So when I launched a business of my own, it was with my very first course was an email marketing course called email with ease. And I created a personality quiz to be the top of funnel lead generator. And it was in that moment that I knew quizzes was something that I had to do for a few reasons. One was because it took off like crazy people were sharing it quizzes are shareable content, which is really important as a business owner, and they were sharing it and they were putting it in Facebook groups tagging me on Instagram. But normally that Josh, one of the co founders from interact actually reached out to me and said, Why is your quiz converting so high. And so we started to talk, I told him my story about pharmaceutical sales and segmenting and having a, you know, personality quiz as my top of funnel. And he's called it an ingenious method, because now I've segmented my list on my clients personalities. And when you do that, you know people's how to communicate with them, and you know, their buying decisions. And it was at that point I knew I was, you know, I should be doing quizzes. And so I started to niche down shortly after that. And now I just create personality quizzes.