here and talk about kind of the value we see from gates. But I think we can extrapolate it out to those other programs we very much am when I talk to nonprofits about what we do I often compared to Amazon smile in that sense, like, I do think that's how we kind of fit in is this rolling, small donation, small recurring donation. So I break it down into three buckets. The first is the actual funds, right? Like you will be raising funds. Now, if you look at your Amazon smile account, you're not raising 1000s of dollars all the time. But it's that little ticker that keeps rolling up. And when you think about my friend group, my entire metropolitan area, and then everybody who could be doing this, the impact could be massive, right? Those little stones that pile up into the mountain. So the funds are small, but this idea of dropping the bucket becomes a lot of buckets becomes the lake kind of mentality. The second thing is for us at gated, there's a brand awareness play, like Amazon smile doesn't really have this, but with gated when you use it, and that email goes out. Even if someone doesn't donate to reach me. They've just learned about Team Rubicon, at the very least they've read the words Team Rubicon, right? Maybe I think their curiosity, we're also experimenting with like, can we put a video in the in the email? So they see it can the logo you know, a picture of you know what they do? So if the gray shirts in action, so there's a brand awareness there as well, every time at least with gated, every time a challenging goes out? That's like a brand impression, you're probably taught up like what that counts for in the media worlds, right? There's a value to that. The third bucket, which has come from the conversations I've had directly with nonprofits, I think is really interesting, which is that mentality in the giving world of I go all year long, and then the holidays roll around, and I write a check, right? I don't think about it, I don't think about it, here come the holidays, or the big fundraising event. And so I go, here's check. I think what's really interesting about smile and target circle, and what we do at gated is the potential for recurring donor engagement. As you mentioned, you're basically asking people to align their personal brand, with your mission, right, like you're trying to give them with. So every time I use email, I'm actually kind of closer to this mission, which maybe I see a social post, and I give, or maybe I give at the end of the year, but otherwise you don't have those touch points with your donors. And so I think gated actually serves a really cool purpose in that front, which is a much more regular relationship to the donor. Yeah, you can't maybe like, you know, hold the big checkup in front of the fancy, like everybody in their black and white gowns. But if I think they're thinking, I'm excited to see like, yeah, I'm excited to really we also, we're just starting. So like last week, we just started when calling it a partner program, which is, you know, zero spend zero lift other than feedback, but it's a small group of nonprofits. We're asking them, like, how does this impact you? What have you seen? What are you seeing? What could the potential be? What data do you want back from us as we do this? Because honestly, I'm excited to see what that impact is. Maybe you guys have some perspective. You've probably seen it in a lot more spaces than I have.