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Hey, I'm Jon.
And I'm Becky.
And this is the We Are For Good podcast.
Nonprofits are faced with more challenges to accomplish their missions and the growing pressure to do more, raise more and be more for the causes that improve our world.
We're here to learn with you from some of the best in the industry, bringing the most innovative ideas, inspirational stories, all to create an impact uprising.
So welcome to the good community. We're nonprofit professionals, philanthropists, world changers and rabid fans who are striving to bring a little more goodness into the world.
So let's get started.
And I'm Becky. And I'm Jon. And I'm Dana. This is not your traditional intro. And my name is Dana Snyder. Welcome to the We Are For Good podcast.
Total switcheroo moment love it.
If this is a voice that you do not recognize it's so nice to be with all of you. And I get to actually introduce Becky and John to their very own show because drumroll y'all, listeners, this is episode 400.
What in the heck.
Can you believe? That's so much talking? Oh my gosh,
I'm super excited. Listener they have no idea how I have structured my questions today of asking them all the ins and the outs. And if you don't know me and like why the heck is this person they know running the show. I got to meet virtually as we all did, the lovely John and Becky back in 2020. through Instagram, we became Instagram fast friends. I was very lucky to be I think it was still less than in the 100th episode. I want to say it was like in the 50s or 60s. Maybe?
We're gonna check our notes and get back to you. Yes, for sure.
It was still the early days of the show. And I have my own podcast with Miss admissions to movements and my jam check it out. Thanks. Thanks is talking all things digital marketing, with nonprofits, social ads, monthly giving programs, marketing, all the things. And then we became fast friends fell in love with each other, and have just been best friends ever since. And Julie shout out to Julia to rocking behind the scenes. She's moved to New York City, which is my love big city. I used to live there and rock my career and so very proud of everything that she's doing too. So shout out so much happens behind the scenes and making a podcast. So Julie, you're a rock star.
Oh my gosh.
I have to give her a shout out to that 400 episode. That's a lot of producing.
It is a whole lot of producing.
So much producing. But it means the time that you're here. I mean, cuz you came on once. But let's be clear, you're like a multiple peat guest you've taught in pro Dana Snyder has been with us. I call her Dana visionary Snyder, because every time we talk to her, I'm like my mind is blown up just kind of what you're dreaming up next. So it's a huge honor.
Aw thanks.
And I have to say I learned so much from you. It's not just like we're good friends. And we like to hang it's that I love listening to your podcast, we learned so much about what to do with this company, through your podcast. And so that reciprocity of friendship and expertise and love, all of it just converges in a great way. So you're the perfect host.
Today, how I wanted to kind of talk about today and the nature of what I usually do on my show is taking people behind the feed is what I say, of digital marketing campaigns. And so I wanted to take people behind the podcast, and I broke it up into three segments, because therefore you know, I have to be organized. Of course you do. And so they are going to be talking about the beginning. I am calling then the WT middle. Got all this happening. And then the beautiful vision of looking ahead. So that's kind of how I want to tackle it. And I think what's important to just like literally kickstart with is why did you all start podcast? Like who? Who came up with the idea?
I mean, I guess technically that was me. Yeah. So you know, we Becky and I knew we were going to do something together after spending our careers and nonprofit and so we thought it was going to be a consultancy kind of gig and we were talking about that for a while but we realized consulting back in the OG prepended but it was always traveling. Right? It was always like signing yourself up to go to different organizations in person. Yes. And there was this definitive day at City bytes here in Oklahoma City. It's like the 80s decor sandwich shop, right? We're sitting there, and we're like, why the heck are we signing up with all of our kids that are these young ages? Where are we signing up for a new job that's gonna like, take us away from what we love most in this life, you know? And that conversation like shook me pretty hard. And I went back to the drawing board and I'm like, Okay, I know the heart of what we want to do. But how we're going to deliver, it's got to be radically different. And, you know, I had binged upon podcast to learn anything I know about entrepreneurship. And I was really struck by specifically EO fire entrepreneurs on fire by John Lee Dumas and I follow a lot of different people. But he had this disruptive idea. He was like this commercial real estate agent, who was doing his commute kind of just like, not living his life. And he's like, and I wish there was a show that just talked to cool entrepreneurs doing their thing. And he's like, I don't know how to podcast but I'm going to start one and I'm gonna do it every single day of the week. And like he was not qualified, he just showed up and I was like, This is it. I was like, there is a space because nonprofits so interesting and complex and Becky never geeks for it, you know, in a lot of ways and just also love the uplift and like we could totally do this we've produced galas we could produce a podcast like we could produce a narrative arc you know on the show.
Becky, what if he had said we're gonna do five episodes a week?
He 100% said we're doing five episodes a week.
That was the plan.
And if I could have a noise for my eye roll my hard pass I would. You have to understand listener that like there is at least once a month that Julie and I like do the Family Feud buzzer on John about five days a week because we cannot anymore. But it is a lot but I but I also like when I give John props because I just John, I think it's so ironic you call Dana Dana visionary Snyder, which she is because I'm like your Jon visionary McCoy, like John does not see the world, you know, for what it is, but really, for what it could be. And he just has this designer brain that he applies to business structures. And, and it is the entire reason that We Are For Good exists.
So that idea that spark happened, when do you remember?
Yeah, it would have been like fall of 2019. We got real clarity. I mean, we talked about jumping to do something for a while before and I'd cultivated Becky over a couple of years. I mean, to be like, let's do let's jump and do something.
And then August 14 2020. Trailer drops.
Can we talk about the first trailer?
I love that you know the day when the first trailer dropped. I couldn't have told you that.
We had an original trailer that will never see the light of day.
Oh my gosh.
Listen, it was the worst.
I hope Julie deleted it.
It was embarrassing.
it was was the worst.
So we sat down to like record a trailer Dana. And we just started talking and it got very like heady and kind of like moapy, extremely boring. 50 minutes later, we stopped. And we're like, this feels weird weird, it's a 50 minute trailer. And we literally sent it to some close friends here. And in the most politically correct way. They're like, Yeah, this is not good.
Jon and Becky. And so we did a 60 second trailer, it was much better.
Much better. How did you? Do you remember, like, on August 14, when the 60 second version? When do you remember? What were your first thoughts? Like, what were your initial expectations?
Yeah, I mean, you know how we are Dana, and we teach this all the time on the podcast. But you know, we have this framework that we apply to everything that's we call the impact arc. And it's not looking at things in the singular moment, it's looking at them in a very forecasted way that warms, looking at them in the moment and then taking the moment after and just taking a very long runway. And so we had done a lot of warming and this this is something I would recommend to anybody who's trying to start anything is we went to people we loved and and I say that in a huge way. I you know, teachers, Facebook friends, old college, you know, buddies, people who used to work with, you know, my Sunday School teacher from fifth grade, and we were like, and we literally on a one on one basis, either emailed or DM them and said we have the stream and we're gonna launch it and so we did a week's worth of this is coming and when it hits, here's three ways you can help us you know, you can share you can tag somebody you can like it or whatever the three things were and so like we were very ready for it, but we had no idea if that concept would even work or who would show up. And it was yeah, a very crazy day when we it's kind of like you hit the button and then you just brace yourself for Is anything going to come? Is something gonna come? So pretty surreal?
I was super scared to death. I mean, that's like we had fear in but just the awkwardness of putting yourself out there, like, Does somebody want to listen to us talk, you know, and just even the weirdness of hearing your voice, which now I feel like we feel more comfortable about, but at the beginning, you're just like, you know, it's such an uncomfortable thing to hear your voice in a podcast setting is so like close up to. And I remember just feeling like, Oh, this feels weird. I don't know. It's like vulnerability hangover. Just being out there and putting yourself in the arena of like, you know, people are gonna talk one way or the other, you know, or maybe, yeah,
yeah. And then, John, from your standpoint, I mean, the branding, we have to talk about the lust gorge of the show. I mean, how did you come up with the name? Like the logo, the colors, like, what was that evolution? Like?
I mean, I don't want to bore you all with the branding story of this. But I had a dream like this was 20, I think is when I look back, like 2018 or something. I thought of the name, we're for good one day and walked in and wrote it on the whiteboard in my office. And Becky came in. And I was like, I think I know what this thing is going to be called. We truly didn't even know what is going to be at. And what did that December what
I said. And I said before you tell me what it is. The only concept I have is that it's not a word. I think it's got to be a sentence. And he like revealed, and it was literally a sentence. So like she turns around, and then there is the most remarkable sentence ever. It's just
really nuts. And so the problem with the name, though, was that somebody else owned the domain. Okay, and so I do the reverse engineering lookup. And I was like, there wasn't anything online, there was just like it was bought. And I traced it back that it was owned by a guy in Brazil. Okay. And so, I on a cold email, like literally email this guy. I think his name was guy,
we have to go for like, let's tell our story.
And so yeah, I just sent him a block of like, how much it's meant to me, and I just love this idea of it. And, you know, is there a number? You know, and he wrote back and he was like, was it 1500 or $2,500 that he wanted? And that was like, 5000,
or something?
I wish he would have been like, it's okay, man. That's a great story. Here you go.
Exactly. Yeah, that was kind of hoping for that. But it was so much that I was like, you know, we just need to think about this. I don't know, like, maybe it's something else. Maybe we do some derivative of it or whatever. And not like a week later, he emails back and he's like, you know, I've been thinking about it, you can have it for 500 bucks. It's like, done. And I would like figured out how to transfer it from his account to ours. And like, John,
we should steward him and go back and talk to him. Like, what
a good human. And I remember when I watched he signed up for our email list, I need to find him and like, Thank you.
Wow, grateful. Yeah, I wonder what if he's listened to the show?
Oh, that would be gosh,
if you're listening right now,
please call us, please.
Yeah, we want to have you on the show. But um, so that was kind of the name piece of it. And then I think the style of it with podcasts, it's all about like the cover art, you know, you like anything with branding. I'm like, your goal is to disrupt and to stand out in some way. And so, truly, I pulled all the thumbnails of like, what are the trending podcasts in the sector? And it's like, if they're zigging, how can we zag and like, the idea of putting our faces really close up kind of like Time magazine style cut in half stood out,
and my cringy face everybody.
So good. I will say our color was going to be this bright green up until like, days before launch. And I was just like, looked at it. And I'm like, This is so wrong. And I will give Becky a ton of credit. She's always like, look, I don't not micromanage. Like I don't have an opinion, you can run with this. And don't get reckless, but I don't know. We wanted it to be bright. We wanted it to be Yeah, personable, and just like make you feel happy when you see it. So that's kind of where we went with it.
Fast forward a little bit. In less than a year. In May of 2021. You had 50,000 downloads. Yes, I Instagram stock to your timestamps. And you probably started to realize, oh, this this is kind of taking off. So therefore, pro emerges, was pro always part of the plan, or did that generate from having all the podcasts discussions?
Yeah, I've been a little bit of both, you know, it was always part of the plan to have an on demand platform. And we, you know, at the time when the pandemic it would have just made so much sense to but it was been part of our plan before that even happened. But the idea of like, pro became so much more central after we met and had these conversations. I mean, the download numbers were like, kind of shocking us. But I think I was most captivated. Like, I cannot believe people are so gracious to like give us this time and like what we felt like we were learning and changing as humans in these conversations. You know, it's just you can't sit across From the people that we've gotten to speak to and not be moved and changed, and it's like, like that's happening, and it just constantly shapes our vision of like, what's possible and like me, and how can we share this more? How can we get more people connected and to talk and all the things we were feeling inside of us, you know,
you were literally creating the movement. So then from May to November, you surpassed 100,000 downloads. Now we're just like rapid fire picking it up, do you think there was an episode or a series that you did where you really started to see like, crazy momentum.
I don't know if there was a particular episode or momentum, but we started just talking to people or they would start chiming in on socials. And you could literally see how they were GRABBING ARMS with other people. And John had had this theory and in and again, I'm just going to shout out to John on his vision all the time. But he, he was thinking, you know, if we did three episodes a week, if you really think about that, that's not just content, that's three individuals, at least, that we're meeting away. And not only are we meeting them, but we're meeting their network. And we're sharing what we have, which is just a microphone and some space, and the concept of come and join me. And I think, I think where a lot of people get the the podcast wrong, and this is what I would, I would say to anyone who's trying to create a movement is when you have time set aside to meet with people that you don't know, don't just do the interview, like get to know them, like spend a little time before spend a little time afterward, I would say, the five to 10 minutes before we record and the five to 10 minutes after are the most important pockets of time that we have, because we really get to know people. And if you can show up generously in that moment, it just started to compound. And people were sharing and people were pitching and giving us suggestions. And we really took it to heart because if it came from the community, then we were listening. And we knew that's what the community wanted. And we wanted the demand of the community to keep growing. And so so much of what's curated, within we're for good comes from within it, which is just so cool. And so I don't know, I do think like our themes, we decided like crazily let's just do a theme week. And maybe that's like something to talk about. But you know, we were we launched in August and the presidential election was coming up in November. And if everybody can remember what it was like, in August of 2020, the fall, just the feeling of just division, and it felt like hate and acrimony. And we were like,
okay, for October 2020. And that's when I got married. Okay, the most amazing day
of all time. And if you get on our video right now, you can see Dana and her beautiful wedding dress behind her. But we were like, what if we like, again, disrupted this moment, and we just brought in something good. And so we decided to do a theme week. And we're like, we're going to do a hostile takeover the most and hostile hostile takeover of the podcast, and let's drop five episodes about really incredible people doing really incredible things. And so that just started to get some traction. And then we started to drop women of impact week. And then we started Mental Health Week, a mental health week that we do every October. I mean, it's still our most downloaded week of the year. We're just talking about things that people care about. And we're talking about them, honestly. And I gotta tell you, I got a lot out of it personally. So
I mean, I do think that's something that really shifted is that I'm looking back at the dates. And it was like October 2021, when you said we had that kind of growth. That is when Becky shared her story publicly on the podcast for the first time about your mental health journey. And I think just like your vulnerability, like set the tone for I feel like the next phase of our company of just like really wanting to like pour into the mental health conversation and really active way.
Thanks. It was my joy. I just I really wanted to talk about it because I felt so alone in it. And I felt so ashamed. And I remember feeling like why am I 40 years old, and I feel like I love myself. But this medical thing happened to me. I don't, I didn't know what it was. I didn't know if I was the only one and and I always, you know, give John a lot of props because I remember when we're working on our healthcare organization, and he, you know, like six months into this and I'm still trying to figure out my medicine that I'm trying to get in therapy and all the psychosocial stuff and he was like, you're going to tell this story someday, and it's going to change people and in my initial reaction was oh my god, I can't tell anybody the story like I'm ashamed of it, and this podcast allowed me to like step into my power of it. And it has been one of the most rewarding journeys ever and it was really important to me that we don't ask anybody to talk about that topic unless I talked about it first, I wanted to set the tone and, and do that, because we want to be the one that, you know, sets the tone and doesn't ask anybody to do anything that we wouldn't do. And it's been a great journey. And I get messages every single week from people who have listened to that episode and either want to meet, or want to talk about it. And it's my joy to do it.
Do you know what episode number John that was off the top of your head? Or you're just looking at it? 175 it was 175 175. Well, and I think that's, that's testament to and you always say this is like, welcome, pull up a seat, you're at our table, right. And I think there's an undeniable comfort that you provide to all of your listeners to feel like they can share and be vulnerable. And that, therefore, is, I think, why the show is so powerful, is because that's not usual, a lot of people will come on to a show and have either bullet point answers prepared, right? Or I'm doing this for a specific reason for a press perspective, right, or like to get something across or, but when they start to talk to you, it completely releases any, like preconceived notions of what maybe they thought they were going to talk about. And they can really lean into maybe something that is even more special that they want to get across. And I mean, that leads me to kind of looking ahead, what, what has been the most surprising thing for you since the launch of the podcast in August of 2020,
saying that's a big question.
I know now we're gonna point at each other because we don't know.
I mean, certainly the we actually opened a Slack channel that we call God wink, because we just feel like there's like these moments where you're like, holy cow, that's crazy. That happened. And just confirming. It sounds cheesy, because we talked about community so much, but I think the community just like always, like, surprises me and just crazy ways. And we're sitting here talking to Dana Snyder across the country. And in her background, I see the behind banner. And I'm like, It's not lost on me that the things in our life have stories and like if you haven't heard us tell that story. We're, you know, doing our thing. It's like our first year of business, we're saying yes to everything. I think we're getting a little bit better and not saying yes to literally everything. But we're teaching a workshop about websites, nonprofit websites with Dana right. And here we are. Becky's over at my house. We're recording in our little studio, that little behind banner that Dana, no house is hanging in my office. And we do our thing we don't know who you know, is going to be impacted by the community that surrounds this. And then flash forward to later that night, Becky and I are working at our separate houses. Let's be clear. It's like midnight past midnight. And we're always like blowing up each other's text threads about whatever we're thinking about. And she's like, Oh my gosh, do you see the email that just came through, you know, and open it and it's this person that lives in Kenya. And her name is Jenny Nuccio. She's now dear friend, Hi, Jenny. She's like, hey, you know, I was on your workshop today. And I just had to, like, reach out and say hi, because the women that I work with here in Kenya, created that behind banner, like it was made here in my hometown, and the back of it will be signed by the artist. And it's like, holy cow, like Stop the presses. Like what? Like what is our, you know, that these things happen? And, you know, we flip a flip the banner over in, it's signed on the back of it
for Touma. I still remember, Mary. Hi, Mary. Yeah.
So I mean, Becky does this incredible reply, but it's like, it turns out, she's like Fatima made this banner and Jenny's like, I'm about to see her when I go into the office. And it's just like this, like, full circle moment. And now Ginny has done a road trip across the US. And it stopped by our houses, and we've had dinner together. And it's just like, family randomness of this world that you know, now we give away those banners is like, two people we love in this world. And it's like, it's just like this thing that keeps moving. And it's like, stories like that. Always, like, catch me off guard. Because it's like the one on one the person sitting across from you like the what is unlocked in those relationships, whether we are a world apart, or if I've never even met you, but you've listened to the show, like we feel kinship with you. Because when we get to meet people that have listened, it's like, I do feel like we're meeting old friends, you know, and it's just, it's definitely the most ongoing surprising thing for me.
And I'll just piggyback and say, This Is Us being really vulnerable. Is it we self funded, We Are For Good. And I don't know if a lot of people know that like we did not take venture capital. We'd had a portion of that in our business plan that maybe we would go after investors but the more we went on, the more we were like this cannot be owned by anyone. You know, it's got to be community owned, to keep the spirit of it pure. And there had been some really hard financial moments for us where we are trying to make it work with our staff and in every there have been several times where we're like, oh my gosh, are we gonna make payroll this month? Because something didn't come through? Or somebody's not paying on time and it and the thread of is this going to be able to keep going? And then I mean, John mentioned that God week channel and then something will just drop the moment that we're that were like, how are we going to do this? I want to say that has happened maybe a dozen times. Like we're, we're like, how is this going to work and then something drops. And to me, it is always like, just when we start to like wonder about can we do this, we're, we're so tired, but we see how important it is. The community shows up in some way. And like provides that little flicker and provides the beacon where we're like, okay, okay, we're gonna keep fueling this. So it's like community, if you're out there, like, your shares the way you connect. And it's like when people do show up when they buy Pro, when they recommend, you know, somebody do a sponsorship, or if they want to do a studio project with us, it's like, it just fuels back into the community. And it's like, Okay, we are doing the right thing. And we've got to keep fueling this thing that feels so good, and it's helping so many people, and we're not going to be able to pinpoint what the impact is today. And we may never be able to pinpoint it. And I'm totally great with it. I'm totally great with just releasing it and just letting the good flow from wherever it flows out of this. Taking a quick pause from today's episode to thank our sponsor, who also happens to be one of our favorite companies Virtuous. You know, we believe everyone matters. And we've witnessed the greatest philanthropic movements happen when you both see and activate donors at every level. And Virtuous is the platform to help you do just that. It's so much more than a nonprofit CRM. Virtuous helps charities reimagine generosity through responsive fundraising, volunteer management, and online giving. And we love it because this approach builds trust and loyalty through personalized engagement. Sounds like Virtuous might be a fit for your organization, learn more today@virtuous.org or follow the link in our show notes.
I love it. And it's true right? Podcasts, especially with releasing three times a week is a full time job. That between the pre production the actual recording the post, working on doing the marketing, working on doing the emails in your emails, and there's, there's a section of my show that I call it ask and receive, where we ask listeners, how can they support you. And something that you guys both have in your email newsletter, which I love is your ungettable list.
Becky in the car idea right there,
I love this. And so I wanted to ask on the 400th episode, but he will start with you first, Becky, who on the list is like a dream get for you.
Oh, I mean, that's tough. I definitely would love to talk to McKinsey, Scott, or Michelle Obama, if I'm going big, I would love to talk to
one of you. Who knows, then
somebody knows this is somebody knows 100% There are people out there listening right now that no a connection to but you know, Mackenzie's really insulated and I honestly have to respect that as a mom. And as someone who is learning a lot about building boundaries and my personal lives so but I, we don't want anything from them. We just want to know, their heart, their story. I mean, those would be two for me if I was going to do like you said one and I'm giving you three. I really love what Brandon Stanton has done. If you don't follow Humans of New York way that he has reimagined for human frailty story through photos through caption through everything around it. I would love to talk to him as well.
Those are three amazing ones. John, what about you?
It's funny because so many of the people that you don't even know their story, we get in the middle of an interview and I'm like, Oh my gosh, this is the most epic person. I can't believe we get to share space with I would probably say Dr. Jane Goodall, like I just think her story is fascinating. I love reading her story. The little little people big dreams. I need to send you this for your new baby. It's on the way. Just like her stone. Breaking news,
good. Shop is closed over here.
On the 400th episode of My water just broke right now that was my gosh,
we'll call it the god Kennedy made the show.
No, but I love her story of just like doing her thing like finding what she loves and cared for in this world. And she was doing the most humble act I think of just sitting in the jungle watching these chimpanzees and really loving them. And now she has like this ultimate Just like activist and lover of humanity and animals in the environment, and just what a cool human being
I love that you said her because John, and I forget, if I told you this, my friend Michelle, who owns a podcast recording studio, and Atlanta calls frequency, which is amazing. We went to school together, she produced Jane's podcast,
oh my word. Of course, the, the randomness of connection is everything.
Okay, and we've had a lot of people on the ungettable get list, like, we've had so many connections to incredible people that you, we all know their names. And sometimes it takes nine months to a year or more to get in with them. But I'm telling you people know people in their generous about connecting,
everyone goes scour. So I have, I have two requests of listeners that I'm just asking on your behalf to it. One is to check out this unbeatable get list. And let's see if we can collaborate together and find these individuals. To at the very time of this recording, there are 232 reviews on Apple podcasts. And this is the 400th episode, everyone. So I have a challenge for us as a collective community. Let's get to 400 reviews on Apple podcasts. I know this can happen, I'm gonna put a time stamp on it. I want to say stripe in a couple of weeks like end of April would be amazing. I mean, I just wanted to read like two of these because you guys deserve a shot without a cry read out loud. There's one that says you can hear their sincerity and genuine spirit through their podcast. They have been in many of our shoes, so they get it. And when they bring on the guests who can fill those gaps. I highly recommend listening to John and Becky. They keep these topics fresh and real. Another one kind human and I grew up in the nonprofit sector. And just as I was getting jaded and completely burnout, I found We Are For Good. It feels like sitting on Becky and John's couch, having late night meaningful chats about this special sector. This podcast will rock your world view and bring you much needed doses of joy to get you through tough days. Thank you so much for leading this impact uprising. And then another one, just because I have loved this podcast. As someone who is continually striving to learn more and be the best I can be in the nonprofit space. This has been the best thing to stumble upon John and Becky lift issues we all need to address and simultaneously inspire us to keep innovating and change making I couldn't recommend it more. We love you all clearly, I hope you go through and read some of these just those feel good moments, but everyone to 32 we're gonna get to 400. So make sure to head head on there. And now with three 375,000 downloads, we've got pro good jobs, you've got swag, the online community group, I mean, y'all what's next?
I mean, I don't know what to say. But thank you for that. I mean, such a gift, and it's not lost on me one of those reviews you just picked out. I think you're never prepared for like when people start repeating back stuff to you, you know, that's important to you. And someone to say they, you know, happy to be part of the impact uprising. I mean, that's our vision. Yeah, that's like on our wall. It's literally on my TV screen right there. Because when we sat around in Becky's bonus room, and we had jumped our jobs, we had not started anything. Julie, Becky and I are sitting there looking at each other like, well, we quit our jobs. So it's time to like start making a plan. And impact uprising was our vision. And I think, you know, we had ideas of what it would be. But we were really open handedness still felt like that today of like open handed of like what this is going to do, because impact uprising to us is getting more people involved in philanthropy. And so as long as that's our Northstar, like, there's going to be things that we can't even dream of yet because of people that come in front and come around us in this community. So I'll just say, what's on the horizon. I mean, some cool stuff that we know of, and no telling what else. But you know, we're pouring into launching, really investing in just the things that have really worked for us. We want to like teach in a in a fashion. So really pouring into that this year, we're launching new studio projects, we have a really cool new podcast that's about to launch. In our studio, we just believe in the power of media to help fuel the impact uprising, you know, and so we're trying to come at people from different places to just meet them where they're at and just allow them to feel seen supported, and just, you know, surrounded in this work that we don't need to do it alone. Yeah,
I think it's just more about how community is going to be iterative and how it's going to move and grow. I think just like in the last month, we had two initiatives come out of the community that were community led. And if you don't know about we are for books So that was birthed out of the community and I, and we have another one called Office Hours O U. R S. And we're for books is we're just having quarterly book discussions about, we're talking about a topic. The first one is the generosity crisis. And we're talking about what that means. And we're reading through it together. And we're talking about how it impacts each of us in our spaces. And it's very raw place to come in and just be real office hours is something again, that came from the community that was like, we just need a space to talk through the problems and the issues that we're facing. And I give a lot of credit to Evan and Michelle, who are leading office hours, and they were like, look, no consultants in here. No vendors in here. No, Becky and John in here, we are literally just going to hold space for people to come in and be vulnerable. And I love that that's happened because I we knew that this space was so hungry, like needed to be quenched with voices with thoughts with expressing what's really going on what's holding us back. And I and I just think that what we dream about I'm you know, I have a dream, that we get ready for it, because it's gonna come at some point that we add a children's portion of we're for good, and how do we bring our, our kids into the conversation? I don't say our kids, like, you can only come as a parent, I mean, any child, you know, whether we're mentoring them, or wherever they were a teacher or an uncle, or whatever it is. And it's like, how do you talk to your kids about generosity, about empathy? How do you go and do and serve and model the kind of humans we want them to be? And so we have a lot of things, you know, that are on our vision board. But mostly, I just like want to sit at the feet of a stranger, and I want to hear their stories. And I want to be changed by it. And I want to take that in and figure out how can we take lessons from that and share it with as many people as possible because the negative rhetoric in the world seems to ripple so fast right now. That's like, how do we get that good? to ripple faster? How do we outpace that negativity? How do we take How does good takeover, and I only think it can happen with an impact uprising. So that's, that's my dream. Gosh, gosh,
that's it just just that,
that that's my dream.
I mean, I'm not sure what to say after Becky does a mic drop moment like that, which is why everyone loves the show. This is why we're 400 episodes in and it's gonna get to 1000s and take over the world and climb the charts. And it's going to beat out all those true crime podcasts.
I like those to
never leave the top 10. That's amazing. There's so much I mean, your visions are incredible. And they're backed by you. No one would not want to be in a room with either one of you. Right? You are both incredible humans to be around. So fun. Man, I am so pumped that I could be here for the number 400. And then let's, let's get to 500. Bring it on.
I mean, think if we were doing five a week, it would just be
truly cuts the recording immediately.
Over what an honor you spent this day with us. I mean, you were one of our most dearest friends. Just you are the example of like what can happen in the magic of five minutes before an interview in the five minutes afterwards? Because lifelong besties right here. So thank you, my friend.
And thanks for just taking us down memory lane. I think that one of the negatives of this is that you're you're churning all the time. And you're the pace is so fast all the time, and we don't create enough space. And I think that's probably a metaphor for all of us. We don't get enough space to just sit and be in all of the things that we're doing. And I mean, you just reading those reviews makes me so weepy. And as we're talking about these episodes, like I'm having a Rolodex in my head flashing of faces and friends and moments and hardships and, and match joy. And the fact that we get to do this and we don't have to do it alone. The fact that we're expanding in the fact that we're for Good is and is not just a podcast, it's not just a media company. It is by all accounts a movement in
the world. Mind you, I just had a phone call. I need to say this actually, this is a great point to hit and this on. I just had a phone call with an organization In the UK, and I it's for a speaking gig. And I said, Hey, by the way, if you're looking for other speakers, I have this blog post that I put together a generous about 16 nonprofit women speakers. And the first thing she goes is Becky, on the list. Sounds like, wait a second, you know, Becky, she's like, Yeah, I love Becky and John. And this is somebody in the UK and her partner of the companies in Ireland. And I was like, hold up. No, this is not just a United States thing. I'm sure you Simon.
I know it. Yes. Yes. Yes.
And so she's like, You have to tell them hello. And so it's just you, not only right are making an impact here in the States, but all around the world. And who knows. Something I talked about on social media all the time is there are so many lurkers who are listening who will never say anything, but you've made the deepest impact in their lives. And so listener if that's you, and maybe you haven't said anything ever before, I know that a we'd love to hear from you or join the community be would just listen, just keep listening. And hopefully it fills your cup up every day. Love you
love this space. Love what we're building together. It is the most full hearted thing of all time. Let's just keep it going.
Hey, friends, thanks so much for being here. Did you know we create a landing page for each podcast episode with helpful links, freebies and even shareable graphics. Be sure to check it out at the link in this episode's description. You probably hear it in our voices but we love connecting you with the most innovative people to help you achieve more for your mission than ever before. We'd love for you to join our good community. It's free and you can think of it as the after party to each podcast episode. You can sign up today at we are for good.com backslash Hello. One more thing If you loved what you heard today, would you mind leaving us a podcast rating and review? It means the world to us and your support helps more people find our community. Thanks friends. I'm our producer Julie confer and our theme song is Sunray by Remy Borsboom
