Bonus #42

Ellen Yin18min

Ellen Yin

00:06

Hey, welcome back to Cubicle to CEO, the podcast where we ask successful founders, the business questions you can't google. I'm your host, Ellen Yin. And if you are tuning into this right now, but you have not yet listened to our interview case study with Kirsten Roldan, that dropped on Monday, pause this episode right now scroll below to the show notes, click on that link and give that a listen first, because that kind of sets up the entire context for this bonus episode.

Ellen Yin

00:33

So if you did listen, then you know that during my interview with Kirsten, I, you know, was very impressed with her strong conviction that millionaires write emails and how she's not afraid to email her list up to 10 times a day. Now, that's much higher of a volume than I have ever personally tried with our list. But at the time of the recording, we were right in the middle of our launch for paid to create, we were enrolling our 10th cohort. And I thought, You know what, why not give this concept a test in real time, so that I could report back to you guys, what it actually looks like to email your list more frequently than you are used to.

Ellen Yin

01:13

So like I said, I didn't opt for the extreme of 10 emails a day. But I did increase our frequency from what would normally be one email a day, up to three emails a day during the last 48 hours. So our closed cart was, I mean, technically, we didn't take down the buy buttons until Monday. But Saturday and Sunday, were our last full days of the launch. So that was just this past weekend. This is a very recent launch.

Ellen Yin

01:42

This was our biggest cohort ever. So we enrolled 441 participants total, which is more than double what our largest cohort prior to this was, was this all due to the last two days and the increase in emails? I personally don't think so there are some other factors at play that resulted in such an amazing outcome. But the two days that we did send increased frequency of emails, there was a positive outcome. And I'm going to share what that looks like with you here.

Ellen Yin

02:16

So like I said, we're talking about Saturday and Sunday, October 21st, and October 22nd. So on October 21, a Saturday, I decided to send three emails that day, the first one went out at 12:53pm. The second one went out at 4:16pm. And the third one went out at 9:09pm. Now I know some of you listening who are detail oriented are probably going to wonder, is there a specific reason you chose these times? Especially with the odd numbers, like why 9:09pm instead of 9pm? Exact right? I actually did not purposely choose these random times. What I believe happened is, oh, actually, I think that might have been Sunday.

Ellen Yin

02:58

So on Saturday, I knew I wanted to send an email, kind of like early afternoon, then late afternoon, and then you know, later towards the end of the day at nighttime. And you know, with email deliverability, sometimes you'll schedule an email to go out at say, nine o'clock. But not everybody receives the email exactly at nine o'clock, right, because of the deliverability. Some people get it in their inbox, and I know ones, some people at 9:02, 9:05. So it's as close as possible to that time, but it's not going to be exact. So that's why I think that these numbers seem a little arbitrary. But there was no strategic thought process behind this. So I'm just going to clarify that for you upfront. In case you were wondering.

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