Making money beyond grants | Sponsored by Lenfest (CJS2022 Day 2)
Joe AmditisMay 25, 2022 at 5:02 pm32min
SStefanie Murray00:02
So next up, we have a conversation about revenue for collaborations. And I'm sitting next to one of the leaders in developing news, revenue from news organizations in this country. So we're going to take a pause while we flip out people here in the studio. And we'll be back in just a second to talk about money and collaboration. Hi, everyone. All right, so we switch out seats. And here we are. Welcome to the 1pm session about how many are making revenue and hopefully making themselves sustainable. I want to say thank you to the left,
SStefanie Murray00:32
for sponsoring this session. Lenfest has been a fantastic partner of the collaborative journalism Summit, and the Center for Cooperative Media for years. So I'm really grateful for their support of the session today. And with that, I'd like to turn it over to Yossi Lichterman. From the Lenfest Institute, who's going to introduce today's session and tell you a bit more about Lenfest. Yossi!
YYossi Lichterman00:56
I've
YYossi Lichterman00:59
built to be able to support this session and partner with both solutions journalism network and the Center for Cooperative Media for the research we're about to talk about. So yeah, it's really an honor to be here and thrilled to support this work. And I will turn it over to Leah, introduce the panel.
LLeah Todd Lin01:15
Thanks, Josie. So I'm very pleased to introduce the research that inspired this conversation today. My name is Leah Todd Lin. I'm a collaborative manager with the solutions journalism network. And just a little bit by way of background Sjn has been supporting journalism collaboratives as part of our local media project initiative for the last three years, thanks to the support of the Knight Foundation. And these projects have ranged from resolve Philly, which you'll hear from today, which was in many ways a proof of concept for these solutions focused local journalism collaboratives, to most recently, this year, the launch of several new collaborations from the Great Salt Lake collaborative and the southern New Mexico journalism collaborative, who you'll hear from later today in some of the lightning talks. So the Center for Cooperative Media has identified about 40 of these permanent or semi permanent journalism collaborations across the United States, most of which are relatively new, they've been started in the last five to seven years. And we know that today, most of these collaborative journalism efforts are funded by philanthropy. And we know that going forward, philanthropy will continue to be a key part of the support for these collaboratives. But however, eventually, like any organization that wants to continue to thrive, they'll have to transition and diversify where the revenue is coming from. And part of that means asking harder questions and having a clear understanding of for the audience's that these collaborative serve. What's the job that's to be done for these audiences? And how do the collaboratives do them better than any one news organization could do on their own? So as this field matures, we wanted to know what is working now across the field to generate revenue and sustain these journalism collaborations that we all know are so important. So to answer this question, along with the Lenfest Institute, and the Center for Cooperative Media, we back in January launched a field survey. We interviewed collaborative project managers, funders and ecosystem support folks from around the country. And we ultimately identified eight innovative examples of how collaborative rent revenue experiments were happening right now and process to share with you three of which we'll hear from today. These range from new experiments and reader revenue to ways to monetize.
SSpanish Interpreter03:40
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