being abused as children? I'm sure we didn't have nurturing parents. I don't know. I mean, there's this opens up a wider conversation is, is the way the way that commercialism is portrayed in the media. You know, my my mind goes back to one of my favorite shows that we always love to watch around Christmas time. It's a It's a Wonderful Life. Do you guys watch that in the UK? I've don't think has Jimmy Stewart in it? Yeah, it's like, it's like, it's like, it's like a classic every December. It's an old movie. I think it was made in the woods. I mean, look it up. It's a Wonderful Life. Jimmy Stewart, great, great, fantastic movie Black and White. James Stewart, wonderful life. 1946, right. And in the movie, there's a character and I just bring this up, because it's a great example of how wealthy people are personified or portrayed in the media, right in our cultural conditioning, basically. But there's this gentleman, I think his name is Mr. Potter, and he's the wealthy. He's like the wealthy banker that lives in this small town. Okay. And what he's doing is basically using an economic collapse to seize all of the homes of all the working class people in this little town in which the movie takes place. And they just in the movie, he's portrayed, like, the rich man is portrayed as this, this horrible, greedy, curmudgeonly man that is just hates life. And, and he's angry at everyone, and just cares about money. And he's all about the almighty dollar. Right. And then there's the protagonist, the the Jimmy Stewart's character, who is this, you know, guy that basically discovers that the value of relationships are what matter, and it's not about the money, and he becomes this benevolent person that that actually gives some of his own personal funds to kind of save the people's homes and risks his own personal bank to, to make to let the townspeople keep their properties, etc, right. And he starts up a loan fund, to let people with limited income, be able to start their own their own businesses, so so we can see this time and time again, in the media that you asked, Where does it come from? I don't know. But what I do know is that when we look at the way that wealth is portrayed in the media, oftentimes there's a focus on exploitation. There's a focus on how the wealthy people have exploited, how they have robbed, they have destroyed the environment, like we see corporations all the time, that justifiably have done this have, you know, not been good environmental stewards polluted the environment for the sake of money? So I have a suspicion that part of it comes from that part of it comes from the negative stigma that, you know, as human beings, we can make sacrifices in the name of making more money. Right, we can prioritize money over relationships. But is this is this always the hard and fast rule and this is the narrative that we should cling to, as architectural professionals? You know, I have I have a good friend of mine that lives in, in a housing development, where the least expensive home is 10 million, the most expensive home was $100 million. It's right on the beachfront in Southern California. And I mean, 100 million dollars for home. That's, that's, that's a lot. But he said he's, you know, what's interesting is like, people, people generally think that the overwhelmingly the extremely rich people are just not nice people, you know, we think of like these people on these reality TV shows who are who are corrupt, who are there, they're miserable, you know, they, the way they've gotten to the top is that they've, they've gotten there through pure competition, they've cut throats, they've stabbed people in the back, etc, etc, etc. And he said, actually, you know, I know these people and you know, a lot of them are very, they have they have their good Even people don't even know about the charitable contributions they're making. They built wonderful companies. They're actually very wonderful people. And he said, yeah, there's some rotten apples as well. There's definitely some people that are just, they're just mean spirited, and they're just out there to make money and slash, slash and burn and cut throats and steal their way to the top is that yeah, there's definitely those people as well. Right. But when we look at the way that industry and capitalism and and the flow of money has impacted our modern world, Amazon, the ability that I can go now and I can order something within one or two days, it reaches my doorstep, Costco I can go and at a reasonable cost I can provide for my family and get practically anything that I want to eat or anything I want to consume. Restaurants, franchises, all of this, right. Although as architects we like to look at, we'd like to point the finger at globalization and all the negative side effects of these things. It's a very one sided conversation. So where does it come out? Of? I don't know, right? Is it possible that it comes out of the feeling of moral superiority, that if we, if we're not making money, if we askew money, if we become the martyrs, that we actually feel better about ourselves?