Yeah, right. For me, this brings to mind the idea of reverse engineered production, which is a framework and tool we use here in Business of Architecture and smart practice and and the parts and pieces of this are because here's the thing, a lot of times in business, what we've noticed is. Uh, emotions are definitely generally not addressed or the left out of the equation. They're not really dealt with powerfully, right? So if you ever go to a powerful leadership training, or you have a mentor who's a really great leader, you'll find that there's always an emotional component that's addressed. Because we as human beings, let's face it, we're not just we're not just rational robots, and so reverse engineered production looks like this. We talk about being real, being raw, being relevant, and then focusing that on the results. So, as Ryan mentioned, this idea of being able to identify what stories our emotions are telling us. In other words, what, what is the what is the message that this emotion, that I can get from this emotion based upon how my practice is practice is working or not working, and then how can I use that message to then course correct and bring me more what I want be a better leader, so we can't leave out emotions when we're having the and this is why difficult conversations is so powerful, because it deal The reason they're difficult because there's emotions involved. Yeah, so the last principle here, which kind of goes over into the path, is to seek help and and get community right? I don't know how it is in the UK, Ryan, but I know that here in the US, what I've experienced is there's a lot of cultural shame around seeking out. For instance, a marriage therapist in some circles, right? Not everyone. I guess the more enlightened people, they see no shame around it. But what I do find is like, I have friends who've and even you know myself, passively, kind of resisted going to therapy for the longest time. And if you tell someone, hey, we're in therapy, the kind of the assumption is, oh my goodness, your marriage isn't working, you know. And so as powerful people who are seeking the best in leadership. For our businesses, it's mandatory that we shift this frame. This will keep us stuck, this kind of mindset that getting seeking help is a bad thing, like this is the sure fire way to be stuck on the hamster wheel again and again and again and again, to never have anything change in your life, to always be waking up like it's the same day over and over, dealing with the same fires, the same challenges, the same overwhelms, the same patterns that never change, reaching out and getting professional just getting professionals to help, mentors, coaches, communities that you can tap into, where you're not alone, where you're not suffering the the aloneness of being you know, the only one in your in your in your friendship circle that knows what it's like to be married and run a business. This is one thing that people when they come into come into smart practice, they get access to, of course, the network of other firm owners and, like, it's like a breath of fresh air. Oh, oh, my goodness, I wow, there's other people experiencing this as well. You mean,