And unfortunately, sometimes it doesn't hit for people until it's personal until you find out that that brother that is super high functioning, that always has it together. They've had panic attacks for the past six years, and you had no idea because they've always kept it together. And so they don't want to show you but as soon as that comes out, so sometimes, unfortunately, that is the big catalyst for people to go, oh, wow, that makes a lot of sense. So I think that personalization aspect can really help. I think that's really hard to do that, unfortunately puts a lot of pressure on people with mental health experience, it shouldn't have to be that I mean, there's just kind of how stigma works, unfortunately, that it's the ones that have experienced that that sometimes have to speak up about it. And that's, that's not really fair. And at the same time, sometimes it's the most effective, the people that you know, sometimes can speak to you the best.