SHH202

Krista - Summit In A Box6min

Krista - Summit In A Box

00:00

Hey, hey, welcome to the Summit Host Hangout Podcast where you'll learn how to host a high converting virtual summit that leads to your biggest signature offer launch yet. I'm your host, Krista from Summit in a Box. And lately, we've been talking quite a bit about launching a scalable offer, like a course membership or group coaching program through a virtual Summit. And when I've been talking about those things, you might have noticed me or hopefully, you've noticed me quickly referencing launching a proven offer, rather than just saying offers in most cases, and today, I'm gonna break down why that is. So we're gonna cover why I really want to see you have an offer that's proven before you launch it with a summit. We'll talk about my personal experience with it. And I'll share my response to those of you who think it's a good idea, because you plan to just run a summit no matter what. So let's dive right into why a proven offer is so important when you're launching through a summit.

Krista - Summit In A Box

00:52

You've heard me say it before, and you'll hear me say it again, if you keep on listening, hosting a virtual Summit is a lot of work. It's no joke, and I'm never gonna pretend it's this easy, quick thing you're gonna pull off. It comes with an incredible payoff, but some serious dedication goes into making it happen in the first place. And with that, I am begging you please do not use something as big as a summit to test a brand new offer. Like how disappointing would that be to put in the 90 days to launch a summit bring together a group of awesome experts attract 1000s of people get them excited, and then wind up with an offer that doesn't convert? When it's something you could have tested far more easily and fixed before your something happens. Like the upside of that is, hey, you still also have an awesome assignment, you have the increase leads and visibility and connections and hopefully all-access pass revenue. But you could have tested that course or whatever it is earlier. And then also added in that successful launch on the back end. And the reason I know how this can happen and how you know not fun it is is because I have done it.

Krista - Summit In A Box

01:58

I got a little overconfident with my third summit and an offer I had brewing in my head. It was basically a coaching program related to my summit topic. And I had that I'd run that summit successfully several times. So the next time I was like cool this summit works. I know it does. People want help with this thing. I'm just going to launch a little coaching program on the back end of it. So I spent weeks putting the offer together, plan it all out, pick on some free beta clients, which like now I know that free beta tests are not the way to go. I stressed over the pricing, what was included, I wrote the copy, made the sales page, setup automations, bought the contract template I'd need, had everything ready to go. And my summit was great. I hosted it like I said several times before with great results. I knew that would work. But guess what wasn't popular the offer I had never tested before. Okay, it did not work. Zero people bought the offer. Even though 1000s of people were signed up for the summit because the offer was not proven. It doesn't matter how successful your Summit is, it cannot fix a broken offer. So do a paid beta round, do an internal launch to your email list connect with some perfect fit students or clients on social media. But whatever you do, please test your offer before you try to launch it through a summit. But when your offer is proven, and you host a high converting Summit, it's truly a combination that cannot be beat.

Krista - Summit In A Box

03:23

If you're ready to host a high converting virtual summit to replace your slow growth marketing strategies and use it to lead into your biggest course launch yet, I've got an exclusive training just for you. This training is for those who are interested in working with me in our Launch with a Summit Accelerator to host a summit that blows industry standards out of the water uses feel good engagement based strategies to create an amazing experience for everyone involved seamlessly leads into your biggest course launch yet and sets you up for additional post summit profits on the back end. Inside the Accelerator, we help our clients consistently host life and business changing virtual summits and in the free private training, I'll show you exactly how it works along with all kinds of examples. So apply for an invite to the Launch with a Summit Accelerator and training at summithosthangout.com/apply.

Krista - Summit In A Box

04:18

So I know what that being said, there are some of you listening and thinking, well, I'm going to host my summit anyway, for the list growth, all-access pass revenue, and other benefits. I might as well just use it to test this offer. Right, I have nothing to lose might as well do it. My counter argument to you is why not push back that summit date by literally like two, three weeks to test and get all of your launch material prepped and ready to go first. Even with launching a proven offer through a summit. I still recommend that our Launch with a Summit Accelerator clients spend the first couple of weeks pulling together all of their launch material, so grabbing their proven launch emails and making updates, tweaking their webinar slides, setting up the automations they need. If you have a new offer, you need to do that even more. So you're not trying to plan a summit for the first time, create a brand new offer, and put together all of the launch material for that brand new offer at once. Like that is a recipe for overwhelm and like regretting your life decisions.

Krista - Summit In A Box

05:15

So since you need to have your launch material ready to go before you start your summit planning anyways, you already have everything you need to do that test launch. So push your event back literally a couple of weeks and just do the darn test. Okay, you can multiply your summit revenue by tying in that proven offer. By getting that first launch out of the way even if it's to a tiny email list and tweaking things based on conversion rates, it is so worth it to do it, get that feedback and then be able to apply that feedback to something bigger and more, you know, a bigger scale like a summit. So thank you so much for tuning into my short little ranty episode for shownotes and resources mentioned head to summithosthangout.com/202. In the next episode, we'll follow this one up by talking about what results to expect when you do launch a proven offer with a summit so be sure to tune in for that. Now go out and take action to plan, strategize and launch your high converting virtual Summit.

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