Hello, I'm Ellen Wartella and welcome to this episode of the Architects of Communication Scholarship podcast series, a production of the ICA Podcast Network. Today, our architect is Ronald Rice. Ronald Rice is the Arthur N. Rupe Chair of the Social Effects of Mass Communication at UC Santa Barbara. He has published over 200 journal publications and book chapters and 14 books. His research focuses on public communication campaigns, communication science, methodology, organizational and management theory, information systems, information science and bibliometrics, computer-mediated communication systems, and social networks. He served as the president of the International Communication Association from 2006 to 2007 and is a Fellow of the International Communication Association. Today, Ron Rice is in conversation with Abel Gustafson, assistant professor at the University of Cincinnati and co-founder of XandY Analytics. Ron advised Abel’s dissertation at UCSB, and they continue to be collaborators and friends.