EP 244 - Q1 2024 Review

Ellen Yin34min

Ellen Yin

00:00

You're listening to Cubicle to CEO, Episode 244. Hey, friends, welcome back to the show. I'm your host, Ellen Yin. And today is another solo episode, I'm excited to take you behind the business with me as we review and recap the last 90 days in my company.

Ellen Yin

00:17

We're going to be covering the highlights things I've learned and taken away from this last quarter. But I wanted to quickly preface this episode by saying, if you are a longtime listener of our show, then you are probably used to hearing our quarterly income reports. Basically, every 90 days, we would come on the podcast and share with you exactly what our business earned, spent and profited in the last 90 days. And I wanted to let you know that we still plan to release an income report this year, it's just going to be on a yearly cadence.

Ellen Yin

00:50

So a summation of the entire year of 2024, at the end of this year, instead of every quarter. The reason we're doing that is well, a number of things we've been sharing our income reports now for five years on a quarterly basis. And that's a huge lift on our end. And it's very important to us to create financially transparent content and to lead the way with that. And we are very proud of the advocacy work we've done over the last five years to contribute to that mission in that endeavor. So, if you haven't listened to all of our past income reports before, I highly recommend you check out the playlist that we've curated for you in the show notes, or you can just type in your browser, ellenyin.com/incomereports. And you'll be able to catch up on all of the past income reports on our podcast.

Ellen Yin

01:37

But this year, we felt like you know, as our business matures, we want to be able to zoom out and look beyond just 90 days to 90 days when it comes to our financial decisions. So I wanted to experiment this year with actually waiting until the end of the year to share all of the numbers and details on the financial metrics side. However, that said, I still wanted to be able to check in with you every 90 days every quarter and share what's working in our business and what we've learned and what we're celebrating. So that's kind of what these quarterly reviews are going to look like for this year. And who knows maybe in 2025, we change our mind and decide to go back to quarterly income reports. But I wanted to let all of you loyal listeners know what to expect for this year in terms of these types of episodes. Alright, let's get into it.

Ellen Yin

02:27

Welcome to Cubicle to CEO, the podcast where we ask successful founders and CEOs the business questions you can't google. I'm your host, Ellen Yin. Every Monday go behind the business and a case study style interview with the leading entrepreneur who shares one specific growth strategy they've tested in their own business, exactly how they implemented it, and what the results and revenue were. You'll also hear financially transparent insights from my own journey bootstrapping our media company from a $300 freelance project into millions in revenue.

Ellen Yin

03:09

Before I get into the highlights of our quarter one this year, I just wanted to give a quick shout out to the guys at Goonsville clothing. So the cofounders Petros and Carlos I met at CU Denver when I went there to do a live podcast recording for their undergraduate entrepreneurship, and business students at the Jake jabs Center for Entrepreneurship. We actually did publish that Q&A as a bonus episode on our podcast bonus episode number 53. So if you haven't yet listened to that one, we'll make sure again to link that below in the show notes. Or if you're watching on YouTube in the YouTube description.

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