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Welcome to the accelerate sales podcast, you're gonna learn three key things from this amazing guest today. One is the easiest way to take sales notes in a sales call. And it's absolutely ingenious. The second is customer actions, so you can actually tailor it to your existing sales process. And the third thing is a really cool way of getting a technical question asked, live, right. So how many times you've been in a call and you've said, Look, I don't know that answer, I'll get back to you. This is a brilliant way of solving that. So if you're a first time listener, welcome. And if you love what you hear, please subscribe if you're a regular, a really appreciate those iTunes reviews. Now you can take notes. But if you are in a you know, on your bike, or wherever you are, at the moment, we have a summary of the key actions. And believe me, there's plenty. So there's a summary of the key actions. And also you can go to Polygons mentoring.com, and get a full trend script, I take notes. So you'll see me feverishly taking some notes during this, I look down. But I'm very interested in what our guest has to say. So today's guest is a serial entrepreneur and a must, and most importantly, a proven one. And he is a graduate out of Y Combinator. And in January 2021, he did 300 sales calls in a month, and he just lost track of notes. And you know, it was so difficult. So he went and actually solved these own pain points. And now what he's done is created a solution that allows you to transcribe highlight. And really the most important thing is enjoy a sales call and not worry about the notes, as they are all captured via these custom buttons in video. And he explained that very well on the podcast today. And even better, the product is actually free. So there's 700 people on the waitlist for it at the moment, right. But if you stay to the end will actually give you a code that you can go in and get access to it straightaway. So what I'll do now is hand you over to Richard White from Fathom dot video. Welcome, Richard, great to have you here.
Thanks for having me.
Yes, so excited to talk about this. All of us products are like yours. But I really like some of the research that I did. I really like the way that it's more structured towards sales. So we'll dive into that shortly. But why don't we kick off with you know, who you love to work with? Who's your perfect clients?
I mean, probably anyone who does a lot of zoom calls, especially a lot of kind of external zoom calls right outside their organization. So that naturally kind of flows into sales, customer success, you know, client services, that sort of thing. But sales is anyone kind of in a sales or external facing role is clearly are our best user right now.
Yeah, great. And any particular size of business? Or is it the moment sort of, you know, everyone can can use it. And we're a free
product, you know, our desktop app and zoom app, so anyone can use it? We're probably no, we're pretty new. We started this company just a little over a year ago. So, you know, as startups or want to do, we generally probably focus more on smaller companies today. But there's no functional reason why a large company can't use us. We actually did all the like sock two stuff. We did all that stuff, like from day one, because we knew that'd be important, but probably SMB to start right now.
Yeah, brilliant. Brilliant. Well, that's definitely more more of our audience. And the some of the problems or what some of the problems that that these guys face, and you help to solve.
Yeah, I mean, I think any of us that are on a lot of zoom calls for showing your salespeople in your back to back calls, right? They all kind of blur together very quickly. Right? And, you know, I was, my, the reason I started a company is I did like 300 Zoom calls in January of last year, or basically 2020. I was just doing like, I was doing a ton of stuff in my last company, I was like, this is an insane amount of work to try to like, talk to someone and type at the same time, and then try to clean that up after the call. And we'll be even worse. Like, I'd actually be pretty diligent about that, as I look at these notes two weeks later, and I didn't remember like the important nuance of it. And I tried to share these notes. My team, my team's like, I don't, you know, it just doesn't translate. Well, you know, the experience I had on the call, they're like, insights, I had the, you know, ups and downs didn't translate into textual notes. And so, you know, that's, I think, at the end of they're just making so that you can focus on the conversation and not be stressed out about, oh my gosh, what did I just miss? Like, what did they just say, right? Like, you know, you've got this kind of this tool backing you up. And then honestly, I used to also run the sales team on my last company for a bit. And I think the other direction is really interesting too. You know, that was probably the biggest challenge. I had management sales teams getting them to write me good notes, right. Some someone wrote like chicken scratch, some of them wrote like a transcript. But regardless of how good or bad they were, I still always was just like, Gosh, I wish I could just watch a 32nd clip of that pricing objection, right, or you know how that call ended that the the rep is claiming is definitely going to close, right. So I think we're seeing two sides that right for people that are on the phones, it just de stresses your day allows you to write better notes after the call is over, come back to it or, you know, and also, we also automate a lot of the data entry into your CRM, and then for the manager side, giving you visibility, not to the entire call, because we don't have time. You know, I don't know about you, but I've never had time to watch all my reps calls. But give me the highlights, right, let me take a 30 minute call and make it 90 seconds. Let me watch that and be like, Ah, okay, I feel like I've got to grasp what's going on.
Yeah. So how do you? Well, how does the software pick? You know, what goes into that short snippet of a, the whole call? How does that work?
It's interesting, because there's a number of people have tried to do or parts to try to do AI to like, pull out the interesting parts of the call. And we just found they're very error prone, right up to tech just isn't there to that. Yeah. Even like when they try to detect action items, they're still like, 80%. Correct. So we still have, you know, the person on the call tell us when there's interesting moment. But instead of having to put their hands on the keyboard or type something out, we give you kind of a list of buttons, like, you know, action item, type question objection. And we'll even in the onboarding process, ask you your sales methodology, like loadout buttons specific to it, you know, pain point, right? Timeline, that sort of thing. And so whenever you hear one of these things that you're like, Oh, this is a noteworthy insight or action item or tech question, you just click a button in our app. And what we've learned is you can kind of break up a call into a series of back and forth, right, I asked a question the answer it, that's called question answer it. And so, you know, if I asked you a question, and maybe halfway through, I realized, oh, my gosh, this is really interesting. This is their pain point, I click the pain point button, and our system will go back in time and figure out okay, when did Paul start talking, and then a listen for when you stop talking and say, okay, that section of the call is a pain point, right? We'll flag this that will make it a shareable video clip, we'll even you know, we'll use it to generate a call summary that puts your CRM, we even potentially ship that clip in your Slack channel. So you can see all the pain points in real time, stuff like that. So that's the key thing, we still have a human in the middle telling him something, it's interesting. But then we do all the work around that to kind of like package up and say, okay, that part of the call was note where they
bring that and like, how many custom fields are
there? You know, as many as you want. But generally, I think most people have like eight to 10. Yeah. And we're not our next one. The next things to work on is to have like a different loadout, if you will, for different types of calls, right? I'm going to insure call John here, these types of things. I mean, they're all They're almost like tags, right? I'm on a demo call. I hear these types of things.
And when it integrates into the software, and firstly, what sort of sales or EMS does it integrate into at the moment?
Right now it's HubSpot, Salesforce. And we're just about to launch close CRM, which is a great kind of SMB CRM if you've never before,
right? And does it come in? Where does it come into, you know, into the CRM?
Yeah. So that's one thing we found is that like, you know, we all hate data entry, right? And like, trying to like, Okay, I'm gonna log the meeting, and I put my notes in it, who was there. And so our system will not only basically will take you you highlighted, you know, x part of the call. And actually fun fact, we generally find people find only about 15% of called noteworthy. So they highlight that 15% of the call, which is kind of why none of us want to watch a call where it's like 85% on noteworthy. And so we take that 50% of the call we make all day. So summary, by looking at the transcript by look at what you highlight, and say, okay, there are three pain points or three action items, there's two highlights in one objection. And we kind of make that a nice formatted thing. And we log that as a meeting on the right contacts, accounts and opportunities. And so we actually do and, you know, we'll even go so far as to like, if you talked to someone who wasn't in your system, we'll create a contact for them, and log it against them. And so do all that stuff. And what's nice about that is not only the call summary, but I can click into that thing, right? So find that manager who's like, yep, what did they really say? Right? My rep said, like, you know, objected to price too high. I can't there's actually a link next to it. I click it, like immediately watch that section on the call
brain and, and when they click, is that open into
that load? Yep. Yeah. Yeah. Great.
Great. And, and also, can you or have you had examples where people will actually send specific things to their clients? So you know, how sometimes you do a summary and you know, you know what, you know, it's great to have it in their own words. Can you actually put it into an email exactly what they said for certain parts?
Yeah, you know, I think it's interesting that like, yeah, the other side of the of the call wants the recording just as much as like the rep does, right. Yeah. Yeah, a lot of times there's a there's a decision maker that's not on that call that wants to see parts of the too, especially you're doing a demo. And so we actually have a way for you can, you know, send them just snippets of the call? Okay, here's a highlight, right? Here's the thing you got really excited about? Or here's a, here's the answer to your question. Or you can just send them the entire call, you know, and we'll do automatic things like, you know, jump directly to where the screen sharing started. Right? Or here are the actual names out of this call. Right? And so it's kind of nice, because you can, you know, you can share the other prospect and share it with their boss and stuff like that, too.
Yeah, brilliant. And what are some examples of how it helps people close more sales?
I mean, I think, I think all of us if, you know, the biggest thing I've seen is that when I have you know, someone does a call, and then you have a, you got a follow up call week later. How good are you really, if you're just reading your notes of really like picking up where you left off? Yeah, right. And so I think the ability to, you know, it's always the notes, generating notes. To me, it's kind of like Netflix sending DVDs, right, like long term, I actually think we're just going to give you here's a 92nd highlight reel of this call in for the rep just jogs your memory. And I'm like, I remember this call Exactly. Let's pick up right where we left off. Right. And so really just, you know, it's less back and forth, right? I don't remember, I don't forget things off the follow up call, what did they say sort of thing? Also, it helps my manager coach me, because I, you know, I can show them, hey, what do you think about what they said here. So a lot of what we do is really just help with Time Compression, and help you really maximize the time you're on the call, I will say one feature that people are starting to use that I'm really excited about is so we do everything in real time, real time recorded real time transcribe. And one of things you can do is we can send a clip of a video call to a Slack channel while the calls happening. And where I think is really cool is where you get like technical questions, where you've got some question that maybe someone on your team knows the answer to, but you don't while you're on the call. And so rather than the usual thing where I've got to, like follow up after the call, and like, rope in other people, I click a button, I've got a button in mind that says tech question, click that button within 20 seconds. The prospect asked me that the like literal video, that prospect asked me a question is in a Slack channel. So my SES, they're watching it. And they're like slacking me back the answer. And pretty soon they'll be able to like, kind of knock and say, like, yeah, can they join the call? Right? And so you think about the magic of like, you ask the question, the reps, like, you know, what, I actually don't know, I'm gonna find out that answer. And two minutes later, there's an SE jumping on the call being like, I see your question. It's great question the answer, is that, right? It's like that kind of like magical kind of collaborative Time Compression stuff is what we're really excited about.
Yeah, that's really, really cool. I definitely haven't heard certainly had that pain point a lot of times, but I haven't heard a solution for its head. So that's brilliant. I think also other team members, like for me, I get a lot of my team to do the follow up. For I'm most calls, I think, you know, for them to have the exact words like you said, and be more specific, because you're right, everyone writes different forms and notes. And to me, I'm always shorter. So there's a lot of beat. Yeah, there's a lot of nuance that people miss. So you know, I think to do that, and also, I love how you can map out your sales process. Like for me, I start with getting to know them. Right? So you know, I could have a personal section. And then like you said, you know, what, what are your goals? What are you want to achieve? You know, what are the obstacles? So having that customized to capture those things? And then and, and when it comes back on one block, I'm assuming then you can just, you know, copy and paste that into the areas yourself, Sarah, and we've got the math section down.
Yep. Yeah, we're even working on you can like time specific fields, right. So like, I want these things to fill up the pain point field, right? Or their story field or whatnot. Right? So automating all that data entry. Yeah, we actually have some people to that I think, have an assistant that's, you know, doing their follow up soon. And, you know, you give them notes, or you give them actual the recording of the highlights, or you said they can create a much more robust and accurate like, follow up, because they can kind of get just watch the last couple minutes and see the highlights.
Yeah, yeah. Well, I definitely because, you know, the software I use at the moment, you know, I'm often making actions for my team to say, Hey, don't do this, or for their team to go and do this when I'm coaching or mentoring someone. So it'd be fantastic to, to have that. So it's just a team button, and they know that that's the action they can grab. So I really like that. I haven't seen that in any other software. And, you know, we sometimes all talk about zoom fatigue, right? Because, for me, to be honest, I've spent 10 years working from home. So you know, I was well and truly ready for the pandemic from a work perspective, but not everyone's been doing that and there is a lot of things around zoom fatigue, what's your take on you know, even with zooms headed and what are some of the features they're going to bring on the market that may be out there at the moment?
Yeah, I mean, we started from this core, or your core thing we're trying to solve to start with is like, let's replaced note taking or find a better way to kind of, you know, share the moves from the Call but we've kind of already started expanding our scope and just think about what are all the things we can do to help you, like have a less stressful call, right? How do we how do we support you? What are all the things ways software can support you, right? So obviously can record things like to highlight things we've added in things recently, or to like, you know, a word you how much time is left in the meeting. So to watch the clock, it'll work me if I start monologuing for too long, right? So if I start monologuing, for like, 90 seconds or two minutes, and she gives you a little monologue alert, every five minutes, I tell you the talk time, we're working on a thing right now, where I'm going to tell you who's on the call, here's the job titles, here's the link, here's their LinkedIn icons, here's the links back to the CRM, where we've got another one, where we're going to keep track of okay, you know, five people are supposed to be in this meeting, who we missing? Do we have everyone here? I hate that man. I'm always like, look at the participants, let's try to figure it out. And we'll have automatically tell you, everyone's here, like, you're good to go. And so we've thought sort of thing a lot more about, like, just what are all the things we can do? When you start screen sharing, we're gonna hide things from your desktop, right? We're gonna, like, you know, turn off your notifications. So we're just trying to think of what are all the things we can do? So I think one of the part of the Zoom fatigue is, there's just like, I'm jumping between a lot of these things on my computer, like I didn't close on my windows, I was just thinking, like, what are all the things we could do to just make it so huge that the show up and be a human, and we can get rid of all the other stuff. I mean, I'm like you were I kind of was doing a lot of remote stuff before the pandemic. So like, I think I've had more practice with this. In fact, I actually prefer now zoom meetings in person meetings, because I am garbage at doing notes now in person meetings can just doesn't, it doesn't fit in my workflow anymore, right? It's like me, I gotta remember, what did they say my route basket again?
And I'm the same. To be honest, I don't think I've had an in person meeting in about eight years. So for me, you know, part of it's because I was on a dialysis machine. So you know, it's pretty hard to when that's happening, but yeah, look for me now. I'm, I'd much prefer an end. Look, I don't know, because I haven't got a comparison point. But for me, I think you get more quality, more focused on, uh, you know, a Zoom meeting, I know, that's become like Apple, you know, it's become the default word for the category doubt. But, yeah, I think it's really good. And, and, you know, what, what's your view on? You know, however, the pandemic plays out, you know, it goes back to a place where you can meet in person again, how do you think that's gonna work? Is it gonna be like a hybrid, or, you know, people will choose to work more remotely? What are some of the trends you're seeing in that that area of working remotely,
I mean, as a, you know, we started this company, as a fully remote company, we plan to commit to that. And honestly, I'm very excited from a hiring perspective. Because if you look at all the studies that are be done at different organizations, you find that a third of people want to go back to the office, a third of people never want to go back to the office. And a third people want to split time. And so I'm very excited that no matter what you choose, if you're a big company, you're kind of going to, you know, alienate two thirds of your users, or users, your employees, right. And so, I think there's gonna be this big sort, right, where a lot of people are gonna be like, I really like that work that work from home thing I'm going to seek out companies are focused on that, and there's gonna be like, Okay, I actually never want to work from home. Like, I brought it back set me back in the office. But, uh, no, I think I, you know, I think sales is really interesting, too, because I feel like sales was the last role to really go remote. Yes, right. Like, I think a lot, you know, there's a lot of sales managers are very hesitant about their team not being in the room, right. And a lot of what we're trying to do is how do we, how do we recreate the good parts of Salesforce with the ambient awareness of how your team says things in a remote environment. Because I think it's gonna be hard to get people back in the office, right? Especially, especially the younger set, right like they're everyone's getting, especially it's now it's gone on, you know, almost two years here. We've gotten very habituated to, oh, I can do this from anywhere. Okay, I'm currently doing this podcast from Lake Tahoe. Like, that's, that's a lot better than downtown San Francisco, I've got to tell ya.
yeah, and just travel, you know, travel time alone, like, you know, you just do is working. Now, I know, there's some been research saying that people now are working more than they ever had, because of that right there. Like, yeah, you know, to the, to work a lot quicker and tend to stay longer. But the I think the other one is, you know, people I say that, you know, I want to be close to my team, but in reality, like how often in a week that someone actually see someone that's in the office, right? They're either out to other meetings, etc. Whereas what I love about your tool, or platform is that, you know, you actually getting very specifics on the call, right? So right, you know, so like you said, you can go in as a manager and give, you know, feedback, on calls and even for some of my clients that I'm coaching, you know, like, I'm like, okay, so show me your last call, like let's go through this and it's always uncomfortable to begin with, but in the right way and frame the right way. It can be hugely valuable. So I think actually using a tool like yours, they actually get closer to really helping people than what they would be if you know, their so called in the office. So
what are the two things I'm hopeful for in the future? Like one is I, you know, I think one of the challenges to remote is you tend to have this meeting inflation, where you tend to like over invite people to all these meetings, because now it doesn't cost you anything, it's like, well, we don't have to find a conference room to fit everyone. So we just over invite people. And so like, you know, the mechanic has mentioned earlier how we can, you know, send a part of a call to someone who's not on the call, right? To support engineer, something like that, I think the same thing, eventually, we can apply that to internal meetings to right, and you can say, Okay, we don't need to invite everyone to this, if there's something that's relevant to them, we can like ADD, Mention them in the meeting, and they'll get that portion of meeting or they can watch it afterwards at 1.5x speed. Right, I think, I think that's what causes autism fatigue for folks, too, is a lot of these just like, you know, internal meetings where you really only need to be engaged 10% of the time, but you have to be on this thing you got to keep your video on, you got to be looking good. And you got to like stare at yourself for half an hour. And turns out like that's a lot of cognitive load. And the other thing I'm really excited about, I'm going to go back to like kind of future things is, you know, I think over the horizon will start to be able to detect things, you know, like you're giving a demo, right? I'm showing my product. I'm not really watching your face. I'm not I can't I'm not really paying attention to how engaged you are. That is one of things you definitely lose over zoom person person, right? If I'm across the table from you, showing you a demo, I've got a very good read on, am I keeping Paul engaged here as Paul not enough, right. And when they shrink down to the size of my thumb in the corner, we lose that. But one of the things we're trying to do is we're getting you know, we have access to every one of these video streams, we have kind of like some visual recognition, we can start telling like, hey, well, warning, like you're losing this audience, right are certainly gonna tell you to give you superpowers on the call. Right? So again, you have more and more ways to know like, I don't worry at the end the call did that go well, or did that Naco and I missed it. Right? Like we've got a lot of telemetry telling you this good, you did a good job, or hey, help you correct course in the middle of the meeting. So there's a lot of, you know, right now we've got kind of the middle stuff. But there's a lot of stuff coming down the pike where I think, you know, the computer can start sending the follow up for you can do a better job of detecting the action and can do a better job of summarizing some of the points that you talked about and things like that. I think if you have a bunch of companies got to jump the gun on that. And so like, push some versions of that probably about two years ago that were just weren't there. Yes. But I think we're getting close to that actually being which is really useful.
Yeah, brilliant. And, well, I'm assuming you're, you know, watching this and just thinking, you know, Richard, how can this be free? Like, this just sounds too good to be true. So, you know, what's the future pricing plans for Phantom?
So you know, right now, we are very focused on making the the most awesome app we can for like, what I call the single player experience, the person that's on the call. And, you know, one of the great things about doing this is there's kind of a you know, by making completely free, we make it very easy for people to share this product, right. And they we see a lot of people tell their colleagues tell people on the call with, right, hey, check out this product, right? And then where we kind of see ourselves going as we're building out a version of the product for teams, and really for the manager, which is a whole different set of features and value, right? And that's where we will probably look to monetize, right? But at the individual rep level, No, we just want to give them a great product that like makes their lives easier. We're free will get get your boss to pull out the credit card at some point.
Yeah, okay. Fantastic. Fantastic. And the domain you know, felon dot video, you know, I haven't seen a lot of video, the minds around what was the the, you know, how much debate was a.com versus a dot video?
Yeah, I mean, I think I think we're in an era now where the key thing is just can you, you know, everyone's gonna search for you on Google anyways, there's already you have too many non coms, right? So you just got to find a namespace where you think you can vet you when organically and be the first thing right and, and unfortunately, for us, there's like a movie that came out called fathom, and so we're like, still fighting to like, win that, like, search engine race with them. But yeah, it's funny, we actually, I think we put together a list we actually worked backwards from I think we took a bunch of like, five to seven letter English, I think verbs and switch words, and we ran them through and just said, like, Okay, which of these are available across and then we looked at all the TLDs so there's like, now like, 200 TLDs. And we said, okay, these are like the 20 TLDs. That probably would make sense for us. And then we just did this big merge and say, Okay, what, what's available between the like, you know, all the six letter verbs we could come up with, and the 20 TLDs. We shortlisted and we got like, a shortlist of like, 10 names that we kind of tested out. Everyone can only Fathom so. Yeah. You know, it's it's, there's not a lot of it's tough to find. Thank goodness, they've got these new TLD it's because we're rapidly run out I was not excited about doing get fathom.app.net.com. Right, which is probably what you'd have to do otherwise.
Yeah, look, it's funny. So I'm after polygons.com. Now, apparently the person that's got it lives in the next suburb, right? way into the email one answer the phone number, the phone number attached to the records, right? So yeah, I've literally got out of all the world, I've got the person with my domain in the next seven to be and I can't get ahold of them. So I think I'm just I've got Paul Higgins. CO, I think I'm just gonna have to go with that. Because at the moment, Paul is mentoring.com. Every time I type it, oh, my god, like, this is too long. But yeah, it's I think, yeah, the world, the world of just dot coms is, is definitely gone. So yeah, and yours is absolutely befitting of the product. So what we'll do now is just go into the deep dive on a couple of sales habits to close it out. So the first one is, what is a daily sales habit that you do to accelerate your sales?
Oh, that's your question. I mean, one of the things we do a lot of is we do a lot of I have a, you know, kind of a six hybrid sales success team. Yeah. But probably the thing that we do most are like, we actually pay people to take meetings with us. So it's a free product, and we pay you to take a meeting with us after you've used it once. And we found that has that does super well. Obviously, we still do the I have a it's an automated message, but I generally respond to them. Within minutes. After you have your first call using your app, you will get a message from me asking you how it went? Yeah, I think we I think we put some some gates on it, where it's like we're looking for ICP users, right? But instead of that, and so like, those two things, right, actually, for free products, putting a live human, a 15 minute call with someone that's just literally like, Hey, how can we help you? And getting outreach from SEO? That stuff still works like crazy, man?
Yeah, yeah, that's bring an end. Other than fathom, what's another piece of technology, which is essential for running your business, or, you know, I'll be more narrow let accelerating your sales. Sales.
We have a, I think we've just got a lot of, we have a lot we've operationalize a lot of things. So I think we use a lot of automations, and HubSpot. We built out a lot of data warehouse stuff early on. And so it's basically HubSpot in Slack, right become this kind of remote. I feel like as a remote company, having good automations between your CRM and slack is like essential to making sure like it's, you know, nothing falls through the cracks, right? And so we're constantly automating more and more things, which you have this, like, you know, the other thing we do is been really helpful. It's like, we have a, like a advocacy group, you know, we send you swag, and we, you know, like, we'll send you swag, we'll give you VIP support, which we had to like, figure out how to like, you know, flag people as VIP and we wait the feedback higher, we also give them equity in the company, which is also true crazy. But we have this whole process for, you know, there's like automated review of people to figure out if they'd be a good fit for this. And then we get like you get it. It's like a nomination process. There's like a eight step process happens on our end, but it's all just single clicks and slack and HubSpot. And so I think I've been really impressed with HubSpot automations, in general, to just make a lot of stuff really easy. Yep. Brian,
and, you know, you've talked about word of mouth referral, being at free, etc. But what are some other ways and the advocacy program, but what are some other ways that you generate leads in your business?
We got very fortunate that we are one of the first apps and this new zoom app marketplace. We're in a 50 launch partners in that I think, I think last time I checked, we're the number one app in there. So we get a lot of leads from that. Yeah, the second highest we source Ross is invites and so we do a lot to like, you know, share it with your team, share it with people you meet with. But we're also doing just a lot of like marketplaces, right? So getting our apps into more marketplaces. And then you know, what we're doing right here. I think podcasts are are trying to be a, you know, a great source of really high quality leads.
Yeah, yeah, look, totally agree. And the last one is a big one. But we're gonna take one action from today to accelerate or 10 times as sales. What would that be?
I mean, obviously selfish show until you go fathom that video slash pod. Skip the waitlist, sign up for a free product, you'll have so much more time you'll save a lot of time per day and note taking that yeah, that's my shameless plug. I think I'm allowed one of those, right. Yeah. Okay.
Perfect. And look, that's what I was gonna wrap up with, right? So you can go to like you said Fathom dot video, Ford slash pod. Yeah. And we'll have all those links in the show notes. But look, I think it's the way that you summarize that today. It's definitely something that I'm going to start using. And go have a look at the demo everyone because you know, it's 90 seconds, but it really shows you exactly how those custom fields work. And you know, what we're told looking bad here is a video is much better than the words or text. So go and have a look at it. But it's a fantastic product well done in 12 months when you generate it and really look forward to some of those featured additions that you're talking about. Because you know, I think we all could have sales made easier. And I think what you're on a quest to do is, is definitely that. So, Richard, absolute pleasure having you on today.
I just saw mine, thank you so much. But
what a great guy Richard is, and what a fantastic product. I just love the way that he set up those custom fields. There's a lot of things that I would love to have in a recording tool of sales calls that he's delivered on and the fact that it's free his brand, and don't forget to go to fathom dot video Ford slash pod, which is pod to jump that 700 Q to get access to the product straightaway. And why don't you share what you've learned out of this podcast, and most importantly, share, if you are using the product share on your socials and let Richard know how much you're enjoying it. It's a wonderful tool, I'm using it and I highly recommend that you do it as well. So there will be a summary of all the points in the show notes. And also you can get the full transcript, if you like by just going to Paul Higgins mentoring.com forward slash podcast. And why don't you share this with others. So you know, one of the key things that this product is getting so much success is the viral nature of it, it's free. So I think your friends and colleagues would love it. So why don't you share this episode with them so that they can enjoy Fathom dot video as well. And check out some of the solo shows if you have if you're new and you haven't listened to some of those before. And most importantly, please take action to accelerate your sales.
I'm fired up after today's episode. What about you? But hey, before you go, learning is just one piece of the puzzle. Now it's time to put today's strategy into action. Head over now to today's show page at Paul Higgins mentoring.com forward slash podcast and share how you'll put it into action. Be sure to head over to your favorite podcast platform and subscribe rate and review the show. Tell me what your favorite episode is. And don't wait one minute more to gain access to your pulse check at Paul Higgins. mentoring.com This could be the difference between struggling to get more leads and making this next quarter your best one yet