Sure, thank you. I'll talk from experience because I've worked with dozens of nonprofits and political organizations around the country, in fact, around the world, and I've kind of made the same argument over and over again. And as Amanda was saying, in our previous podcast, it's so important to define the mission. In my words, it's to define the problem, what problem you're trying to solve. In this case, generally speaking, I would say the problem in its nationwide is closing achievement gaps. Children born into poverty, generally start school way behind. And when they start way behind, they don't catch up. And there's clear implications for the child, for the family, for the parents, for the siblings, and for the community at large. When children don't succeed in school, there are huge costs to society. On the flip side, there are huge benefits when we invest. So when I talk to these investors, I say how big are the investments? Well, we have research to show we have research to show longitudinal studies going on 50, 60 years, that have, that Perry Preschool is the most famous. They compared kids who were in a high quality early childhood education. This was back in the early 60's, when they started the program. And they had a control group that didn't get the program. And this program was parent focused. It was started or these were three and four year olds at the time. That's what they thought early was we think it should start earlier. But anyway, and what we showed over these years, 40 years later, 60 years later, these kids were just much more successful in life compared to kids that didn't get the high quality program. And when we put dollar values on this and backed out with most business people, most economist would ask what was the return on that investment? We were investing back back in today's dollars, it was a two year program, it was about $13,000 a year. And we had all these benefits. So what were the benefits. That kids were less likely to need special ed, we're less likely to to be retained in a grade, we're more likely to be literate by sixth grade graduate high school, get a job, pay taxes stay off welfare, and the crime rate went way down compared to the control group. We put dollar values on all that. And we backed out the implied rate of return. We figured if we can beat 6% annual rate of return, we could make a case and economic case, why do I take 6% ? That's the average annual rate of return in the stock market. So you're going to take money out of the economy. You want to make the case that you can beat the market that you can beat 6%. We found an 18% inflation adjusted return. Any business peer person who saw an 18% inflation adjusted return, which is pretty much risk free, they fund it overnight. So why should these these nonprofits think about how should you sell this? Why should you sell early childhood is so important. And by the way, the 18% clearly, a significant part of that is is a benefit to the child and the family. But there's a huge benefit. Because when you reduce just on the criminal side of it, when you reduce the criminal aspect and these kids succeed in school, they're more likely to go to college and join a gang. Those are huge public benefits huge. That's how we get that 18 That's big part of that. 18%. So when you're a nonprofit or whether you're a government agency looking to improve your economy, improve health care for your community, it just improve quality of life. We argued, we don't, just 20 years ago we made the argument probably the best investment we can make. 20 years have past I made this argument at a White House Conference. It was nobody's challenge that there's a better investment. This is investment in human capital in our kids. And there our kids, if you will. That's how I sell this. That's how I made this case, to nonprofits generally. And I usually get a pretty good response. I'm saying, I'm not saying you're not doing other good things. But take a look at your mission statement. Take a look at what your goals are. This is something that's actually as measurable not everything is, but this one is, in my mind when I made this argument many years ago, actually the United Way. I said, take a look at your other investments. I don't think you could find anything better than this one. And I have not been I'm not saying I'm absolutely right. But clearly it is one of the best investments we can make. 20 years have gone by and nobody has said this is wrong. In fact, most people now agree this is, now we got to find the funding. That's a different issue. Funding, we know what to do we know what works. Yeah,