Oh, I love that. That was a really good tip. Okay, number four, I am really going to challenge you right now on messaging. How many of you out there now I'm setting up my therapist, Chase Lounge's couch, lay down? How many out there have grabbed your last year's event script and updated the names. And that is your scripting for your production on stage. If you have Don't worry, because I did it one year, my first year in my former organization, we need to refresh every single year people that want to come to our event and hear the exact same message every time. I remember, we had a conversation. This is like going back a decade ago. And john and i are looking at this event script for a gala this would apply to I would even think as small as like a golf tournament or a luncheon or something like that. And we're like how do we make this different every year? How do we make this relevant? And so here's a little secret sauce of what we did that ended up being really transformational. We changed the focus of the gala. Every single year. We change the focus of our golf tournament every single year. So the passion project, and I'm sure a lot of you do that you have a different something that you're going to invest in each year. But I mean we We're working in a very large healthcare organization. And it's like, Okay, this year, this is the burn Gala. And everything about it is going to be centered around our burn center. And so our chairs are going to be our burn physicians, our matching gift donors are going to be our largest donors to burn, we're going to talk about all the incredible things we're doing, we're going to set their dreams on fire. So for over 10 years, everyone who's coming to our gala is learning about some hyper focus part of our business that we invest in, that we're proud of that serves our community transplant. Year after that cancer the year after that, and you see this momentum growing, and people get this sort of sense of pride. Your messaging needs to be threaded in a way that's telling a different story, a compelling story, it's getting to the humanity, and it's about celebrating the vision, and how do we bring donors into that vision? So refreshed your script, please do it for me, you will thank me, yourself and everyone else, when you have a different level of engagement,