Fire. They're on fire, right? And so, but they were having some, like, retention hiccups, and so I met with them, we worked through a plan, and we talked about, how can we because you don't want to keep growing a program if there's like crux and like, something happening in the retention wheel. But for how to get started today, I would literally, if you do not have a program, start talking about it, that's with yourself, with your leadership, with your team. Get the buy in for it. I joke in my book about saying that you need to be like the chief monthly giving officer at your organization, to like, make sure that it's important to the cause, and then figure out why you want a monthly giving program and what's the structure for your program. And I list a couple of questions in the book on how to walk through then how to configure it. But for instance, two organizations that I brought up just as examples, Dressember, was around for years as a peer to peer campaign. So all of their funding basically came in playing off Dressember. December came in between October through January, and then they were like trying to get people to remember them all year, to then give again at the end of the year. So they realized we need a monthly giving program for this impact to happen all year round, daily. So that's that's their why that was their structure. That's why they needed it Daily Giving, right. On another hand, they launched with recurring giving in 2021, I believe, and they have like, 16,000 recurring donors right now, and they decided we only are going to have recurring giving because we want to basically serve our members. Our purpose is, yes, the impact of where their gift is going, but that's second. The actual intent is that we are providing the opportunity for our members to give back every single day, do good, which I think is so cool and so different. So that's their why, and their structure is very different. So I would think about today, what is that, for you?