So yeah, Hugh o Flanagan is my name board. And Bren in Dublin, have lived in a whole bunch of different places. Spent a lot of my time in in the UK, spent a lot of my time in Dublin. I've lived in the US for a time as well. Software founder, I had built a business before, which we had exited back in 2021 that business basically built an AI voice solution for blue collar workers. So the concept of that was people that worked in hotels and healthcare and manufacturing, they worked on their feet, their eyes and hands are super busy. They didn't have any technology. And so we, we built a product to try give them the benefits of technology that you and I have at the desk, but when they're on their feet, the voice thing didn't really work. A lot of the news reports, actually, when we sold didn't really pick up on this, but, but the voice solution didn't work because it was 2017 2018 voice technology was, and still is, pretty terrible. But what we had built was kind of an engine that understood everything that every person on a large team had to do at a given point. So we replaced kind of paper checklists, paper assignments. So some kind of you know, our marquee client was Mandarin Oriental Hotel Group. So they used us across all of their properties. They had 35 properties around the world for their like housekeeping teams, their maintenance teams, that sort of stuff. We exited that business 2021. Got stuck into a whole pile of lockup periods and non competes. But I'm free as of a couple of months ago to do my next thing, which is exciting and where we're trying to go now is really born out of a pain and just a struggle that we had in building our last business, which is, you know, more and more data that exists now in organizations is unstructured, and more and more of that unstructured data is conversational, and a lot of it is stuff that your customers and prospects are telling you. It's feedback on your product, it's feedback on your service, feedback on add ons, just whole bunch of different stuff, and typically it just comes in from, you know, 1015, different sorts of of places, and it's near impossible to keep on top of it all. We have BI tools, and I'm sure you guys use some of these. We have BI tools for reporting unstructured data, but we've got nothing for unstructured data, and so it's just really difficult to keep on top of it all. So that's kind of where, where we're going to give you a little bit of context. And I've kind of wanted to deep dive a little bit on some of your experiences and the problems. I don't, I don't usually speak to people with as as impressive as careers, so I'm going to make the