Hello, hello. Hello, everybody. Welcome to Friday's q&a call with the coach. And if you can please in the chat, let us know what is one thing you that makes you happy this week. And what fun plans you have for this weekend. Okay, and let us know, share something fun, something good, it's starting to get a little gloomy over here, we're expecting a lot of rain. So hoping that the garden would take off right there. On the bright side, guys think on the bright side. And I'm also not saying that because I love and know how to do gardening, I actually have a black thumb, I kill things. But I know how it works with rain and the gardening and stuff. So definitely let us know if you have anything to share. Before we get started, definitely wanted to give you some housekeeping notes. If you didn't hear me saying yesterday, don't forget, you have a brand new laser coaching session for April, if you're making progress, and you can use this to check your progress or do a walkthrough on some projects that you've been working on. Or if you're feeling stuck, definitely schedule it so we can talk about it so we can get you unstuck. Okay, and definitely working on like maybe creating a to do list for you next steps down the line. You can use it remember you can use a laser coaching session for anything that you would like to do, for sure. All right, and also to quickly remind you that we don't have our usual Friday q&a call next week. Right it because in observance of the Good Friday, but we will have the Thursday's q&a call. So if you have any questions please mark your calendar. Throw that in for Thursday's q&a call for Sylvie or if this is any follow up question for your critique, no problem at all. While we don't have the Friday q&a call, please submit any kind of questions you have from Wednesday when we post the critique two by 2pm Pacific on Thursday, you can just email all your follow up questions for your critique to support as Sylvie mccracken.com I will try to make sure that I answer all your follow up questions before the end of the day, just so that we can get that into that clarified get your questions answered before your next mission. Okay. All right, let's take a look. Ooh, because you found a person to help you do your social media. Oh, social media marketing that is a bigger and become your virtual assistant over time. This is good. Yay. And planting the garden ensure that you're probably better at gardening than I do. But you know, it's always good. I think this is a one of the best skills that you can pass on to the next generation is how to get things started. Right? Because it's so useful. So fun. And for a lot of people so calming and grounding to write. So that is awesome. Great to see you as well, Becca today. Now, we don't have any pre submitted question this week. But since we have Becca here, do you have any live questions that I can answer for you right now?
Wow,
this is like a whole hour of laser coaching session for you why?
Oh my god. Oh my god. Okay, I feel like I won the lottery.
Do I have questions today? Um, hold on. Please, for I usually have questions, let's just see if any of them need to be answered at this point. Um this is a really strange question. But it's just I like to think ahead. Once I'm building once I'm in the course, and I'm creating it, and I'm sending links to my course participants through email, like each week, here's the next video or whatever. How do we put an expiration date on it? Like if I had a Do you know, like, once their 12 weeks is done in their course, that video will they'll always have the link.
Right? Right. And then we funny thing, we were actually testing that out as well. Because back then we're saying that you know, just do a quick and dirty, we send out the link and email and all that. And then honestly, it is in the works. So we're trying out a few different ways to keep your access limited. Whether that be housing on Dropbox, Google Drive, whatever that is, we're trying to access point right now. Because honestly, while the first round of your beta program may end up to be something you revise, right? Because we don't expect that your first round of the is all glamorous, and maybe you were like, oh, there's that one part in my video in module two that No, I want to add that change that, edit that out whatever that is. Things could change. So Oh, if we were to have them go through the first round and ended up accidentally have a forever axes, I think that will be okay considering that as just a beta that is needed to be changed that is whatever, whatever. So that is okay in a sense of the accidental, you know, forever access. Now, if we're talking about the Evergreen videos, the ones that you are going to continuously using, we are testing a few things that you can probably do quick, also quick and dirty, preferably free, using whatever cloud services that there is, and see if we can, you know, work on maybe put in access for people when they're joining your program and pull their asses afterwards as well. So that it will be the free version that we're working on right now. But really down the line, if you are doing good. And you are, you know, moving forward making revenues and you want to invest on a membership site of some sort, definitely look into like, I think Howard is on Zettler is all that, I think is ZENLER or ze and l a r. Okay. However, it is a British based website, very similar to Kajabi. But Kajabi seems to have I think, you know, from what we've heard, there were a lot of issues with them, there are definitely a lot more pricey. And I came from Howard's comment on that Xander right now seems to be still on an introductory pricing, don't quote me on that. But once you are in for the membership, you are locked in on our rate for forever, until you decide to live in a coup, I don't like it anymore, I'm gonna pull this like, you can actually pull that and transition to a different website if you wanted to. But definitely research on Xender is see if that will be a membership site to host your content. Because then that's when you could start managing member and stuff and all that. But remember, this is also kind of a thing where you decide do you want to invest in advances just just locking not great, or you want to wait until the revenue comes in and you go, Okay, now I have revenue revenue comes in, I am going to turn that around and invest in whatever system that helps me manage the whole thing. Yep. So that's up to you. But we are testing out a few free version for you just to see if we can build something really from the ground on the very best one on one version for you. And we are definitely revamping module seven the content creation content. So keep your eyes on your emails on a Facebook or whatever will update you, whatever, those are ready for you.
Okay, that's great. Because I was thinking too, that if I do everything through email, and I just send the links, people can just forward that to their friends. Right. Right. Which is not the end of the world. But these those people are missing out on the q&a. And they're missing out on the conversations in the private Facebook group. But right, yeah, okay, I think I'm really motivated to get into one of these membership sites and start building one once I have to do it, it just seems like it's going to make my life more sane, like the example of Renda, who lost her mind when she had what was it 40 participants in her course. And she was trying to keep track of the emails to send every week like I'm not, I'm never gonna let myself get there. But I'm really glad to know the example because that's right. And there are ways
to send out a group email, like quick, right, you can group all this contact information and send them the information. And I'm thinking, you know, while we're just testing out yours, a glimpse of it. So what I'm doing is I'm trying how Google Drive in uploading all the content, pretend content on it, and basically add my own personal email to it and try out a few things. In either if we were to share the length of a video of the worksheet, whatever via Google Drive, I can still dis unshare that later on. So I'm testing it out right now, once I figure something out, we'll definitely include that and make an announcement for you guys on how to do it, how to modify it. So that will be a free version while you're doing the first beta round. But really, as you are rolling the second round as you have more clients, having a memberships I really helps you navigate and manage all the members as well. So and I think another thing I wanted to mention is that remember, your contract is also your best friend. Right? Because when, when it comes to sharing documents, right? In fairness, I could have just, oh, I'm gonna make a copy of everything I'm going to share with everybody hey, you know, I'm gonna charge you know, $4,500 for this thing, but I'm just gonna charge you 450 For all the documentation and stuff like the contract should there is a clause for you to protect your intelligence like property, right? We you should always have that clause in there and say, This is for you the playing client. And you know, If you were to share that publicly, it is frowned upon blah, blah, blah, there should be a clause that protect you, and your document and your everything that you have created for your program. Right. So that will be the second line of defense, when it comes to this whole, you know, the property of, you know, everything sharing or unintentionally sharing. Definitely, like, you know, this is something that, you know, you want to make sure that your contract also has set up and protecting you from
Okay, that's great. And I'll say on that note, I had an appointment with Elizabeth, the attorney to review the contract that she wrote, but also like my little tweaks, was so helpful.
Oh, God. So glad, because I think really the attorney, I was, you know, if I, if you don't hear it enough, Sylvie always say that attorneys, their job is to make it difficult for you, because they wanted to figure it out. 100,001 ways of not ending up in jail. Right? Always conservative there are protected, they want to figure out this is probably not a good idea. That's probably not a good idea. But I did it, and I did it. And the great thing about Elizabeth is she is really has worked with so many of our clients, so she knows exactly how this is, in addition to your day to day job, right. And you know, it is not always as something that other attorneys are capable of doing. Right? Because Because I remember they were our clients that are reaching out to a union attorney. They do have a representative. And so they talked and they were like, oh, yeah, no, your license. Again, there's no way you can do this, there's like, I believe there is a way to do that there are a lot of people that have been doing it. They're just a whole lot more huge level of conservativeness for the cloud. So definitely encourage you to talk to somebody who really knows and I think Elizabeth is one of the really good ones that you can talk to for sure.
I think so too. And I overbooked her because I wasn't sure how long I would need to have all of my millions of questions answered. So I had extra time because she was super efficient in her work. And so I ended up asking her questions about my clinic that I own as well. And like nitty gritty about that, and she just handled it so beautifully.
It was great. Wonderful, wonderful. Do Yeah, total
was an accountant that she recommends for people who are in who do this kind of work. Because I'm just thinking next year when it comes to tax time, my current accountant is not going to know how to handle all this stuff.
That's interesting question, I think definitely ask her I don't know if hers would be able to because I think another thing for you to consider too is ask around and I think maybe find a small business owner support group somewhere and see if they have their own suggestions within your state because I think it really varies from state to state that's bursting. And number two is their expertise are they have they had any experience of working with people who have a side gig like you guys starting an online business while being a full time health professional? I think those are really a lot of things to take into consideration before you reach out to any one of them for a consultation call or for whatever reason, I think really, this is all the things that you need to take. You know, think about before you book another one. Yeah, okay. Yeah,
thank you. I'm good. How are you?
Good. Love your first Facebook Live.
Oh, thank you. Yeah. Yeah, so bad. And all I rehearsed it once or twice, and then I hit live was like, well, it is what it is. Right. All right. It wasn't too bad. Yeah.
Ready? Have you watched it though?
I did. I watched it over like once or twice, and I didn't hate it so much. So it was good. Very
nice. I love it. Love it. You didn't die.
I didn't die. I didn't. Like not so scared the PA SS anymore. I'm like, I think I can do more. I can do a couple more. So yeah, I'll try to keep up with it every other day or something like that. But I'm sorry for logging on Lee, my, my iPad, my iPad was dead. And it took me a minute or a couple of minutes for it to charge enough for me to turn it on. So I'm so sorry. All
right. No worries. Um, quick question for you. Because I remember the last time we when we do the social hour, we chat about Zettler were you able to do some digging and what did you find?
You know, a Rebecca was interesting to hear you guys talking about that? Because I'm like 90% Sure. I'm going to take the leap when Sandler I have another friend who is doing a course she's not a medical provider, but a similar type. Of course, she's dabbled in other things. But she was the one who told me about it first, and then I thought it was interesting to hear it being discussed with Howard. Right. So you know, she was like check it out because it's an all in one platform. And it is what I'm struggling with because through Silver's cores you guys have great resources for us most of which are free or very low cost, which is what many of us are looking for until we really get started. So it's awesome. But there's part of me that doesn't mind investing a little bit in something so that I only have to learn one system once because I'm not very techy. So what happens is learning all these other free systems while are amazing for cost effectiveness and good to learn, I'm spending a lot of time learning MailChimp and then I'm learning you know, a website develop like how to build a website, and I'm learning how to and some of the we don't have to do for Sylvia's course, but I like to do that stuff. And it's a lot to learn all at once. So I like the idea of Zettler. Because I believe that LA has a website, they host websites on there. So you can build your website right through there, you basically from the from the feel I'm getting from it, you can you kind of add your branding and colors, and it will be cohesive, like along the way. And you could also house your course in there. So I like that, you know, so you don't have to pay for extra on a website hosting to host the course on your website. It is like one system that does your website, it does your contact management. So like your your MailChimp, it sends emails out to people. And apparently, once you get, it's like anything, you're going to have to learn it and spend some time if I can invest some time in that and a little bit of money because apparently this system is probably going to go for a huge amount of money eventually. But it is kind of low right now being introductory. i The only complaint I heard about it from my friend who uses it. And it's not a real serious complaint is that because it's based out in New Zealand, sometimes some of them are sleeping when she's awake. So when she would like a little bit faster tech support, sometimes it takes a little while because on the hours that we're awake, they have people on but it's like a skeleton crew that's on. So maybe she doesn't get as fast response as she wishes. But she says that they they have great response, they do get back. And that would be like not even really a big negative because they have good responsiveness. I think it's just not as fast as she's expecting it. But she says she really likes it. So I haven't paid for it yet. And it's on it's like at the top of my to do list to like get in there and play with I think there's a free version, I'm not sure. But I've been looking into a whole bunch of different things like clickup is another one. I don't know if you know about that Hannah, someone was talking about clip up, click off, which is like more to keep your files and stuff organized in a way because I'm one of those people that has like my million tabs open. And there are a lot of different programs I know. And it's great, but it's also doing this half the time I have tabs that look the same, but they're different documents, and I'm over clicking and trying to figure out where I'm at. So there are different systems that you can invest in, that can help you stay organized when you're working on your business. And you can kind of just, I need a better flow. Like I'm kind of all over the place. I'm like, let me check this person's email, then I'm like, wait a second, I want to send out a group email, let me go into MailChimp, and figure out how to do a mail group email. And then I'm like, well, somebody just applied to come into my Facebook groups, I have to save their email in MailChimp. Let me go back to and I'm like going back and forth all over the place. I really need something that's like one all in one where I am just in that system. And like yes, we do have some social media management. So I'm probably going to invest in something like that. So two things One would be like Zen Lark. And one will be like a social media management system where you just put one post in it and it's connected to everything. It'll send your posts out to Facebook, it'll send your posts out to Instagram, sends it on Twitter, if you're on Twitter, and there's like somebody in the past I've used it with my other network marketing, but it was I use a Hootsuite. But there's another one out right now that I've been looking into which is called Wolfie, I think it is. So I don't know if you've heard about that one. I think it's called wolfy duck like a dog, the dog is their mascot. And it's another really good one and they're very, very, very low class now too. And and it's another one I might do so that we all have like one kind of thing where I just managed my social media and my posts, and then one system where my or the rest of my businesses and I think venlor even accept payment does does bills it like does everything so you're not like you know paying for all these separate services with all these and then having to find them and figure out how to integrate them. That's what I struggle with is the integration and to streamline the business and make it easier for me so yes, I'm very interested in downloads, I haven't been in jumped and bought it yet because I'm I'm a type A person that likes to like really research and really weigh everything out. And I'm not afraid to invest in it. But I would really regret if I invested in a year subscription or something and got into it a month later and didn't love it, or something else came across my dataset is better. So for me, I'm like let me just start researching these types of systems and programs and people are implementing the software and just make sure that that's what I want. So that's kind of where I'm at with that. But
yeah, the first thing do you know when do they end the introductory pricing?
No, but I do know that it's already in creased, like if you look at because I was doing watching YouTube videos and xmR, because that's how I learned if I want something or not. So I went on YouTube, I typed in venlor, I watched a bunch. And there are some people showing their own venlor accounts. And like their introductory pricing was even lower than what it is now. So I do know they've already upped it. I think it's around five something for the year. And if you get into it now, it'll be that way for you forever, when eventually software like this could be two, three and $4,000 a year.
And I think you know, one thing to think about too as they are doing this increase, I've been I'm referring back to that common your friend has about you know that because they're based in New Zealand, I thought it was England, but you know that there is a time difference in response time, as they're increasing that it also could potentially mean that they're building a bigger team down the line, they might eventually have a US team and by then the price is probably three times as much. So we're already in. Yeah, exactly. So I think the support is being built to like it is going to be bigger and better. Just like how you guys started with a supporting document, right, you can start small, and then add on later. And I think that's what they plan on doing. But right now hoping is a small one in New Zealand. And that's why
I totally agree with that I do feel like it's going to grow and like you said their support will probably get better. And honestly, it wasn't even enough of a negative to push me away from it. And so far, in all my research, I really haven't found any thing else like negative about it. All the YouTube like, you know, the people that put up and some of them might be putting up their own links for Sandler hoping you book through their link, because they probably get a discount if people book through their own link. So I am aware that they don't really want to show a lot of negative sides of things. But really, it does look like quite an all in one already. And I kind of excited to see where they even take it because if it's already in the beginning stages and has all of this in it. It's kind of exciting to see like, gosh, what else will they put in it? Because these things do grow, and they add more.
I don't like it when we do right. We learn from you guys. And we get a feedback from you. And then we continue to build bigger and better things for you. I think that's the same thing. Okay, and another thing for you as well, Kristen, and maybe for Becca as well, while you are figuring out these systems, I get it. Maybe we're not the tackiest Is that even a word. But you know, as you're learning, I remember, I think we had this conversation like it is great for you to learn it because it once you hand it off to someone, you won't have to tell them exactly what to do as well. So while you're doing it, make sure that if you can maybe grab an iPad and just do speech to text. Okay, so I'm on my MailChimp, step one, I have to do the editor. And then I connect this zap, right or you can just title it go step two, send a group of campaign to potential clients. Step one, you did that you check this and then you input that in a doc and then you set right you walk these through, not only help you sort of solidify that in your head, internalize it and remember it and just like, I can't, I could do that in my sleep kind of thing. But also building an SOP for it down the line. So say when you are hiring a virtual assistant, hey, here's a Gen Gen SOP, can you help me even make it prettier, or use this as a guideline for you to walk through, I want you to, I want you to start picking up MailChimp for me from now on kind of thing. So then when you are heading it off, it will be easier. So again, if you're thinking about typing, it would cost you time, definitely just do a speed checks, right? Most of the iPad iPhones will allow you to do that. And I think this will be great as you're learning to put that in so well for me, I need that to kind of help me internalize this stuff. So I don't forget, but also down the line, it will be a great, you know, as you know, asset for you to hand down to people who you hire that will finance products.
Oh, yes, I totally agree. And then definitely we want to learn how to do it ourselves. Because if we don't we don't even realize what's available out there to ask our systems to help us with you know, we have to know what it is how to do it and how to use it, how it will help our businesses before we can ask them what to do because they're not running our businesses. For us we are we have to lead them, you know, and what we want. So yeah, I mean, eventually the goal is to have an assistant that will be wonderful because it's just not my wheelhouse. I'm so uncomfortable doing all the tech stuff, but I'm pushing through because I do know I need to learn it. And that is going to be what gets you sales and you have to do it. So and actually it's kind of fun learning some of it but some of it is stressful. Like I my problem is I get involved in one thing. And then I'm like yeah, let me learn how to do this email campaign. But then next thing you know, there's another button over there that says, you know this, I'm going to do a funnel or whatever and I'm like, What's this and then I'm searching over there and 10 steps into it. I'm like, I never even finished the original thing I came here for I get so distracted like I don't think I have EDD I just think I want to absorb everything at once. And I can't, it is hard for me, I'm also not a good multitasker, I really have to focus on one thing and being on the computer is hard for me, because things are coming up. And I know we have tools to quiet them all. I've tried to quiet all my alarms, and there's always something that just comes out my phone, or I realized there's a meeting going on, and I just got stopped in my workflow. And that that comes with time and with practice, also managing your time and protecting your time. And but it is something I struggle with. I recognize and I have to work on. So. But yeah, but there's always there's always things but that
information is overwhelming is the thing, right?
Yes, yes, yes. It's a lot, it's learning a whole new job. And I think about it, I'm like, gosh, it took me, you know, five to 10 years to really feel like a an expert in my job of what I do. And we're almost like learning a whole nother business like we really are. So it's not going to happen overnight, you have to spend a lot of time and I remember learning to be a nurse practitioner. You know, it was like very immersive that first three to six months, I did nothing and except go to work, stay late, stay long hours learned to charting, you know, and until you really felt like you could be autonomous and take care of a baby on your own without asking someone for help is it's a lot of like, it's like drinking from a firehose, and that's sort of what this is like to in the very beginning, you're, you're learning all of that, and it'll get better as you you know, practice and spend time, it just takes time sometimes. So I feel like I should click that as part
of the testimonial because it's just, it's gold, you know, because no, a lot of times people I hate to say this, but I will say a small portion of people jumping in thinking that, Oh, it's easy. It's just gonna magically poof happen. And, you know, I'm just gonna be on the beaches and sipping my time in no time. Like, you know, there is a definitely a significant amount of work that you need to put in to make that happen. And I don't think everybody really understand that until you're like, Oh, crap, there is more than I Oh, well, okay, there's, there's a whole lot of things. Yeah,
for sure. That's so true. Very true. Luckily, I've been through this with another business, you know, I used to do health coaching. And I loved it. But I got I didn't have a very organized business style. And I love joined the coaching part of it like the face to face and the helping people, they would tell me they were losing weight, I was really, really good at it. But I was really bad at like messages would get lost, I would get busy, I would start to type a message to someone I would get, you know, distracted, I would never finish it. And so my follow through, I actually became more I was too busy, I had too many clients that my follow through was suffering. And then I wasn't enjoying it as much, because then I was feeling badly. Like, I needed a better system as far as I went. And I just stopped doing it. Because it became more stressful than it was more it took some of the joy out. So it's important to me this time around that I don't do that, again, with my clients that that I stay organized, distinct, that you know, I'm really good with my follow through that messages don't get lost that I have a good system in place. Because I don't have time to worry about just I've responded that much. I need things more automated, which is what I love about your guys program, because that's what you preach is saving time and automate, optimizing that that's what I didn't do the first time around. So that's what I eventually once we get no, I don't have any clients yet, but I know they're coming. I have paid. And so I know when that does happen, I want to make sure you know because it can slap you in the face, like you were saying and some people get 440 clients at once, if you ended up on the right podcast, it could happen like overnight like that. So you want to be ready, you know, I mean,
your your son, yeah, it was random, right? With her existing email list. It came with 40 clients that overwhelmed her and, you know, it can happen, you know, which reminded me remember the comment that came in on your live and I think I believe it was a male asking if the men can sign up for this, I would still think that reach out. Just say that that is actually a great idea. I would love to chat more about those. However, this current program that I've designed is focusing and targeting specifically for women. But there are some ingredients and parts of it that allows both of you to be part of it and to kind of build a system where you can communicate better you know, do this together as a team and all that. So definitely would encourage you to book a call with me regardless and definitely invite your partner with your wife. So we can have a three way conversation about this program. And other than that, I wouldn't I would wholly discount his Oh yeah, you know, sorry that sorry, bro. This is only for women. But it's like yeah, do you have in mind that I can speak to because there is part of this ever require both of you being engaged. And we'd love to hear from both of you kind of thing. Don't just count out, reach out. Put it on your tracking list. Get to it.
Okay, well, for sure. Thank you.
Can I ask a question, Hannah? I think I maybe I said this before, in like a previous call, but but I'm still feeling it. So today, I finally did another Facebook Live. I took Chris and I got wicked sick, and my son was sick. And so I just had like this crazy hiatus, which I think was really good, because now I feel like I'm coming back much stronger than before. And so I finally did another Facebook Live, and I'm bored. Like the form. Maybe it's my ADHD but like the formula. I'm starting to feel like this feels too formulaic. I feel like I'm not authentic enough in what I'm saying. And has anyone ever said that before like, and what did they do?
You really see you. And I think you can alternate. You can alternate the ways that you do it. We know pa s works, because it is addressed directly to the problem, calling out to people and help them resonate, because remember, there are people out there that are absolutely running dry and running on fumes without any energy left in the bill, not knowing what's wrong. Right. Same thing with Kristen, there are paid people probably tried to get pregnant or already pregnant. And they're just like, I'm anxious. And I don't know why. Right, you have to remember, not everybody recognize that they have a problem or that the problem is something that can't be cured, or improved on. So PS, I think there is still a way of doing that there is a reason why it is designed the way it is it is to target those people who may not have known the problem exists or to elaborate on what lack of energy could mean for a female's body. Right? Because I could be the L maybe I just didn't have enough coffee. Or oh, maybe it was just you know, I have a busy day today. What they didn't know that this could be chronic, it could be that you are disconnecting with your everything, your personal life, it's more to it right? And for you to save that fuse in their faces and go, do you recognize that lack of energy means a whole lot more? If you will, this, this could mean blah, blah, blah. If you feel this, this could involve a block, right? That's how PHS is structured. But say like, if you're doing two Facebook Lives every week, you want to do one that's just authentically being you. Absolutely fine. I think this is for people to also see the side of you that go okay, let's talk pick on people's wounds. today. I'm gonna share something with you from the bottom of my heart. Something, right, and this could be like, you know, I'm thinking from Chicago. You know, Facebook Live is like, a guy's Guess what I'm doing. It's dark. I'm just prepping for my night shifts, lunch. And I remember back in those, and I love her authenticity, like she would she was a bat robes guys, back row. And we're here wrapped up and everything. She's got a cat on a shower. She's like packing your lunch. And she's like, You know what? I'm gonna do Facebook. Because this is what nurses do. Right? Before you do a 12 hour shift in the middle of night, what do you do if you wake up in the middle of the day and put up, you know, take a shower and all that. That's the view of her in preparation for her next shift, right? And I want that to be you guys too. It doesn't have to be always glamorous, it could be like, you know, for a woman, like you know what, as a woman, I am tired. I am tired a lot too. And I but then the only difference that I have different from a lot of you out there is I have the tools to help myself get back to where I was where I wanted to be. And I want to share that with you. Right to be authentically you is nothing wrong at all. It's just that PS design is the way it is because that's a marketing tool. That is a way for people to recognize really what the problem is because a lot of times people really don't know that's a
thing. Okay, so what so what I'm hearing is that the PTS doesn't have to just be picking up the wounds, but a PA also be like, here's some reasons why a person is tired. Is that right?
Yeah. So he did, right? Somebody is tired. That is a problem. Then we'll dig deeper, right agitate at the still PDS. Okay. Yeah. Okay. So you can approach it differently. And the same thing with Kristen because I remember we're talking about expanding your current ta as to a different topic. That's the same thing. How do you use the same theme, right? You're talking about fatigue, maybe right for pickup, that maybe is fatigue, maybe it's a lack of energy and it is not eating? Right, right. So those are the themes that you can talk about, but you can agitate a difference. Right? It could be that you're talking about diet, you could be talking about the skin doing, you could talk about daily routine, right? And those aren't can all be addressed differently and just kind of expand. It could be the same theme. Honestly, people forget. So even if you were to do the same thing, you know, next week I don't I doubt people are gonna have you said that last week.
Yeah, I might have different viewers, if you change the times of when you go live, you might have totally different viewers. So that was the other thing I learned that you could go noon and you can hit this group, and then you could go at five or eight o'clock at night and have a totally different group of people who would see you and do almost the same thing. But yes, I was just to add on to that, um, one of the things that I was going to do is like when you pick your PJs, kind of pick one like for the week, and you do your PJs, like, for example, mine could be like breastfeeding, like poor latch. A lot of women, my market is new moms, they have no clue what a poor latches and most of them feel like breastfeeding is this beautiful, perfect thing, these babies come out and they latch on without a problem. And life is great. And they have no clue that that's actually extremely rare. And almost all mom and babies have problems. So I have to actually teach them what they should be worried about. Because they don't even realize that that could be a problem. And so what I'm going to do is probably not every time that I'm going to try to trail something like put up a flyer or an article or something about, you know, breastfeeding or about the problems and breastfeeding just so that they know, well geez, it really isn't like that. It's not like I see it in the movies. And then you you give them a couple little bits of information throughout the week. And then boom, I go live and be like, you know, are any of you out there pregnant? Are you worried about breastfeeding? Do you know what it feels like to have a poor latch? Do you know what that looks like? You know, I work with women all the time. And I and I'm able to recognize whether or not a baby has a good latch or a bad latch. And I work with women about you know, fixing that problem or what the solutions are different holes, isn't that, you know, come join my course because we're going to be talking about all of that in my course. And so I kind of like lead up to the problem, show them that there's a possible problem, show them what they didn't even realize they knew could be a problem and then say, hey, guess what, I also have a solution to this problem. So that was like that's sort of like my goal. And what I'd like to do is kind of pick a theme for the week and maybe throw out some info, give a little paper trail kind of say and then boom, hit him with the PHS and the solution.
And another thing to think about it to like say, when we're talking about breastfeeding, I can't God I have so many flashbacks of my girlfriend sharing with me the horrific breastfeeding stories that some of them even remind me of a bear strap on your nipples like just Yeah.
I just grabbed his toe curling pain and all the bums that have breastfed know, they're like, oh, yeah, that's exactly what it's like. It's toe curling.
Yeah. So so it could be like, okay, it could be like, Okay, from my experience working with my patients. I know that that is a step. But another thing another in another way you can do it too, is pull your personal experience, right. And think about that through Sophie's route most recent Facebook Live, if you know what I was one of you, I want to be perfect. I want to be this I want to be back and turned out, guess what? That led me? Nowhere. Right? So it could be like, oh, you know, you're thinking breastfeeding is all pretty and dandy and all rainbows and sunshine and stuff. Let me tell you a story. Like it's something about you. And same thing with that go right? Like, you know, if you are feeling tired, your lack of energy, don't feel bad. I am, I was one of you. And I can be one of you from time to time. Here's my story. Hear me out. If you want to learn more on my skills and how we I, how I get myself to where I'm at right now where I can tackle any problems. When it comes to energy, book a call with me. And let's have and see if we can work together kind of thing. I think that will be another powerful PS as well. Because it's more of just, I'm not all like, you know, high on the pedestal. I'm sharing with you. I know this not just because of people that I've worked with, but also through myself. And I think that is also another really powerful point and also show up authentically as yourself.
Okay. Yeah, that's great.
Yeah, awesome. All right. Well, this was like a, you know, mini laser coaching session for just the two of you. But you know, any other questions?
No, I don't think so. No, no, no, I'm good today.
Chris, I'm so glad you brought up details on zanla. When I looked at it while you were talking about it, it's so cheap. I mean, I thought it was 1000s
what you get? At first, you're like, oh, $500 Like that's a huge amount to drop on something. We're not sure what's going to happen, blah, blah, blah. But then I'm like, for all that you get if you add that up and buy it separately in different sites is actually really, really good. And for the convenience sake, I probably would have just like I don't know if I would have looked so deeply No, if I didn't know someone who was already doing it already hosting a course on it. And she was like, oh, It's great, I can't believe you're not doing it. Like it's it's such a great thing. And so then I was like, so I put it on my little list of things to look into, and just really started looking into it because I want to build a website and I have my domain, but I don't have a website yet. And so I don't want to spend all this time doing the Wix website, and then try to figure out how to plug it into Zen learn. I'm like, if I'm going to do it on Sandler, let me just bite the bullet and do this now. Because I don't want to have to redo that work. I hate I hate doing work over again. So trying to merge
things just can be so complicated.
Yes. That's about everyone's always talking about plugins, I don't know what those are plugins, to me are those little things you put in that smell nice in your room, I don't really know what a plugin is on the internet. Everyone talks about him and I don't know how to do anything with them. So that scares me people say that I'm like, I don't know what
that is. You know, I love being cost effective and, and really having the really cheap. Yeah, program, you know, from the get go. But I also really love doing things well, from the beginning, if you can see the writing on the wall,
that's what it is. So it's like trying to find that fine line, right? Like trying to find the right thing that's going to work with you having a little bit of a head like foresight to where you're going to need or what you're going to need, but then also being willing to put a little money in, but have it not be too much. You know, like
what it is? And hate if you hate it? Yeah, right. So I always try
to make sure maybe two things like I like some of the programs I do monthly right now, because then you can play around with it for a month. And then it like like I did I pay for MailChimp for the for the paid subscription. At first I had a free one. But then I wanted to do some other things you had to pay for. So then I paid for it. But then when I played around with those paid features, I really wasn't a fan of them. And I wrote back to them and said, I'd like to go back into the free thing. And they were willing to reimburse me even the month a paper which is only $30. So I didn't lose a lot of money. I would have been fine giving it to them. But they were you know, willing to give it back. So I was like, Yeah, I mean, I didn't go through that process yet. Because I I still I still need it for right now. But when I move over to whatever I go to, which is probably venlor I'm probably not going to use MailChimp since they have like a, I think it's called a CRM and a contact. What is the CRM stands for contact resource management or something like that, is that right? I'm making it up.
But they're lying relations management. Oh, see, I
knew a CRM was something but I remember what it stands for. But it's basically how you manage all your contacts. And it's what I didn't have the first time around. And what happened was, I was writing people's names on paper and trying to remember who was a current client? Who do I have to sell to, you know, and I don't know Excel spreadsheets, because I'm a nurse, they never taught us any of this kind of like Office or bookkeeping stuff. I know how to I know how to use medical charting systems. But none of those are XML or anything like that. I don't do data in my job, some nurses do who do research and things like that. But my job doesn't do any of that. So I really never learned it. And I'm not opposed to learning it. But I never took the time to before. So yeah, I mean, like to contact resources, or contact the CRM is what I didn't have in my first business. And I become I became drowning in my contacts. And it became confusing to me, I didn't know how to send out an email to everyone at once I was sending out individual messages to people. And I had such a large client base, it became overwhelming. And it was really ultimately what caused me to just put the kibosh on it because it was too much. And I didn't learn how to how to organize that. I definitely don't want to make that mistake this time around. And so from the very beginning, I want to I want to do it right from the beginning. I don't want to have to funnel it in later. Like I just, yeah, so that's where I'm at with that. So I'm definitely I think I'm gonna do Sandler back, Rebecca. So let me know if you do it. That would be cool. Yeah. To share stuff about it and teach each other little things that we learned along the way for
women supporting woman. Oh,
and you do, right. Howard's right, currently doing it. He's not thinking about it. He actually bought it
right. Yeah. Yeah, you already went on one and went ahead and do it. Do you know if it
has a way to create an email address that's more personalized than just a Gmail one like, I throughs and Laura, do you know that or
once you have a website setup, you have a domain name? I know for Sylvia the way we did it is going through Google workspace, so you will use that domain name so say new mommy guru.com Sorry, I can't I can only recall yours. So you can see have like support at New mommy guru.com setup or info at New mommy guru.com through Google works.
Mine could be Kristen at new money guru.com. So I did buy my domain. But I mean, I bought it through GoDaddy, which apparently might not have been the best choice because I don't think Sylvie likes GoDaddy, and I'm not sure exactly now that I bought it on one place, how to move it like over to zanla Or how, what that means or how you go about doing that. That is the stuff I don't know how to do. I'm hoping we have support on that.
Ask them like this is where you will also test out their customer service. And really, you want to make sure that they are answering questions even if this is yester okay 12 hours later because of time differences. I want you to also experience that for yourself just to make sure that you are supported every step of the way, but also sounded like there is an online support group. All together, I use it there is a YouTube videos that people share and maybe in
the Facebook group, yeah.
Yeah, you guys set it up, they gotta have some,
I've been looking in that too, which is actually really helpful. They actually have a lot of videos, it's it, they're not brand new, they've been around for a little while. And they've got some a lot of info out there for people and a lot of teaching videos into that that again, just like anything else, it's time, you know, you just have to find some time to set aside to do it. And you don't want it to get in the way of our marketing and finding clients. Because obviously, that's we're paying for that and we're not getting paid to use it. So we have to be careful with what we choose to spend our time on with that just to make sure that we're still spending time on the marketing side of things until things get going. But yeah, I think it sounds like a good I think it's a sounds to me like a good investment. If we're ready to make an investment in ourselves and ready to push it forward. That sounds to me like something I'd like to invest in. Yeah. So I'm gonna open up the pocketbook a little bit, you know, go to the savings account, and then keep marketing. So we get a couple good clients then be good. Yeah.
Definitely. Yeah.
And then we'll have to talk to Howard more about it too, you know, maybe he'll be willing to share no variances with the call sometimes. Yeah.
And I'm actually looking to see if you know, Sylvie will let me run another social hour, too. I think that was very fun. Just a casual conversation and just kind of, you know, exchange with each other. Like, where are you at? What have you tried? Like, what do you know, like, or where you got stuck, like, you know, wanting to collectively brainstorm, I think that is powerful. Like, it's so fun and powerful for everybody's like, Hey, I've been doing my Facebook Lives. I haven't, I'm not getting anywhere, like in any one of you can give me some heads up on, you know, how you do it differently or whatever, talk it out. You know, I don't think this is the place where we're competing. We're just healthy, right?
I agree. I mean, of course, some of us have some things that overlap. But it's I have never really felt like anyone's really competing. There's so many people in the world, like I mean, it's better to help each other and then cheer on each other, then then think we're competing. But doing something like that was great. And I would love to do more. Because when we have the calls with you guys, although this is more back and forth. And I love it. Some of the other calls are more where we're listening, and we don't interact with each other, we interact just with you guys. And it's kind of nice to interact with each other and get to know some of the people in the course it's encouraging you and other people are doing well are, what they're doing. And it motivates us to say, Oh, she's got that done today, I think I can to, you know, somebody
collaborating,
yes, in the call yesterday motivated me to get my life done, because someone was talking about lives. And I was like, oh, that's been on my list for too long. I gotta do it. And I did it today because I, we talked about it yesterday. So I love the calls. But doing the coffee calls, and more back and forth to each other is nice, too. And in my previous profession, when I was doing the health coaching, we did something called the Power Hour, where we would get together for one hour, it was like once or twice a week and it was just open like the Zoom would open and anybody could come in whenever they wanted. And we would almost sit there and kind of work together and we'll be like, Okay, today we're going to work on today we're going to work on like doing pa SS and for example, or you pick like something, it's something where almost everybody might be at or today this is what it is. So if you wanted to jump in and work on it together, people would do it and people just just just mostly did drink coffee, chit chat kind of get some work done together, there would always be like a goal. Sometimes you know, someone would put up a inspirational quote or something and then it was just kind of neat to like have you work alone so much in our offices is nice to have somebody to bounce something off of or even just talk about personal things. It was nice to get to know the other people who are doing the same thing as you you don't feel so alone doing it you know, are lost and I
think even if you have somebody who are doing who is doing something similar and then keep on going back to you know, the example of taking yoga classes like you can have five different instructors teaching the same sequence taking, you know, teaching the same sequence of say vinyasa yoga, and I could out of the whole five I could take all of the classes and still end up with the one that I really liked. I might not not like all the other four even if the same sequence, same time duration seeing everything it might just not work well like maybe we just don't click maybe I don't like the way you sell I don't know but know that there is a market for all of you even if you are kind of overlapping on your topic because what may not work for you may work for somebody else and it could be like on a sales call. While it is saddening to go okay, well this is not really a great fit. I don't get to make money this time. But then as I hey you know I hear you but I do have a colleague that is doing similar topic and I wonder if you will be interested in talking to him over and refer I think the power of referral is something that we keep on beginning underestimate the right I remember you talking about this Kristin and groups when it is more powerful when your friend refer to you and your program you go to Oh, yes, me yesterday. Yes, me, instead of you saying it, right, the power of referral is out there. And I think that there is depth, it is always good if we can just be like, you know, say for sure, Kira sure she worked with ICU nurses. But then you know, if somebody approaches, hey, do you know anything that about, you know, pregnancy? Like, do you know anybody? Hey, you know, guess what I know somebody here is contact information. Here's a Facebook group and all that I think sharing that would be so powerful for all of you guys, for sure
is we've all been in Facebook groups where somebody plugged in their link, and it's a dirty feeling. But quite honestly, when a friend does it for you, it's actually amazing because they're like endorsing you, it's cool to see it, that someone's proud of what you're doing. And next thing, you know, the other people look and goes, Oh, here's a person, I don't even know who they are. But they're putting this person up, it must be awesome. But when people do it for themselves, people are like, Oh, everyone's got something to sell these days, you know, and everyone just keeps scrolling on by. But when they get an endorsement from somebody else who's a real person, whether they know that person or not, it puts some clout behind it. And people are like, let me click on this and see what this is. So I did I told all my friends, I'm like, going to all your mom's the local moms groups. And you know, I haven't done too much, because I don't have a website up yet. And I just feel like you look more legit, when you have a website. And it just everyone's always looking for it. And so I'm going to be sharing that a lot more when to have a site up to really direct people to that sounds legit. But they're like, Yeah, well, wait, wait, I have a mother's group near me. That's like 13,000 people a local mothers grew. I mean, you posting something like that. And that could just give me my first two or three clients. And even if it's just a few, so yeah, I mean, you got to think about things that are outside the box and just look at appearance, like what makes us want to buy something? What makes us want to click on it, you know, like, Yeah, this is awesome. Thank you so much.
No, it is, ya know, I've always loved that, you know, we, I think I like to keep Friday calls more casual than ever. So thank you guys for showing up. And this is great. It's always been fun and hanging out with you guys. And you know, with or without question. I think this is a great time for us to kind of collectively just be here together whether if there is a pre submitted questions, or you just have maybe a vibe questions that's come out of the blue, whatever, you can pull the handle it. If we can't handle it, we'll definitely like, hey, you know, keep that thought we'll research on it won't give you answers that as we know it. So I think this is a great time to hang out as well. I think you know, for Friday even would have to kind of see what the social hour is like for April. But definitely looking forward to maybe another chance for Bucha just chit chat connect, because I think if anything, either we can work together you do yourself, I do myself, you have question we can ask each other, or just take it as a networking event where hey, you know, here's a link to my Facebook group, get everybody just join and whatever, if you know somebody refer. And you know, I think that would be also very powerful, right, going back to the power of referral, I think let's we can always start within from within. And from around you, right, your friends and family on Facebook can be your best, most powerful ally. And don't forget about them as well. And really, if you want a shout out from the rooftop, about this project you're working on, they need to know remember, the universe is listening in and if you don't see it, nobody's gonna know that you have this project. In brewing, you're making it happen. And so you want to make sure that everybody is aware. And you know, also send out of sort of a signal to for your your friends and family though, guys, I love you. Please help me broadcast this, you know, to your friends and family. But though that I might be a little bit preoccupied on weekends and stuff with all the things going on, but I will definitely hang out with you as much as I can love you guys kind of thing. I think this is great. Just so that people are like, well, you're never available as well. I have this crappy boy kind of thing. So yeah, definitely. Okay, all right. All right. Well, in great, great, great to always hang out with you guys. I look forward to more calls with you. Don't forget, we're earlier in the housekeeping. We I just said that. We don't have an next Friday. We don't have a usual Friday q&a Call because of the Friday. But so don't forget to throw in questions for Thursday for sure. But if you have any follow up questions for your critique. If you're submitting anything, definitely send us an email at support at Sylvie mccracken.com by 2pm Pacific. If you have any follow up questions about your critique. Definitely send that in. I'll try to make sure that I answer all your questions before the end of the day. Thursday's just so it is in time ready for your next submission. Okay. Do you guys have a great weekend? I'll see you guys on YouTube now Bye Bye
