So I thought about that, and I actually came up with three. I'll be succinct. So the first–and this is not actually my area–but with the rise of artificial intelligence algorithms and digital assistants, a really interesting question is, so really, what is communication? Because now we're interacting, and we're “communicating” with these devices, and they are doing things and they are even shaping us, is that communication? Like, we tend to think of communications primarily human, although we know animals communicate, and insects communicate in many, many, many ways. So does it matter that it's a machine? Is that still communication? Animals interact. Do they know what the meaning of that is? Or is this just all chemicals? Many animals are highly social, and they have culture, so they must know what meaning is. So I think that's a really interesting question. I know people are struggling with that. Related to that is what's gonna happen as we rely more and more on programmed algorithmic, unpredictable–that's because it's a neural network learning system–devices and computer and software. That one whole area is very powerful and fascinating. It's not my area, but when we were studying and studying computer mediated communication, people said the same thing. Another one that I have been working in is what's the long-term effects of mobile phones, especially social media. When most technologies come out, there's all these positive utopian visions and also all these negative dystopian visions, always. And they're pretty much the same. There's a great book by Joli Jensen called Redeeming Modernity, and she looked at four communication media innovations and showed that the basic thematic responses of people were the same for all of them, even though they were highly different at different times. We have these underlying notions, fears, and concerns. I mean, all our students are completely tethered to the devices. Many of them are highly aware that, yes, they need them, and they like them. But also they really hate them, and they're addicted. They're aware of both things, and there's nothing they can do about it. That's really problematic. So for me, it's all about choice, awareness, and consciousness. So then the third question is: are these negative things we now see (misinformation, hate speech, trolling, and misogyny) primarily developed because of some features of these technologies? And before we didn't experience a lot of them because people weren't really doing those things.? Or by making the threshold of interacting so low, that anybody can do it, now, what we're seeing is the true nature of humanity? That's a really fundamental question. And if you look back through history, you pretty much have to go with the second interpretation.