And we can say that now you have a good share in the market. In about 25 you have good, excellent application, which is among the first five in the country. And second, and most important, of course, we see that you have the moderate cost level of in front of visa, compared with the market, and what we are now doing, and what we wanted to achieve in this meeting is to present you how for two and three years, maybe, to increase your share about 25% in the following period. Second to be your application, first in the market, and third, suitable management costs. These three things, we topic some challenges that you are in front of you depend in accordance with the conversation that we have. First was think about challenges in digital segment with vintage companies. Second is challenges in this profitability, which should be on the better level. And third, we think that there is some legal regulation limitation and challenges that we need also to be tackled during this meeting, I will leave now to my colleagues, in brief, some of these challenges to explain.
Good afternoon, gentlemen. So first of all, congratulations on your app hitting the 2 million user mark. That's really impressive in the short time that you've launched. But what we want to do is take your apps to the next level. Right now, we see that your app user base is about 50% but we believe there's a lot more that LCB can do to drive more more usage on the app, and we are also cognizant of the trends in the market, where we see that fintechs are growing merchants, sorry, growing user, user base a lot faster than LCD. For every one app, user that comes on board LCD, we have four fintechs bringing on users. So we want to take your app to the point where we're improving first of all, differentiating your app proposition from the rest of the market, leveraging those app propositions to drive more usage in the market and to also help you fix your to improve your customer acquisition on the app. Now I'm going to take it just quickly, high level in three ways. How are we going to help you? First of all, starting with increasing your acquisition we plan to have targeted segments acquisition strategies. Working with our marketing team, we're going to bring in the data insights that we have on the market, segment, the user bases properly, and tag and put together targeted messaging to help you market those user those user bases and get them to sign up on the app and also drive usage. And then we're also going to leverage affiliate marketing groups so that you can also tap into large pools of like minded consumers that you can bring onto your app and then apart and also, in addition to that, once the users are on your app, we want to make sure we drive stickiness use cases that help make sure that we keep them constantly coming back to the app to manage their spend, to grow this, to grow their spend, and also to leverage the different solutions that you have within the app. We have money move movement solutions that we plan to integrate into your app, bringing cross border flows, because we understand that you have pressures from interchange coming with the regulators. So we it's time for you to take the app to the point where it's beginning to generate cross border flows for you that will yield a better interchange and incremental revenue. And then we also want to bring in a spend management solutions into your app that not just help the consumer spend more, but keep track of what they're spending, because we believe that this is a way for for your consumers to manage their spend and also make selective buying decisions where I want to pay for an item. If we once, we integrate installment payments into your solutions, I'm not just paying one off for the item. I can choose to spread the payment over a period of time, which is incremental revenue for you, and also interest revenue, because you would be lending you will be availing a line. And then, thirdly, in terms of helping you, in terms of helping you increase incremental revenue coming from your propositions. Now, everything I've mentioned speaks to you, providing incremental value to your customers. But remember. But we're working in an ecosystem where fintechs are also providing, also bringing on new customers, but there's very little differentiation in what the fintechs are doing. So we're going to work with you to build a vast as a service enablement platform that will help you offer value added services and select value propositions to the fintechs that also have customers. Now you may ask, why are you doing this? The truth is, fintechs are quite good at customer acquisition, but pretty much basic to bad at every other thing. What are
these top two differentiating features that you can add on the mobile app under your VAs. I don't know what that means, but value added services. Okay, what are the two distinctive features that you can add to our mobile app which other fintechs don't offer? For example,
okay, first of all, we can offer our visa direct service. It's that could help drive cross border. We call it account funding transactions. But basically what is happening there is a thing, the consumers can have money pulled into their accounts from their relatives abroad who want to remit funds to them. So you're basically bringing remittance flows that happen on a separate channel into your app.
So let me stop there. You know, a big part of my portfolio is about, you know, travel abroad, and you know, we earning cross border revenue through that. But I'm hearing murmurs of a lot of geopolitical tensions which might reduce cross border travel in the next six to 12 months. So could you tell me how visa can therefore help me generate more revenue from domestic transactions if our cross border goes down completely.
Okay, so from domestic transaction, that's an interesting question. I think because of the pressures that come with the revenues on domestic transactions, it's also important for you to manage your costs effectively. Visa has very fit for purpose, affordable domestic processing rails that you're putting down the cost of your transactions you have. They're also within the visa direct suit as well. We can enable those solutions in your app, such that not only do you have your regular car transactions that you can process through that that your consumers would be available, would have available to them, but they also have the push payment wheels, which are more affordable and can help you manage your costs. Okay,
I'm interested to know more on what technology or features you've got to secure all those manual movements and how you can implement
Okay, so again, it falls within our visa direct rails. Visa direct is not just a product that offers P to P. It also offers offers B to C, B to B. The range is very extensive, and those are the type it's that. It's an API integration, very seamless. We can work with you provide managed services, to work with your teams to integrate those services, and it's basically a scalable solution that can allow you offer money movement services, either across border, through from business to business, from consumers to business, from business to consumers, disbursements, it supports it, and even bill payments as well. So it's a pretty robust engine that can solve for your cross border money movement concerns, and can be integrated modularly in a very short amount of time. Fraud
Protection. Visa protect, that you talk about, where does it fit in?
So visa protect. It fits into it fits into our RTP proposition, and we can overlay that as a fraud service on on your app as well.
Mr. Chairperson, I have an issue. We are talking about new solutions from visa. I am struggling with the bills that we get every month, and now I'm not able to understand what costs are coming in. All I can see is my cost base increasing month after month. We have 100 pages of bills that we receive, and I don't, I can't make head or tail of it. So before we move into some new solutions, can you also help me understand how we are, you know? Why is it so complex? You know why 100 page builds coming from visa, therefore
we mentioned at the beginning pain points is costs. Yes, this profitability management also recover from our scientists now. But
can I expect someone to kind of simplify this for us? Is there a way forward?
Yeah, so on the existing matter hand, I think we will chat around profitability and how we can enhance some of our your existing portfolio optimization in terms of the actual invoices at hand. I think what we can do is that we can deep dive into a pricing and portfolio analysis for you. We can actually get our consulting team to support that we've actually done with another client in another market, and we were obviously able to optim. Some of the existing costs as well. I think what we found as well was that, just in terms of how they structured their p&l, we supported them, they will layer on other costs as well. So I think it's very critical to understand your actual PNR and what are the costs you're getting from visa as well as what your revenue lines are. We can definitely work with your teams to build out that model and maybe work with your teams as well. I think we've got a lot of the data as well, and we've already have your invoices, so it's definitely a project that we can do, but we've definitely seen value from another client in another key market that we've worked on. Okay, yeah,
look as a chairman, right? I care about three things. What is the investment I need to make? What is the multiple of value that will generate, and how long will it take to realize that value? So you've spoken about a lot of ideas. How do these ideas translate into investment value and time?
Let me, let me present you. So, so definitely we are, we are looking for, not only for cost expenses, but for new rail, new channels, for new real direction and how to make money for you. So we are happy to present your project for one year, which bring you at least $1 million 1.1 to be precisely. So what we did? So let me, if you allow me, I can show you we have made preparation and we analyze your portfolio, and what we see so from your current portfolio, about 35,000 of customers, their behavior like mass affluent and premium first, and 5000 from them behave like, definitely have some business, business interest. So we already made the calculator. So based on your personal data in the bank data and marketplace data. So we can you can we can manage here, like any I we can manage here fees from the market. We can propose your best, best prices for your cardholders, and we can propose you any, any other criterias here. So, based on this calculator, easily, if we, if we together, upgrade about 10,000 customers out of 35 in a year, you will have 1.1 million incremental, incremental revenue. Moreover, we already prepared like a list of offers from marketing. You will have already everything from CBP side, and we can propose you a platform like account level management platform, which help you to manage all this, all this stuff, and cherry on a cake. We are not asking you to pay nothing in advance. So we will ask you to pay in a year to share share from the incremental revenue that we together. This is like, what, what we're ready to launch, and regarding, regarding timing. So this product, if it starts next month, will take six months for preparation and launches. And in a year, you will have this one 1.1 million
income. So you're saying that visa will be a true partner to us if you don't get us revenue, upside or cost, downside, Visa doesn't make any money.
It's our commodities, but we believe we do. I appreciate
that commitment. Any questions,
gentlemen, regulation. If we have,
yeah, I think I also wanted to, I think a key thing that the chairman also mentioned was just around risk, and, you know, just the risk to the ecosystem. And I think we fully understand it's not just LTV that is facing this. It is, you know, commonality in the market. And we also, of course, wanted to maybe, just maybe, present to you around our issuing and acceptance solutions as well. We have visa Risk Manager, that is our risk real time risk monitoring tool that's available from a visa end, we do understand you are using other providers, but on our end, we've actually taken your data and we've analyzed it, and we do see there is potential upside of increase in PV of 100 million. We're looking at, it's your purchase volume, it's your volume that your purchase volume. So there is potential upside in terms of that we we're definitely looking at, if we could potentially maybe just run a pilot with you for a time frame, and just to see how we can optimize some of your existing rule set that you have as well. We also have
one minute remaining. I have one question. So in the last eight to 10 minutes, I've heard eight or 10 ideas. What's the number one idea we should pursue tomorrow? So what would you recommend visa, we
would recommend to start with FinTech, with application and with potential portfolio. Operators will bring you real money in very, very fast period. But
of course, we will make some frame as a wrap up of this meeting with concrete steps to. For the different topics that we are discussed today, and we will be very pleased if you have also connect with your team from the working perspective and to develop this in a broader plan that we have, and that is time, all right, judges,
just gave our judges one or two minutes to fill out their form. Nicely done. Nicely done. That was fun. Can I make a note I want to give a special bonus to your imaginary
I just could not stop laughing. Anything to eat on time. I want
anything to eat or
drink? That was my favorite thing. The imaginary PowerPoint is the greatest thing ever. Team FFS, is this one? FFS, oh, no, that was team remote. This your team remote, correct? This is Team remote.
