I got a little overconfident with my third summit and an offer I had brewing in my head. It was basically a coaching program related to my summit topic. And I had that I'd run that summit successfully several times. So the next time I was like cool this summit works. I know it does. People want help with this thing. I'm just going to launch a little coaching program on the back end of it. So I spent weeks putting the offer together, plan it all out, pick on some free beta clients, which like now I know that free beta tests are not the way to go. I stressed over the pricing, what was included, I wrote the copy, made the sales page, setup automations, bought the contract template I'd need, had everything ready to go. And my summit was great. I hosted it like I said several times before with great results. I knew that would work. But guess what wasn't popular the offer I had never tested before. Okay, it did not work. Zero people bought the offer. Even though 1000s of people were signed up for the summit because the offer was not proven. It doesn't matter how successful your Summit is, it cannot fix a broken offer. So do a paid beta round, do an internal launch to your email list connect with some perfect fit students or clients on social media. But whatever you do, please test your offer before you try to launch it through a summit. But when your offer is proven, and you host a high converting Summit, it's truly a combination that cannot be beat.