Let's see. Um, buy organic building, okay, so you want them to put something in the cart. So what I'm doing here is I'm looking at what you're saying and fill out a contact form is like a great option because even though it sounds really generic, it's actually the the final destination right? It's the last thing they have to do before they can walk away from the computer and have done their job as a consumer right. So the by our organic clothing, that doesn't tell me exactly what they need to do as their final destination before they can walk away from the computer having done their job as a consumer. So really, then yours would be I want them to purchase something and check out right so they have to put it in the cart and they have to checkout fully checkout and then they can walk away. They've got the receipt in their email, right. So this is the kind of stuff we want to kind of boil it down to almost this kind of simplistic version. So for example, I'm going to show you my site here, let me just switch this up a little bit and this is my website. And I can tell you that there is one thing I want you to do if you come to my website, and that would be okay, you're reading a little bit about me getting to explore some options. I'm leaving you okay, I'm not telling you boom, boom, boom. Here's the thing. That's one thing I'm leaving you to that okay, explore the options. What does that mean? Simplify My business. Okay, here's the pricing. Okay, great. But what does this say? I'm ready to cross marketing off my to do list. Yes, I am. Oh, wait, it's booking a call. That's what I'm leading them to right. It doesn't mean you have to push the thing in their face. But it doesn't mean you have to lead them guide them get them to check out the other pieces you want them to see along the way. Kind of like you're the the the guy that the sightsee and you're like, Hey, look at that. Look at that. Don't forget this on the left, you look at that on the right. You kind of showing them all the sites as you go through getting them to this one point. So you might want them to look at, you know, your pricing, you might want them to look at what the power day includes. Right? So I'm showing them everything before they actually get to the point of Alright, I'm ready to do this. Let's do it right. And then that means they're going to actually complete the process they want them to complete. Now, if they go to the website, and they're like, I'm ready, I'm already done. I'm already kind of one of those consumers that's just raring to go. Look at chats right in the corner. First thing, it's right in your face, but it's not the only way that they can get there. So I just wanted to show you this kind of an example before we start looking at some of the other sites. And it could be multiple ways that we want them to get to this place. It could be just one direct link or we just say hey, this is the only thing I saw buy it but a lot of times the reason we have a website is because we need to explain things, right? This is why we have a site need to explain things. We have other stuff that we want to offer them. For example, I have a podcast, I have consulting, I have free stuff. I do speaking engagements. It's not just about the one thing that I want them to do. There's other stuff that they could be interested in that might be helpful to get them to make that one decision. So all right, let's go ahead and do a test. On the first site that comes up, I'm gonna pop this over here. So this is accessibility for okay, we're not working on accessibility. Today we're working on usability. And I'm going to tell you about the next piece of this usability tests. The first piece is you find somebody that doesn't know anything about the site, you get them to sit down in front of the site, then you tell them what's the one thing they should do. Okay, I need you to put this thing in your cart and checkout. Okay. So, for this, this site right here, vantage point, did anybody tell me anonymous you're on here? If you could tell me what this site is supposed what I'm supposed to do here, what's the number one thing you want me to do on this site anonymous. So now we've got the person in front of a computer, we've told them exactly what we want them to do. As the designer is the person who made the site. Guess what? It's time for us to sit on our hands and be quiet. It's the worst thing ever. So you literally cannot help from this point on. So I'm guessing just waters. It says contact us via contact form or phone. Okay. So perfect. Now you have to be quiet, and you can't tell me anything else about what you do or the site. Now I have to figure out what you do. I have to decide if I have enough information to make this decision. And then I have to see if these things are accessible to me after I've poked around a little bit. And no matter if I get confused, no matter if I read something wrong. No matter if I make some grunting noises or some I don't Oh, wait, if I make any kind of noise. You can't say anything like oh, it's just in the right corner. CSCs you can't do that. You can't point you cannot you can't go You can't help. And the thing about that is it shows you where the consumer has the frustration and the issue. Okay. So that way you can see where the stumbling blocks are in the site. And then you can fix those things in the actual design or in the actual flow of how the consumer experiences working.