So I believe, as you said, Enoch started his podcast in 2012 may have been a little bit earlier. He may have had some few episodes a little bit earlier than that. Around about 10 years ago, 2014 I started working with this business mentor. One of my assignments from the business mentor, if you like, was to go and talk to other architects about how they were running a business to benefit my own architectural practice, see what they were doing. I figured it was a good idea to record these conversations that I was going to have with these architects, and I had listened to Enoch's podcast a few times. I believe I had even bought one of Enoch's first online marketing programs, which I still have the password for somewhere, and that might have been in 2013 I've told him about this. It was, and I remember, and I went through the whole program, and that was, and I enjoyed it. And again, I think it was one of my first forays into online education. It was quite dense. I remember the online educational package? It was like, there was a lot of a lot of video content, and it certainly not as slick and as well organized as things that we produced today. But the hot I remember seeing the whole idea of, like, wow, this is really good. This is kind of quite comprehensive online program for for education about architects, but I listened, listened to the podcast and started doing my own interviews. Contacted Enoch on LinkedIn and said, Hey, as this is what I'm going to do. We jumped on a Skype call. I believe I remember it being sort of one in the morning for me in the UK. We had a conversation. He said, Yeah, that sounds like a that sounds like a fantastic idea. I think we arranged a little little financial deal where he was giving me maybe, I think it was like 50 bucks or something. It was a small amount of. Of of money. But it was, it was a it was a nice, it was a nice kind of token, if you like. And he gave me some advice on what a kip what, what equipment to get, and told me to get my Zoom H for n, couple of XLR mics and some audio technica microphones. Those are my first ones, which I still have to this day. And I still use them. And the Zoom h4 and if I do a live podcast of that, it still makes an appearance, and I still get I still get that out and use it. But it was a pretty basic setup and and that was it. And I kind of started doing these podcasts. Then I would send them to Enoch and and he'd edit them and publish them on the Business of Architecture, the main platform I did that for for a few years, and I absolutely loved the whole going into other people's architecture practices. People were really open and positive and were really encouraging, and were like, yes, somebody needs to be doing this. Somebody needs to be and because I was focusing very much on the UK, and there was nothing like that in the UK, and people were really like, yeah, we need to be having this conversation. Because what's happening in the industry is it's really warped. At the moment, the fees are really low. The profession is so poorly paid for the amount of work and energy it takes for you to become an architect. And you know, to document this kind of the background of practices is would be really, really a very, very valuable thing to do and a worthwhile body of knowledge. And so Enoch and I, you know, that was that how the relationship began. And I was aware that Enoch, at the time, he was, um, he was, he'd founded, found, about that time, a company called the architects Marketing Institute with Eric Bob Rowe and Richard Petri and they had kind of started selling online marketing programs. It wasn't associated with the Business of Architecture. The podcast, Business of Architecture was a kind of separate thing that Enoch was doing that wasn't really a money generator for a little bit of time anyway, but he had the the AMI program and that that was kind of selling, you know, online programs and courses all focused around marketing. I believe Enoch, at some point, began a program called the AFF, the architecture firm formula, perhaps I can't remember what the name was for it, but that was an online business training program which was all to do with architecture business systems. And so Enoch was doing that, and I was just kind of providing architectural content and and podcasts. And at some point, you know, Enoch and I were talking, and we were like, well, what if we, what if I, part of my interest was to, kind of to, to bring the Business of Architecture to the UK as a franchise, almost. And so Enoch and I started talking about this idea of bringing it as a franchise. And I think at the time, I had ideas of turning, turning it into, like a media company, or having a kind of, you know, more media production, and kind of leveraging the podcast. And Enoch was like, Well, yeah, why don't we, why don't we try it, why don't we see what happens? Why don't you, why don't you launch a Business of Architecture podcast which is totally focused on the UK. And I think that that was about 20 we had that idea in 2017 and it actually got launched on the first of in january 2018 I believe. And so that was, that was what happened. And that's when the podcasting got super serious. I think at the time, I probably went off and recorded 20 episodes before I before we launched it. So okay, I kind of had a big stack of them ready to go, and we reused some of the ones that I'd already been using on the US platform, so we weren't short of of content. But I remember I launched it as a big event in the center of London, had a big kind of industry panel. So I invited five, you know, top top flight architects who I'd been very impressed with and who had admired their careers. Had them on a panel, hosted it. I remember, kind of, I struck up all sorts of interesting marketing deals with sponsors and people, things like that. And it was a, it was a great. It was great. We had about 200 people that showed up for the first event, which was really kind of wow. And I remember. The time, there was a lot of people that came along and they they were saying, Wow, that the RBA struggles to get 25 people into a room to talk about business. So this is clearly that some there was something fresh and interesting about it. And perhaps the fact that it wasn't coming from a professional body made it a little bit more kind of appealing. And certainly from my side, I've always thought that the the RBA and the AAA, they, they actually do really good events, and they've got loads of stuff available for architects. But it's not in an entrepreneurial context, it's they're an they're an institution, and they, they lack the kind of entrepreneurial spirit of what's needed to run a business and, and I think, you know, that's one of the things that we, we can offer, which is quite a fresh perspective. But that was how the the UK podcast started. There was ideas of it, you know, perhaps doing more of these live events. And that was certainly the trajectory for the beginning, was that we would do more live events like that. And Enoch and I were talking about, you know, I was going to, I had plans, probably around 2020, by this point, to to do a whole load of live events, live training, weekends and things like that. And then, of course, covid happened, which kind of put a stop to all of that. And by by this point, I'd actually started doing one to one consultations with people. So just as a you know, kind of my credibility in the industry had grown through the podcast, people were asking me for bits of advice. I felt confident enough as well to to advise and give counsel to people about their businesses. And I'd also been doing a little bit of work with the architects Marketing Institute as well, kind of behind the scenes. So had sort of a little side gig there where I was doing little bits and pieces, and, you know, learning all of the strategies and and, funnily enough, I though I'd never intended on being a coach, I had participated in a personal development program Since 2014 which had trained me to become a coach, essentially. And so I, whilst I was doing all of this, I'd spent probably about seven years training to become a coach. I know that sounds strange that I'd ever had any intentions of being a coach, if you like, but that was another sort of thing that I'd been doing, really, for my own personal development, and didn't necessarily think of it being a career in and of itself.