You're listening to Cubicle to CEO episode 254. The media tends to portray women as overspenders who are bad with money, causing Kickstart Accounting founder Danielle Hayden to notice that many of our new clients would come in asking, Where can I cut back? But Danielle, who runs a seven figure, bookkeeping and accounting agency challenges that narrative by examining where women are actually under spending in their businesses in a way that is prohibitive to reaching their goals. In this case study we dissect how Danielle is spending $113,223 on outsourced services for her business this year to drive growth and why she has no desire to bring these roles in house will itemize every outsourced service, how much return she gets on these investments and the process she uses to discern which roles should be hired in house versus outsourced to an expert.