, like in stop images and and you can even have, like, a button in here to make it interactive. See, it's a way to essentially communicate more information quickly. That was one of the ideas I had. Or you can even just do this right, like expert led workshop series. These are all baked in, like, formats and stuff. Is I left as is? I did feed it through the AI, but I kept the length so that it kind of stays similar. This is a plug and paste. This was another one that I decided to keep it as is. This was a copy paste from the deck. But then I tried a couple of ideas. One was, how about we make it like a cute grid with just like highlights, like that? Or we could even maybe make this into like a, you know, something where you have like details on the inside, right? So this is like a carousel of, like multiple things that luminary does. Yeah, I think it's just a nutshell, things like that. I try to work with it, and then, like at the end, like, have a personalized place where they can book a demo, or something like that. So that was just like a starting point where to share with you. There's some other examples I can share of other companies. These guys are actually hosting their accelerator and thinking about the bootcamp that you guys have. She built this landing page in like 30 minutes. There's a PR company quickly links their stuff, but because they have a boot camp of, like, multiple, like, weekly sessions, she wanted to use something like this, where you can essentially highlight the accelerator and and then VIP dinner in New York, things like that. So it's just examples, FAQs, blah, blah, blah, just an example of, like, the different things. So I'm going to pause and see if there's any anything I can do to help, and I can go into the platform, obviously, and show you how the nitty gritties
work. Oh, sorry, Jackie. Go ahead. Mine is when you shop
that event list, though. Could you link to, like a registration page? You can
link to anything. So let me show you how the back end works. Okay, think that'll help a little bit. Let me go to the back end, actually. Let me show you your back end, the one with, I'd
love to see how the integration works with moving everything into this platform.
Okay, so this is the deck, right now. It's like building blocks. It's like Lego, right? So I hid this. I didn't I was experimenting with couple of different things. So it's like this. You can plug in your FAQs, you can plug in, let's say, testimonials, right? And then you can just go in and edit. It's super easy. You're not having to do very much in here, right? It pretty much takes the shape. Everything is pre built for you. I'm going to just delete this now, for example, I'll give you. Let's do this actually. Hold on. Now over here, let's say I want to link. I'm just going to put an example here where I'm going to copy paste that whole luminary about luminary deck one slider here. Let me do this. So let's say I copy and paste the entire like video. The luminaries are global. Thing about luminary, it's going to go it takes a little bit of time, a few seconds, and it'll generate what it thinks is a good idea. And you can replace the image and everything, okay, there's also AI ask further inside here, if you want to modify, you can change the background. You can make it bigger and like edit over here. You can drop images within this space as well, just by dropping an image. Now on this end, let's say I wanted to drop a different picture. Okay, you can add social media links right in here, so
and it'll, it'll essentially automatically pick up that link. You can drop a LinkedIn and so on. And now, ultimately, for you to be able to move this, you can swap this out with a video if you'd like just drop a video link in here. You can also move this up and down. You can move it below, right? So if you want this whole thing to go down, you can just move things around. Essentially, I'm gonna You, you, it's very easy to use. You'll just get the hang of it. It's pretty simple. I'm gonna hide all of this for now. And now. The idea is where you can link a button, it's just a link. So if you have a Shopify link, or a cart, Link, Stripe, Link, that's all that is. So that's pretty much all you have to do, and it'll just go to that link. Quick question,
is it possible to ask to change that description? How do you do that? Like to AI to adjust the description.
100% you can description, meaning this part, yeah, yeah, yeah, totally this. This one is you want to, like, you could, basically, it'll edit whatever you ask it to, right? So, like now it's come up with this version of it. You can again, add more text over here, and it'll generate, it'll regenerate more stuff. Oh, this is different. Let me show you another example, right? Let's say I'm trying to generate, oops, I'm trying to generate a grid. Let's try a grid. Okay, I can drop just like a blurb and say key value proposition. This is like a prompt, right? Like, the more descriptive the prompt, the better it is, and it'll go off and expert programming never this thing it's going to come up with its own version of it. So, and it's like, it'll be, it'll be this length. It won't be run on, if you want longer ones, then you can, like, use a different format. So that's the idea. And then you can just swap these images out as you see fit. There's image, there's video, and there's, like, a full icon library as well. So you can just, like, search for a whole bunch of icons and things of that. So pretty easy to use. Ray, is
any restrictions of how many people can use one link?
No, no, no. It's for the world to use. You can control. Let me like it's basically a link. So if you want to, is a question more around, do you want to restrict it? Is that what the question is?
No, no. We are just thinking about different possibilities how to use it. So, for example, we have our just an idea, we have our content library with lot of videos, okay for our members. So for example, I know 1000s of members. How many data can this store? If we would, if they would like to add like, I don't know, 1000 videos.
So you will be adding links to the videos. We don't house the native videos. If they're Vimeo videos. That way you're not, you know, kind of duplicating, right? So that way you're not worried about, let me give you an example. Okay, so this is this one company that we're working with. They're like a chip company, but they have crazy amount of, like a hyper organizer marketing team. They have a lot of resources so and they have it down by like, solution, vertical, resource type, menus, brochures, presentations, blah, blah, blah. And then they have like an entire, like Vimeo library of like their stuff, right? So we're working with them, and they were like, Deb, can you help us curate something just for the industrial vertical, but it has all of the different things that you know, we've built. So for Cy time, this is what we've created. And actually, I'll start with the enablement portals. I
So yeah, so their enablement was, for each vertical, they wanted to have these curated pages that the marketing team creates, and then sales can just like, duplicate it if they need to. So for this vertical, this is just the personalization aspect of it, but this is the main part right like their performance, and then link to like the deck app, brief and so on. But then specific video for this list of more curated videos that are, you know, unique to that engagement or like what that buyer would be interested in, even use cases that you can just link out to. There's more assets in there more videos, you know, like different ways to curate this, more stuff to download, and then so on, obviously. So
hope that helps. Yeah, yeah, that helps. Thank you.
What else can I help?
Danielle or Shay? Do you have any, like, non sales related questions on on your side? I mean, it's still sales, it's just individual membership rather than corporate membership. So different, different use case, right?
Go ahead, shake.
Just gonna say I'm curious how it connects to HubSpot. Like, what is the data that it collects? Okay,
so there's two integrations with HubSpot. I'll show you the first one, which is live, and the second one, which is coming after we finish just the Salesforce thing, because we're just learning from the Salesforce integration. So you know how, like, HubSpot has that whole, like, tracking, pixel tracking code. So that is basically where we would begin. So the first thing you would do is go in integrations and, like, the admin would do this, essentially for everybody in the company. You would just go copy, paste that tracking code. Okay, so and then you have the ability, because, you know you'll you'll make many types of assets by default in the Oh, I forgot to show you guys the shared experience. But over here, you can say track on HubSpot. And if it's like your own test drive this thing, then you don't want to be captioned that. You can turn it off. That's one. But the second thing that's going to come is actually that associate this with the HubSpot deal, and then like, those types of analytics will start to show up as well. Yeah,
right. So we could attach all of that that we've sent to our like pipeline,
yeah, yeah. And one thing that I want to do I was talking to the team now on is like, you know, like, how there's like folders right now, I want to transform these into actually, like customer spaces, like, almost like project spaces, so it won't just be this, like, you'll have like analytics just at this customer's level also, so you can see everything about that customer, like everything, not just like individual assets. So stuff of that that's going to come out within, like the next week ish, so anyway, sorry, stop and from an
individual membership side, what I see is important is, you know, each of our members are coming to us for a different reason. So why are they coming? And if we understand that, then we can share almost like a, well, a deck with them that addresses those so in our email drip campaigns, we can incorporate the specific deck that helps them realize that luminary is the vehicle that will help them achieve what they want. So for us on the membership side, that
is super exciting, right? You could have a different like, one for each persona, basically, right, like, whatever, yeah, yeah, that would be cool. And yeah. And for us, it would just be more plug and play around like, which components we're adding into each proposal, right for our prospects or existing partners,
yeah, because we are, we are still customizing quite a lot, every proposal after like now. So I'm just thinking, you know what we can optimize? Yeah,
I'm curious, like, I'm noticing this AI note taker, which is interesting feature. I know that that is, you know that there are companies that that is all they do. But is that, you know, the same way we can like Link HubSpot? Is there a way for us to like, hook up our zoom and is this a part of the platform at all that we can kind of, Okay? I think it was like, worth an ass. Like, if you really want to just take over and automate all aspects of my job
and send it out and just like that, put it
in a folder. All right,
let's make that happen
down the line. I have no doubt that,
gosh, no, we want there's always, I feel like the human in the loop is where the magic is. So for us,
it's just, it's, you know, it's slowing down by sort of reinventing the wheel, often with editing, with creating new like versions off of templates and then and just having the AI component, honestly, to consolidate and focus on the like pertinent parts and make it more visually appealing also just keeps us the human elephant element from slowing it down even further.
Yeah, yeah, awesome. Well, I'm glad. I'm glad. What's a good next. I want to be respectful of time folks like, what's a good next step?
I think we will regroup internally. I know Danielle is going to relay and Shay, we'll go back to brandy from the marketing team as well. And then we can happily follow up. We'll resync with Kate again, and then we can follow up with you, sort of on next steps, and maybe doing like, doing like a a test trial, I think is what we like, prospectively talked about, um, so, so let us. Let us just close the loop internally, and then we can, we can get back to you from from that side, if that works, and make
sure mute, sorry, do you and if you sent it already, I apologize. Do you have a link you could share with us that I could share with brandy from marketing so she can just kind of see an example. I mean, I can explain it, but if you have a link to share, that would be awesome. I will
actually share a link. I'll also share these, these notes, if she there may be screenshots and stuff in it that may be helpful. And yes, so the actual like, So Kate, she's actually able to even log in to Kate. I mean, if Kate is willing to log in and see it, everything is set up in Kate's space, by the way. So her business bootcamp deck is here, but this is the main link,
or rather, I was able to get in to see that just by clicking on the link that you had shared with the like at a glance deck,
you were able to, yeah, okay, great, yeah. So this is just the enablement portal with just the templates to get started, but the first one will take you into the deck. Basically, I went and modified a bunch of things. So I'll go delete that stuff. So if I may recommend, so how we are working together would be, it would be awesome if we could think of like doing like a pilot, and maybe put like, if there's something that's upcoming that we could directly use this for. And like, either it's an event or it's a conference or or a pitch, it would be awesome if we could actually directly try it with that as a milestone, and that way we have some measurable like, before and afters, and I can put a small pilot plan together in accordance, if that's okay, yeah,
we could definitely do that maybe, maybe around, like the September Summit, or something like that, when we put together, like a sponsorship deck that we're going to talk to partners for, for just for example, something like, something like
a great that's a great example. And I think the work would start now right for the sponsorship asks and so on, perfect timing. And we could use like a 30 day, maybe, like a pilot so we can test it out and get some before Afters awesome on my end, to create like a small pilot plan so that my team is available to, you know, set up and everything and and we can get going. Should we put, like, a things? Should we put something on the calendar for end of this week for us to sync?
Yes, I Yes. Why don't? Probably, we don't. Probably don't need everybody on here for that. But, but why don't we plan for Friday morning, maybe just Danielle and I? Danielle, if you're available and it's not too early your time?
Yeah, that, yeah, just let me know I am pretty open on Friday. So,
yeah, we can do, do we want to do three hours earlier, like 9am Pacific, or, or we can do even 8am Pacific.
If, if 8am Pacific works for Danielle. Danielle, what time is it for? Are you two or three right now? Three
hours behind you, so I can do eight or
nine or nine? Yeah, whatever is convenient for you,
either Pacific would be better for me if we could do that. Awesome.
Perfect, amazing,
yep, sending it out now.
Okay, thank you. Ladies. Really appreciate it. Thank you all so much.
Thank you. Thank you. Thank you. Have a nice day. Everybody.
