Hello friends welcome back to the dream biz podcast, the business podcast that helps you automate, streamline and grow your business so you can work less, make more money, and focus on your most important work. I'm your host, Christy Johnson. I am a online business manager, as well as a launch systems architect. I don't know if you've noticed, but what I call myself kind of changes every episode. Based on how I'm feeling and how confident I am at the time, it's pretty hilarious. Anyways, I am here to help you make your dream business of reality. I want you to love what you do feel fully equipped to do it and able to serve your clients fully without tech or task overwhelm. Today, we're talking about three ways to prepare your flow desk account for your upcoming launch. So let's make your dream biz reality shall we? Before we dive into the content, I just want to let you know that this episode is sponsored by mindful drawing studio. Mindful drawing Studio is a brilliant and amazing new method of drawing called mindful drawing is developed by Stacy Peters, a art educator of 25 years. She also creates resources for elementary art teachers at expressive monkey.com. And now she has released out into the world. Mindful drawing. It is amazing. I love doing it. I never thought I was an actually creative person. Even though my business name is called Kristi Johnson creative. I just didn't think I was capable of sitting down and like doodling. But Stacy with mindful drawing studio has developed this really brilliant and beautiful approach to stayin mindful, connecting with the present moment, and connecting with yourself, practicing self care, and letting your creative energies flow, I highly encourage you to check it out by going to mindful drawing studio.com You can join her membership there is a founding member rate where you get new drawings every single month, it is fantastic. I highly recommend it if you're looking for a way to connect with yourself to connect with the present moment and to just improve your mood and your creativity. Alright, so head over to mindful joints studio.com to learn more and follow her on Instagram at mindful drawing studio. All right, let's get into the meat and potatoes of today's episode three ways to prepare your flow disk account for your upcoming launch. Number one, and this is pretty simple. Put all of your emails from your last launch into a folder. Last time when I talked about flow desk on the podcast I talked about how folders are one of my favorite features that they have. And they're very underutilized. A lot of people just don't know that they're there. But what's really great about folders is that you can organize things, hello, organization, some people are like flutist because no organization, excuse me, actually, they do. It's called folders. So what I like to do when I'm preparing for my next launch is I go back from my last launch that I did. And I take all the emails that I sent all of the emails that I sent to my regular audience, all of the emails that I sent to my engaged audience, you know, maybe I have a whitelist or something like that. And then also like the sales emails, the newsletter emails, where I'm leading up to it, the pre launch emails, put them all into a folder, you can get even more spicy about it. And you can put them into multiple folders. So you can have a launch newsletter folder, you can have a launch waitlist folder, you can have, you know, pre launch sales, whatever you want. For me, I have ADHD. And sometimes it's really hard. If I get too organized, I can only get so organized. So I just like to put them in one folder. That way I can see everything I like to go through. And then I like to make notes. So you can do this in Trello, you can do it in Google Sheets, you can do an air table, which I'm loving lately. And you can just take the subject line of all of the emails the day that you sent it, the time that you sent it, who use the segment that you sent it to, you can even put things like the analytics, if you want to get that organized. It just depends on what level you're at of your launch, like how how deep you want to get into it, okay, and how you're feeling at the time, honestly. So put all that in there. And then I like to go through and edit them. So for the new launch, usually some links might change, some pricing information might change. Or maybe I want to change some of the copy that like I felt like people weren't really engaging with or I can look at the data and see oh, people really loved this one. People didn't really love this one, and kind of do some testing and tweaking to figure out why that is happening. Another thing that I like to do is anytime I'm going to put an email in a workflow like for a sales funnel, I also want to make sure that I first create it as a regular email because if you create it as a regular email and flow desk that's going to give you the ability to put Put it in a folder. And then also, it's gonna give the ability to like, copy it over into a workflow so that your workflows aren't just lost forever in your workflow. That's one of the things that people think is frustrating about flow desk that you can't like duplicate emails in a workflow, or it just seems like you make them in the workflow. And they're, they're lost forever. Well, that's actually not true, create them as a regular email and then put them in a folder and then or just store it, you can favorite any email that you have, you can even I think you can do that in a workflow, I'm not sure. So don't quote me on that. But you can favorite emails, and then pull them into your workflow for your launch. So that's what I recommend doing is just get all those emails out there in a folder in your flow desk account. Okay? The next way to prepare your flow desk account for your launch is to update your segments. I don't know about y'all, but with my neurodivergent spicy brain, I, you never know what what what I would want to call a segment. from launch to launch. Sometimes I say besties. And who knows what that means. Sometimes I say, launch final like, who knows what that means? I don't even know. So my advice to you would be if you are doing a launch is to have some type of organizational method behind what you're posting and like behind what you're calling your segments. So that's gonna be really important and really, really helpful. So just go through update your segments to whatever your current launches. So maybe you keep them the same, maybe you were super great about it last time you launched and you have, you know, waitlist purchasers, or something like that. I also like to add the year to the segment, just because I like to collect data and see how that that went. So sometimes I created like, I'll create a new segment for that year. Sometimes I'm pitching to the same segment, it's just I'll have a different differentiated between who actually purchased and who did not that way, I'm not pitching to people who already have bought the product. But sometimes you have a product that you do want to pitch to them. Like if it's a goal planner or something for the new year, then you want to pitch to the people who bought last year. In fact, you might want to pitch them something even better, because they're already like your hot leads your warm leads, because they've already purchased from you. So just go through update all your segments, like once again, I also recommend taking that data, put it into a spreadsheet, or Trello, or you know, Asana, whatever you use air table, that way, you can write some notes in there. And just remember for the next time, like what your segments are called, what you use them for, you know who's in them. That way, you have that data, and you can remember the next time you do a launch, I used to not do stuff like this, because it was just only me working in my business as a solopreneur. So I was like, it doesn't matter, it can all be in my head, well, who? Well, once you start to scale, and you do a second launch a third launch a fourth launch, then it gets very overwhelming, if that's how your brain has operated. And it's natural for creative brains to operate that way I feel like because creative brains are usually focused on creativity and ideas and putting the ideas into into the world, you know, making your dream busy reality. So it's important to at least start now to organize your segments and and organize your data and put it over in a spreadsheet or a Google Doc or trailer or something like that. If that's not your jam, right now, that's fine. I'm just giving you options. I'm like Yoga with Adriene over here, just giving you options for where you are right now. I never want you to feel like you have to do these things. As I've said before, over and over, there's 1000 ways to do business 1000 ways to promote your business. What matters is that you do the one that feels good to you. Because if you feel good about it, let's get to make all the difference, because then you will attract people who want your energy, you know, so that was a tangent, but hopefully a good one. Okay, so number one, put all of your emails from your last launch into a folder number two, update your segments. And then number three, last but not least, tweak and test your launch workflows. So this is the biggest one. But if you've put all the work into putting your emails into the folder, editing the emails, making sure that they look good, and then putting that data you know, into a Google Doc or a spreadsheet or something, then this part should be pretty easy. I want you to go back to your past workflows that you sent. And you can literally just duplicate that workflow, call it you know, 2024 launch for this amazing product, whatever the year is, you can go through and tweak everything. Look at everything, edit everything, make sure that it is aligned with what you're doing for this launch. Just go through make sure your segments are updated. If you have anything conditional like oh, I don't want to send the salesy most of the people who have bought the product. So I'm going to add a condition in there. Just go through and very carefully tweak everything. And then you want to go through and you want to test it. So you want to send yourself that those test emails. I recommend having Your launch funnel set up
at least two weeks before your launch, hopefully more, maybe four weeks, because you want to have time to go through the whole funnel and test it or have someone on your team test it to make sure that you get the emails at the right time. The worst thing is having a launch where you made a mistake by accident, and the wrong segment gets the wrong email at the wrong time. You don't want that to happen. Especially if you have a really big list or you have an engaged list that is like really dialed into your content. They'll be like, Hey, why are we getting this email. That's why I like to have everything in my launch done like a month ahead of time. Okay, let's be totally honest, that doesn't usually happen. But ideally, the more I'm doing a launch, the, the more times I do a launch, the better, I will get at it over time. And I want it to be the same for you. So ideally, you have everything ready to go so that you can test the flow. If you have built a really, really good funnel, and you've carefully gone through the steps to make sure that it's working, then you don't have to test it that much. You can just read the flow, make sure that it's looking good. Make sure that you have all the segments ready, maybe even get someone else on your team to look at it who has some knowledge about funnels, to make sure that it's doing the thing that you want it to do. And then you don't have to have it done so early to where you have to test the whole flow. It just depends on your level of trust in your skills of making the workflow and your level of, you know, confidence in that you did all of this correctly and your level of anxiety on how scary you're going to be if they get the wrong you at the wrong time. It's just all those things together. You know, we're just managing our anxiety here as business owners together. I love it. Now, if you're like Christie, this sounds all amazing. I love it so much. But like, I don't have the time to do that. Well guess what? You can hire us Kristi Johnson creative. Oh, we can build it for you. Yay, cheer. If I had podcast noises and knew how to do that I would put an applause here or something but I don't. So you can hire us. We offer complete launch management, complete launch systems architecture, everything that you need to get your launch done, just let me know. Go to Christie Johnson creative.com and book a consultation or fill out the contact form message me on Instagram, whatever you want to do. The easiest way is going to be to go to my website and fill out a contact form. Just go to Christie Johnson creative.com forward slash contact. All right, don't forget to check out mindful drawing studio at mindful drawing studio on Instagram, mindful drawing studio.com If you want to connect with the present moment, build more creativity and fill your sketchbook with super fun, beautiful drawings. It's endless drawings, literally the way that she's done. This is so amazing. Definitely check it out Michael Jordan seo.com. That's it. I'm going to keep this one short and sweet. That's all I needed to tell you three ways to prepare your floating account for your upcoming launch. If you have any questions about this episode, just let me know and listen to more episodes at Christie Johnson creative.com forward slash podcast or wherever you get your podcasts. And I'll see you next time on The Dream based podcast
