And so we have found ourselves with the podcasts being our primary media channel, that it's been such a great networking tool, I'm sitting across from someone typically for an hour and having a deep conversation. So it really accelerates that trust building process. And by the end of the hour, I have gotten to know someone quite well. And it's a great jumping off point. Now for us to then discuss other ways that we can collaborate together. Sometimes that might look like a referral partnership. Not always, but it's an option, right. And again, when you are offering someone else, your platform for them to shine on for you to place the spotlight on them, it is offering value to them before you ever ask for anything. And that's what we do for all of our guests on our show is we're really opening up our entire ecosystem, our entire community, and showcasing them and their business to our audience across all of our different channels. And it all starts with a podcast. So again, the recommendation here is you don't have to go out and start a podcast. But just think about where you're already creating content, and how you can build some sort of visibility opportunity for the people that you want to get in touch with and invite them on to be featured first before you ever discuss any other form of potential partnership. And that can look like a media channel, or it can even look like creating a stage right, whether it's a virtual event or in person events, and providing them again, that visibility opportunity.