Hello Tony Can you hear me. Can you hear me. I sure can. Are you
good I was traveling all day so I'm a little like still wet, you know,
yeah. But did you were out of the office right
yeah yeah I went to North Carolina. And it was like magical.
Oh that's awesome. Yeah,
it was really good. I really needed like clear my head and spend some time with my girls, my little ones here with that.
That's awesome. Dad, how
was your weekend.
It was good as well, and nice and relaxing and and didn't do much, which is nice. Good, good. It's like on audio, not like me. Keep talking, I'm just, okay, no worries at all.
It's fine, but my girls will come home and
know where I'm at, so you know, I have a system running in the background that is recording everything that we're saying. And so it'll all be written out and try and describe into a duck for you so you can like go back to reference what we talked about. Awesome, good, good, thank you. Of course. Right, give me. Nicholas that makes sure I'm all set and then we can dive on.
Okay, great.
All right. so, let me know. And then, okay, you get, I'll get on audio and all that. Okay, No worries.
I may just okay. It's funny, I can't use these for your yard,
either. You can hear me, right, yeah.
I think just some. Okay, I'm ready, I'm ready when you are
awesome. Okay. Um, so what I was like to start these, and that by just setting our intention and our goal, and for the call. So you mentioned in your email that you wanted to focus on that ideation, that participant journey, software, and then implementation and promotion campaign, given that we have 45 minutes today. What's on the
list. Yeah, the top of my list is the ideation and the participant workflow.
Okay, perfect. Okay. And, and if we weren't specifically like underneath the the ideation and then participant workflow.
So I'm just curious, like, and I can kind of like verbally explain what I have written but it's interesting, even because like I'll have to send the written stuff, possibly like to my staff. Yeah, I'm done. So just want to make sure, like, does it make sense, like does this make sense does that make sense. Is there any way I can simplify it, because I was just looking actually a little bit ago about your upcoming event with is that Uganda for children, the name of
children rebounder.
Um, so, um, you know when me and Bruce have raised the CEO, but she's on maternity leave now and we'd like came up with the SAP S but like in any way with your experience that we might be able to just simplify it. So, how like when we before we chose give butter, so is it, would it make sense for me to now just tell you kind of what we have in mind. Yeah. Yeah, go for it. Okay great, so, um, of course last year she did the, the more run of the mill virtual event where it was like a combination of pre recorded videos and live all this hype to come to do it. I think it was, I think it was like $25 or something like that to have access to at least through YouTube, and then they had auction raffle and like, I think, like, that was kind of common for 2020. So we wanted to do something a little bit simpler and a little bit more fun. So what we were thinking for this talent show the actual video itself, self would have the talent have some kind of emceeing, it will do a few cameos, like me a ham and other like soccer stars. Yeah, we'll probably have to do some, some impact stuff but we don't really want it to be that long, it'll probably end up being 3045 minutes, that's convenient too and like a good time. We don't want it to be too long. And so, we're thinking was, um, I think the trickiest part is to be clear on how to get involved. Is this what we had in mind was, you want it to be like viewing parties where you fundraise for a few weeks leading up to this event and then whether just your family or its team because their teams their soccer teams and soccer teams get together, they walk in and they're able to vote, but you need to buy a ticket in order to even have access to the video and voting. So, um, so then I was also trying to think of. Well then, so we were going with give butter and so with gift butter. It's not like you to create a team page, you don't need to like pay in order so like that workflow already is like not something that I can be like in order to create a viewing party, you need to, like, yeah, there's no, no ticket option to do that. And so I was thinking maybe the wording would be like, you know, commit to raising $100, and then having maybe an individual $25 ticket. Parents know that so that's one thing and then I'm thinking, you know, with give gift butter there's this streaming option, but it's like open to anyone. It's not close. And so that was what we had in mind, and like, there are some, like, like virtual fundraisers I've gone to where you have, you know, like, private access to this event. That was kind of like part of it's like you get private access to this talent show and you're able to vote but maybe let's maybe we think it might be simpler for me and my team, instead of trying to figure out something like another way to give like a private dashboard to viewers that just have it's live on give water. Yeah. And then maybe the private access is just like the voting for, like you can't vote unless I don't know so that's what, that's. So yeah, so. Okay. Um, yeah, I guess. Okay,
good. Okay let me recap to make sure I am, understand, and so it looks like this year's event is a talent show of sorts, and an auction, where there will be people voting electronically to for the talent show winner, and then, and purchasing their auction items, and also through just like a website, a third party, okay, cool. And then it sounds like maybe doing some back end of get better and talking about strategies on how to set up the page might be beneficial. Okay. Is there a reason, we would not want this event to be available to the public.
So, the thinking behind it was, how do we get people to buy a ticket, if it's just going to be open to the public, like What is the incentive to buy a ticket, of course it's to fundraise, but we want to kind of incentivize something fun for people who have tickets. Okay. And to get around that we, like, I want to hear we have just, yeah, I was trying to, like, also, because someone on my team was like, It's COVID Are people really I don't even want to host viewing parties but what we were thinking what what I was thinking was that incentivization will be bait, more based on what campaign so raise $500 We'll send you like a popcorn kit, you know to go with a viewing party. So, um, Yeah so I think the only reason is that I'm like what's the package to buy a ticket. Like what are we like what on our landing page like what, yeah. So, the sponsorship tiers is one thing and I did see that you had like free registration, but then you had two different tickets so that might just yeah so what like what are your thoughts.
Okay, so with virtual events, and it doesn't cost you any more, to have another person, watch from home. And it's not like you have to purchase another rubber chicken in the ballroom, and it's free. And for them to attend, and so the approach that I take and with all of our past events is a $0 entrance fee. And, but give better allows you to set ticket options. So we set it to set a ticket to $0, and we set a ticket to, you know 50 or 100. And that way, the people who are able to make that suggested donation or that that dollar round can, the ones who maybe are a little bit newer to your organization, and would maybe doesn't want to purchase a $25 ticket now but might give $25, after they've spent 30 minutes with you. And, and so what we've found a lot of success in, is having a free ticket option, allowing people to purchase, or having that donation, and that donate slash register option, where they can make a donation at the time of registering. When we've done that, and we've had events where we've raised $30,000 before the event even started just from people registering and, and then they typically show up, and also give at the event, because they. It was a few months ago, or maybe they just forgot that they already donated.
So there's a little bit of peer pressure when, especially if it's like a live event and people are getting
exactly so the way that we really approach the event is think of this as your lead generator, right, and get people in the door. Tell entertain them. Tell them that awesome story, and give them a reason to give you that $25 And, and typically what we find is, it'll be a lot more than that. And so to get better for the CLU event we launched today. The first two people who registered gave 50 bucks. Also, while signing up, so awesome. Okay, yeah, that's one of the big things we found success on when it comes to tickets for the, the group, watch parties we call them pod parties for some reason in our world but and people love them and say, Okay,
I like that party, I'll use that. Yeah, that's a fun way to pod party,
I like that. What we've found also really helpful is record a video or find an A get better training video on how to set up the page, and how to become a fundraiser. And so we did the and an event with. We did a past event I don't forget the organization off the top my head but we did a printed, like a long guide, and then recorded a 62nd video, and people just watch the video. So, and I think recording that, And if you're having trouble like getting people to sign up to the table captains or fundraisers whatever you're going to call them, and it's literally send them like an email saying here's your instructions in a video. Okay, remind them. A week later. And, okay, good, good, good, good, good. All right, so let's go in and what else with gift buttery looking for, like, what other questions.
You've already clarified if you ever iterate. And also like with, Okay, I'm coming from a soccer organization, the competition is actually like culturally a big part of this nonprofit, the pod parties. So I will be and so we did a 5k and it was that way, you know, like every other day. It was very competitive. Yeah. So yeah, I guess I'll just an on the landing page both and get butter and on our website. The options will be. Yeah, I guess I just want to be so crystal clear. Yeah, on ways to engage in this event. So I agree we'll just stream it live, from, or it will be like, it'll be recorded, which by the way, is that that's the question we wanted it to be able to be not just like a one time streaming actually we wanted it to be available for a week is that something that I'd be able to do like I upload a video and just like available for like a week.
Okay, yeah, you can, it'll be up there, until you take it down.
Oh great, so I'll just put it up on the day that, perfect. Okay, so, um, I know that girl sitting girls has an end of your event. I've no idea what they're going to do this year so I'm seeing it for the first time, here are my options. I can just register for the event and donate, and then I'll just, like, Oh this is exciting, I'll look at the auction, you know, whatever. I am just an individual that wants to buy an individual tickets for them it would be a little bit like the is it children. I mean, you got
a ton of beer do you
see Are you okay, um, where we might get, we'll probably price that pretty low probably like, like, $25, yeah. And then we want it to be clear on to create Okay, love you call it. What did you call it, not a viewing pod pod party, a pod party. Yeah. Um, and so I think we'll be putting a lot of work into giving people ideas and how to fund it because I think once you have that. I think that will be the momentum that we're hoping for is to get people to fund to really fundraise for that I think they've had success, And yeah, okay, half. I think will really be encouraging a lot of people, and I think it will happen organically because we already have teams so we already have built in pod parties, because each little soccer team will probably be its own pod party.
Oh yeah, that's awesome.
Yeah. Yeah and so there'll be fundraising like the other, like already set up and then it'll be like supporters will be I even want to reach out to maybe like bars and stuff like that might be fun for them to like host stuff, like, I'll see. It's interesting because I'm in Florida and it's in California. So, it'll, it'll be interesting I people helping right fellow, a fellow from Singapore and a fellow from Pakistan International Plant doing. So, that makes sense that I guess that makes sense for me so just happy. Yeah, yeah. three the three ways.
Yeah, I think. You could even say like register register, and donate. Join a pod party. And then the third one is like browse our auction items.
Okay, so it doesn't necessarily need to have like an individual ticket one it'll just be like this register. Right. And great a party or like, yeah. Okay, so I guess my question with gift butter is I haven't seen a maybe contract me on the individual team fundraisers, like, almost like a feed.
Okay, and the event that I was telling you about that I couldn't remember the name of on your screen, and if this event hadn't already passed this would say Register, or register and donate. And the piece that's going to be crucial for you, and that is down here. If they hide it. And it's the start of team or table. And when you sign in and create it, you'll see all of our team members here.
This one. This is one team all the different captains
said this back here, then I go back. All of the team captains, they'll all get their own URLs. And, and that's what they send out to people for them. Alright party me. So if you had like the ABC girls down the street, group, maybe, soccer, they would want to send out, you know, calm, forward slash, your event, forward slash, they're particularly like that, and that'll add them. And that and then they can have their own set their own goals and things like that. And so they can actually set up what their fundraising goal is on the backside when they get logged in as a team captain.
Okay. Okay.
All right. Okay, get back over to me and any other questions I have.
Um, so when I upload the video, well I guess it makes sense to upload an mp4 or to like have it, is it something that I'd have to, like, upload it to be like YouTube or Vimeo, and then upload it.
Is that Yeah, I would do it, and to YouTube or Vimeo, and that will usually do it on YouTube, and because it has a little bit nicer of a stream quality. And, yeah, peace, to be careful with YouTube is if any of anyone in the talent is talent shows using copywritten music, they'll flag that so you spam you
know that we're probably just use Vimeo that because you're not streaming.
Okay, Perfect, then I would use Vimeo and you could probably even set up to have it and Premiere or go live at a certain time. Okay. That way you wouldn't have to like be this setting up on the market. And then on the back end and get better you'll be able to insert the URL and get it all set up there. So it'll replace whatever photo placeholder you have there. Yeah, yeah. Okay, really quick on gift butter, as it relates to marketing, and are you using Google Analytics and tracking codes for anything. No. Okay. Do you want to, if not, we don't have to talk that.
Talk to me.
Okay. Um, so, this and get better has a thing set up in their back end I'm gonna actually just show it to you right now. And so, this piece here. Yeah, okay, on the side. And this is someone's donation, and I'm gonna show you their information. But down here, they have UTM parameters, and, and so we can tell exactly where this person signed up from based on their URL so we send out. And so, if you are wanting to use that, and I can show you like what it looks like. Yeah, yeah. Okay, so we have a, this is our CLU spreadsheet, I can actually like, copy the formatting of this if you want into your thing, but basically we just put in the get better URL. And then you do whatever the campaign sources like MailChimp, Constant Contact, Facebook, and the medium. So, email, organic social etc. And the campaign name, which is just, you know, whatever your event name is, and then this campaign content is what tells us, oh, this person registered from that first email we sent out. Yeah. Yeah, and then we can, and then it generates this tracking URL. And then this is the URL that you would want to use on in your emails and on social and, and it's really long, but you can also shorten it, and it'll still track.
Okay, now is this information that you download it from gift butter or is this like a spreadsheet that you just
have been okay. Yeah, so, and we just
like you'll send out a campaign and it's just like obvious that this person signed up as a result of this email. Okay,
yeah, and it's because we were tracking it right like in our first email. I only use this really long URL. Because if you see in here it's showing us like medium is email. The campaign journey of like content is email one, which on the back, matches here. Okay, so then we can say, Okay, your chart. Yeah. Okay, so after this I will copy the formulas and to create a new tab and here's like that okay, and copy the formulas. Following her first. Alright, let me bring again.
Back over to I guess another question for you I guess when it comes to get better is, I don't want to like be close and be like oh shoot I forgot a software. So, yeah. So like email will be using MailChimp. Right. Good. Get butter is the platform that people will buy their tickets and watch the video, and we'll probably use Vimeo to upload the video. I have a space for the auction, that'll be 23 off or something like that 23 Me option. Okay, I have that so they use that same one last year. Is there a raffle we'll probably just like download, everyone who registered and have some kind of a generation, you know, like raffle winner generation missing anything. Is there any other software that I should be setting up
with Vimeo. If your plan allows it, and they also sometimes allow you to embed a chat box, and, and you can embed that chat box, like in the story section of get butter in where you're explaining like what the event actually is. And that's where you can like have people talk back and forth to each other. Yeah, the major service on this one. And, but we found that that's pretty crucial and because, And we're adding in a little moments into the chat like thank you for being with us tonight. If you would like to donate by phone, you can call us at this number. So we're having all of those moments happening in the chat so anytime someone is saying is verbally saying, donate today. I put it in the chat, and really to try to match like anything that people are saying verbally into this chat section. And you'll notice like we have a ton of people that are just throwing their support in there and encouraging other people to donate. And
for those call to actions during the video. Yeah, are you giving them like is it like a text to donate, are you directing, or you're probably maybe giving a few ways there's something in on the gift butter page that maybe.
Okay, so let me try to find this graphic, actually, because you'll see what we do.
There we go. So donate now. And then we, I literally just put an arrow in the graphic, because this sparkly. This button will sparkle and it'll say donate. And so that's the other pieces. The more like before your event, if you are going to have this open, and just turn off and registration. And, yeah, that way they just donate. If you, you're an hour before it you just want them there anybody, anywhere, people show up. Just getting to give you money to get their info anyway. Okay, but what else.
Yeah, well I look up some my headphones are working. Sorry, my Bluetooth. Okay. Um, so I might want to look into like a text though, like a text to give,
give better should have it. Yeah, we have. And, yes,
they do, right, it's not just it's like, it's a CRM, like it's Yeah.
And actually for the event. And let me see.
Can you hear me, so.
Yeah, absolutely. Okay, let me see if it's on the back. Let me set up give better yet, or no, I'm having good butter account. Okay, good, good, good. And there's a lot that was
like, I think yeah connected our bank to access Horace, yeah.
Okay, when you are setting up I'll share the screen again. And you're setting up your campaign as an enemy. And let me make this a little bit. And when you come down under the sharing option. You can set whatever keyword you want. And, and tell people, text, this number, using this keyword and then it will, and any donation that they make will get added to your counter,
you know, as I'm talking to you, let me just pull up that second,
because they do have actually been contracted. And there's also this thing of QR codes. I love that,
because I think there were a few different technically not doing a streaming event, but I do want to have a video up. So I wanted to make sure I chose the right. Can I share my screen share my screen. How do I do the present now. Yeah. Okay, can you see. Yes. So, I'm good here in a minute. See, this is where I am. So, just see the kind of where. So where did I, where were you. Why don't you navigate to get that back end,
exactly where you are just instead of see the orange details box click on Events Yeah. Or click on sharing and next to that orange. Yeah that one, and then scroll down. Okay. Oh, I did it already. Oh there we go. I can text that
I might not even do that. Make that shorter.
And, and what I can do. I don't think I included the on screen graphics in the templates that you purchased I'll send you that those as well because we have like a set that we use. Yeah, so we won't have to like create those arrows and all that.
So yeah, so I think I have it set as an in person instead of a digital because I wasn't sure if I was going to stream it separately so I should probably have this be a digital live stream event.
Yep. And because you're not meeting in person, right, there's no than digital
yeah no, because I want it to be able to direct them, though, to wherever we were going to host the video, but, you know, because we weren't, like we were going to try to figure out like a close, like a more closed event but after talking to you, we might just have, we'll have it just like publicly available.
Okay. Yeah. And you can also, like, you can require registration in order for them to see the event.
Yeah, I have this like all Teen Student parties will receive exclusive access to the virtual got talent on December 3 Yeah, I was like, still trying to figure it out.
Yeah, okay,
I'll rework that, okay. Okay, let's see, while the team. So this is our team but then so when people start making their own teams, this is where I'll be able to see the different teams,
and all of their progress and who they got brought over and donated tickets. There we go. Love it. Okay,
okay. I have any questions between our second call. Oh okay, see how this is. Okay, yeah, yeah, I just have to set up those events which I'll be doing
okay. And let me also
make also we are like minimum goal is 10,000 Do you recommend putting that I met and like really are. What we really want to raise is 20,000 Okay, that's like a big difference. Should I put like 15,000 is
our goal. Okay, I'm gonna give you my you don't put a goal. Don't set a goal until, or don't found the public goal, until maybe two days prior. And so you can take that goal out and it won't affect anything the thermometer just won't show up for the first time I can take a goal out. Yeah, yeah, absolutely. And that goes back to the goal proximity effect, the heard of that is the idea that, and a donor is. So, say you put, have your goal of 20,000 and, and your minimum like gay goal is 10,000 for promoting that 20,000 People are gonna feel really shitty if they only raised $12,000 But you're gonna be like, oh yeah that was 2000 over our minimum, but it's gonna end up being like a bummer to your donors, and so okay,
even like donors I shouldn't encourage them, I shouldn't be like, Okay, that's really good.
You can give your, your fundraisers their individual goals of like, 500 per team or whatever that is. But for a public goal. What we don't want to happen is during the events someone say hey we're really trying to get to $20,000 today, and they're only be, you know, nine on the thermometer, and then they leave kind of feeling like. And whereas, on the flip side, if you record like yeah, are we race, you know 8000 So far we think we can get another 3000 Like let's set a $10,000 goal and surpass it, and they're gonna think we did. Yeah. Yeah. Yeah, we found that, like, half
my messaging, shouldn't be like we write, 2000 to $10,000 help us reach our goal. That's kind of outdated.
Yeah, I mean not necessarily outdated we just find that you don't, with a virtual you don't know who's gonna show up, there's a lot less control, and until we want to be mindful of just not giving false hope or false feelings of. Yeah, but okay. What
a few minutes left. That's okay. Um, the market actually a little bit more good but. So the since. I understand. I guess more like more team wise people help.
Okay. Um, so, I like what you said that the story of the organization needs to be really compelling. So, I guess, do you have any tips or like Northstar that we should focus on as we're creating this campaign because we're gonna like hit the ground running starting this week. Um, yeah, I guess that's my big question to you like in my messaging should there be, because it is talent show it is going to be a little lighter and fun. We want I want to make sure we're talking about the impact but I really, yeah, for this kind of organization, it's going to be more about just like getting people excited about the talent show. Yeah. But yeah, any tips on like should we have like a little promo video like what like what kind of like creative things should I be doing to pump people up.
