Absolutely. So we are continuing to see year after year is the significant role that individuals play in driving philanthropy. Now, of course, this includes your high net worth individuals whose gifts do comprise a significant portion of funding. Take Mackenzie Scott, for example, eight days ago, she gave another $2.7 billion to over 285 nonprofit organizations across the country, extraordinary. But I also don't want to lose sight of the millions of people, people like you and need people like our community members, or colleagues, who are donating to organizations and are doing so at a level that's meaningful for them for causes that they care about. And so when we look at that $471 billion figure that was invested in 2020, into the philanthropic marketplace, individuals collectively gave nearly 70%, they gave 324 million. And if that isn't as impressive as it is on its own, when you think about requests, which are technically segmented out, as well, as Foundation's, knowing that many of those foundations are family foundations, then you're really looking at between 80 to 85%, of total giving driven by individuals. So the question now becomes, why is this significant to our role as nonprofit leaders and development professionals, also, as fundraisers, we know that at the heart of our work is relationship building, and building authentic relationships, I really want to emphasize that so much, so much of the time, it's transactional, whether it's through an event or you know, click to donate. But I really do believe that the essence of what we do as fundraisers is building those authentic relationships. And so we need to focus on doing that in order to increase our revenue and to scale our donor base. Becky, you actually said it so beautifully during your annual giving episode. And back to basics. You said, as fundraisers, we know that our focus is on being the bridge between the donor and the organization. And that really resonated with me, because I feel it captures the essence of fundraising.